先上结论：下半年，"现制奶饮"是个小风口。 翻开社交媒体，各地网友都在打卡各种现打鲜奶、网红奶饮，"牛奶专门店"更是开一家爆一家，单店最高月销超100万。 与此同时，不含茶乳制品已成为茶饮品牌上新的第三大品类，乳品巨头也纷纷下场，开设现制奶饮门店。 目前网上晒图最多的是代餐"小胖瓶"，采用收口玻璃瓶装，以双重抹茶产品为例，抹茶酸奶打底，再加入抹茶牛奶，"色彩分层如油画般，随手一拍都很 出片。" 而回顾过去一年，似乎从红星前进面包牛奶公司开始，主打体验与颜值的网红奶饮店就不断涌现，且几乎每开一家，都能迅速成为当地的热门打卡地。 现制奶饮，能否成为茶饮、咖啡之外的新刚需？ 最高月营业额超100万，"现制奶饮"或迎来一个小风口 今年7月，闯入南京饮品热门榜的"山下奶市"，快速在杭州开了第2家门店。 这是一个以"奶"为核心的品牌，主打藏式风情，以有机牦牛乳、藏地酸奶为核心原料，小红书上满是打卡种草的笔记。19～28元的单品售价不算低，却挡 不住年轻人为这份"高原健康感"买单。 现制奶饮，这个曾经被忽视的品类，发展速度越来越快。 首先是奶饮连锁品牌的发展势头迅猛。截至目前，兰熊鲜奶落址门店数量达到180家（在营门店12 ...

New Product Launches - Pitaya launched a new line of swirl smoothie bowls using organic superfruits in single-serve frozen form [2][3] - Jianai introduced yogurt frozen treats in original and mango passion fruit flavors, with over 80% fresh milk content [6] - BIRKENSTOCK released the FLORIDA spring/summer collection, reinterpreting the classic sandal design [6] - Nestlé collaborated with Hongdu to create seasonal limited products inspired by the fragrance of Chinese gardenia [9] - Meco cup fruit tea announced the boy band Times Youth League as its new brand ambassador [11] - Xiaoguan Tea entered the fast-moving consumer goods market with a new product line [11] Industry Events - Lavazza opened its first university store at Fudan University, targeting the Gen Z demographic [11] - The popular cake brand Muxinshan opened 800 stores within a year of establishment [11] - Bubble Mart launched its first MEGA COLLECTION store in Chengdu [11] - Chinese colored contact lens brand LEMONADE expanded into the South Korean market [31] Financing Activities - Wailuo secured $60 million in financing, focusing on marketing technology services for consumer brands [18] - Bloobloom, a fashion eyewear brand, raised £3 million in a new funding round [20] - Chaxingren completed nearly 50 million yuan in angel round financing, aimed at technology development and capacity building [20] - IMCOCO Group, involved in the coconut water industry, announced a significant Pre-A round financing [22] Food and Beverage Innovations - Kay Tea launched a new line of instant iced tea powders aimed at the UK market [25] - Meiji introduced a salted lemon-flavored Bulgarian yogurt in Japan [26] - Kweichow Moutai announced a new high-end product series, featuring premium beef noodles [26] - Yuhua launched a new series of HPP (High Pressure Processing) products, including various fruit juices [27] Beauty and Personal Care Developments - FRED launched a new high-end jewelry collection for 2025, featuring 19 pieces [28][29] - Walmart plans to pilot a "beauty bar" project in 40 stores to enhance the shopping experience [31] - Huaxizi introduced a new lipstick series inspired by traditional Chinese culture [31]