Core Insights - The 15th National Games has generated significant economic activity, with licensed merchandise sales reaching 680 million yuan as of November 15, marking a record in both quantity and variety of products [3][7] - The event has led to a 26% year-on-year increase in flight bookings to Guangzhou, Shenzhen, and Zhuhai, and a 20% increase in overall cultural tourism consumption in Guangzhou [8][9] - The mascots "Xiyangyang" and "Lerongrong" have become popular cultural icons, driving high demand for related merchandise, with some products seeing price increases on secondary markets [6][4] Merchandise and Sales - The event attracted 33 licensed manufacturers and 44 licensed retailers, resulting in over 2,800 approved licensed products across 20 categories, the highest in history [3][6] - The popularity of the mascots has led to long queues and limited availability of certain merchandise, with some items selling out quickly [4][6] - The Guangzhou Cultural Group reported over 500 products for sale, with expectations of continued high demand for at least another two weeks [6] Tourism and Economic Impact - The event has spurred the development of tourism packages that combine event tickets with local attractions, enhancing the "ticket root economy" into a broader tourism experience [8][9] - Companies like Lingnan Holdings and Ctrip are leveraging the event's popularity to create integrated tourism products, promoting a seamless experience from event attendance to local exploration [8][9] - The Guangdong government has initiated a consumption season with a budget of 3.5 billion yuan to stimulate local spending, further supporting the tourism and cultural sectors [10] Future Prospects - The integration of sports, culture, and tourism is seen as a sustainable growth model for the Guangdong-Hong Kong-Macao Greater Bay Area, with ongoing efforts to enhance infrastructure and cooperation among the three regions [10] - The event is expected to serve as a model for future cultural and sports tourism initiatives, potentially establishing the area as a world-class destination [10]

Group 1 - The core viewpoint of the article emphasizes the commitment of Lingnan Group to provide high-quality service and support for the 15th National Games and the Special Olympics, leveraging its comprehensive advantages in the cultural, commercial, and tourism sectors [1][2]. Group 2 - To strengthen the service foundation, Lingnan Group has established an integrated event service guarantee system by coordinating its core resources, including hotels, food, commerce, and tourism, and has upgraded 20 hotels while training over 4,000 staff [2]. - The official reception hotels have already accommodated over 15,000 guests, with an expected total of over 75,000 guests during the event period [2]. Group 3 - In terms of food safety, the group has implemented a comprehensive grain and oil supply system, ensuring the safe delivery of 16.62 tons of food so far, with an estimated total of 120 tons during the event [4]. - The group has also established a "point supervision + flying inspection" mechanism in collaboration with market regulatory authorities to ensure zero food safety risks [4]. Group 4 - Lingnan Group aims to integrate cultural elements into its service guarantees, offering 136 "sports+" themed tourism routes and serving over 18,000 tourists, thereby extending the value chain of the event [5]. - The group has created immersive experiences through various initiatives, including cultural activities and themed dining options that showcase Lingnan culture and Cantonese cuisine [7]. Group 5 - To stimulate consumption potential, Lingnan Group is exploring new "event + consumption" models, establishing themed consumption spaces and successfully hosting large-scale events to activate the consumer market [8]. - The company has innovated a "stay + shopping + duty-free" model and enhanced guest convenience with improved refund services, while integrating its resources into the official event app for comprehensive service [8].