21世纪经济报道记者李霜降 武汉报道 当千年鱼米之乡的丰厚馈赠，遇上新时代的消费浪潮，湖北选择 将这一方水土孕育的"土特产"，锻造为牵引区域发展、链接全球市场的"黄金链"：万亩高山蔬菜迎风拔 节，潜江小龙虾端上世界餐桌，一致魔芋叩开北交所的大门…… 如今的荆楚大地，"丰"景如画。"虾鳝米茶、藕菇橙艾"等一批农产品"金名片"熠熠生辉，高产高蛋白玉 米、全球首创"稻米造血"创新药、无肌间刺武昌鱼等创新产品加速涌现，茶叶、生猪、蔬菜、禽蛋等农 业产业提质增效，为特色农业产业价值拓展提供无限可能。 "天选"开局 2024年，潜江龙虾全产业链综合产值达到870亿元，"潜江龙虾"区域公用品牌价值为527.2亿元，品牌价 值连续7年登顶行业榜首。 荆楚大地，沃野千里，江河湖泊，星罗棋布。得益于优越的自然条件，湖北自古便物产丰饶，有着"鱼 米之乡"的美誉。 如今，这里更是肩负起打造稳固、优质"荆楚粮仓"的重任，深入实施藏粮于地、藏粮于技战略。2024 年，全省粮食总产量达到557.07亿斤，连续12年稳定在500亿斤以上，油菜籽总产量达到292.04万吨；今 年，夏粮总产量99.02亿斤，同比增长0.91亿斤；油菜籽产量首次 ...

Core Viewpoint - The article highlights the comprehensive rural revitalization efforts in Qianjiang City, Hubei Province, focusing on the development of the "Qianjiang Lobster" industry as a model for agricultural modernization and economic growth [3][4]. Industry Development - Qianjiang's "shrimp-rice co-cultivation" model has evolved into a 2.0 version, with a projected total industrial chain output value of 87 billion yuan for 2024 [4]. - The regional public brand value of "Qianjiang Lobster" is estimated at 52.72 billion yuan for the 2024-2025 period, maintaining its top position in the industry for seven consecutive years [4]. - The "China Shrimp Valley" created by Qianwang Group serves as a central hub for the lobster trade, facilitating over 2,000 transactions daily and achieving peak daily transaction volumes exceeding 2,800 tons [4][5]. Logistics and Supply Chain - The "China Shrimp Valley" has established a cold chain logistics network covering over 600 cities nationwide, ensuring that lobsters can reach major cities like Shanghai and Nanjing within 4 to 14 hours [5]. - In the previous year, the trading volume exceeded 230,000 tons, generating a transaction value surpassing 10.5 billion yuan [5]. Talent Development and Education - Qianjiang has established the first Lobster Academy in China, training 10,000 lobster technicians, and collaborates with various research institutions to advance key technologies in the lobster industry [7]. - The city has implemented a three-tier training system, resulting in 23,000 new professional farmers trained annually, with an 85% conversion rate for rural e-commerce talent training [7]. Cultural and Community Engagement - Qianjiang promotes cultural activities and community engagement through initiatives like the "Three Rural Projects," which encourage urban residents, skilled individuals, and businesses to return to rural areas [7]. - The city has built various cultural facilities and hosts events to enrich the spiritual life of farmers, integrating agriculture with tourism and culture [7]. Governance and Community Participation - The implementation of the "Village Regulations and Points System" has enhanced grassroots governance, with over 80,000 participants engaging in community activities and redeeming goods valued at over 1.4 million yuan [8][9]. - The city has conducted over 2,200 community discussion events, attracting more than 40,000 participants and collecting nearly 10,000 suggestions for public welfare [9]. Future Focus - Qianjiang aims to enhance the shrimp-rice industry through standardization, branding, and high-end development, while also fostering a better entrepreneurial environment and integrating culture with agriculture and tourism [10].

"冬天也能吃到这么鲜美的虾，真是太爽了！""这个热辣鲜香的味道太适合冬天了"…… 12月13日晚，寒潮来袭，武汉SKP龙虾主题消费区却热气腾腾、人来人往。一口口小炒锅冒着热气，鲜红油亮的小龙虾在灯光下闪烁 着诱人光泽。顾客围拢在潜江龙虾品鉴台前，迫不及待地从盘中拎起一只，剥壳、取肉、入口，不时发出感叹。 t 1 2 2 # r and add 72 re t 2 17 - ch 60 -1 16 15 and and Catalog lle 18 and and phon -19 4 STR 1 - 2017 125 399 12 09 (100) 1 l and 201 715 7 to 11 12 武汉及潜江的餐饮企业现场烹制小龙虾给市民免费品尝 当晚，"武汉—潜江冬季鲜虾消费季"活动正式开启，该活动是"2025武汉国际消费季暨跨年消费季"的一个重头戏。活动现场，潜江9家 龙虾企业集中展示展销系列产品，厨师在品鉴专区现场烹制潜江特色口味小龙虾，供市民游客免费品尝。 "四季有虾"让武汉虾店全年营业 活动热度也延伸到线下门店，肥肥虾庄武汉SKP店内，食客们围坐桌前品尝着热气腾腾的小龙虾，欢声笑语不断。 店长许 ...

Core Points - The 2025 Hubei Agricultural Expo officially opened in Wuhan, showcasing nearly 2,000 enterprises and over 10,000 unique agricultural products, emphasizing the theme of "Building a New Era of Fish and Rice Country" [2][3] - The expo aims to promote brand communication, enhance consumer experience, and facilitate the integration of agriculture and technology, with a focus on rural revitalization and modern agricultural practices [2][6] Summary by Sections Event Overview - The Hubei Agricultural Expo has been held five times since its inception in 2021, with this year's event being more comprehensive, technologically advanced, and interactive, featuring six exhibition halls and 16 exhibition areas across 60,000 square meters [3][4] - The expo serves as a platform for agricultural enterprises to explore new business opportunities while presenting a visual and taste experience for attendees [3] Key Achievements - A significant signing event took place, resulting in 10 investment projects with a total value of 24.469 billion yuan, aimed at boosting rural industry development and resource aggregation for comprehensive revitalization [2][6] - The expo features a variety of provincial public brands, including specialties like Poyang River crayfish and Xiantao eel, attracting considerable public interest [4] Industry Collaboration - The expo has expanded its outreach by increasing the number of invited external exhibition groups from six to ten, showcasing representative local products and flavors from various provinces [4] - The event facilitates direct connections between producers and consumers, with a focus on precise market matching and innovative initiatives to enhance trade interactions [6][7] Future Prospects - The Hubei Agricultural Expo is positioned as a key driver for agricultural modernization and rural revitalization, with ongoing activities planned until December 2, including themed days and promotional events [8][9] - The establishment of the Hubei Agricultural Exhibition Industry Alliance aims to consolidate resources and promote collaborative efforts in the agricultural sector, transitioning from individual efforts to collective strategies [6][7]

Core Viewpoint - Qingyuan Chicken has been selected as one of the top 100 geographical indication products in terms of comprehensive economic and social value for 2025, highlighting its significance in the agricultural sector of Guangdong province [3][4][14]. Group 1: Geographical Indication Rankings - The report published by Beijing Zhongjun Economic Development Research Institute and the Geographical Indication Specialty Network reveals the top 100 geographical indications in China for 2025 [2][10]. - Among the top 100, Guangdong province has only five entries, with Qingyuan Chicken being one of them [3][4]. - The top-ranked geographical indication is Moutai liquor from Guizhou, with a comprehensive value index of 1095.48, while Qingyuan Chicken ranks 56th with a value index of 744.16 [4][5]. Group 2: Economic Impact of Qingyuan Chicken - Qingyuan Chicken is a local specialty of Qingyuan City in Guangdong, recognized as a national geographical indication product with a history of over a thousand years [14][16]. - In 2022, Qingyuan City focused on developing five major modern agricultural industries, achieving a stock of 50.49 million Qingyuan Chickens and an output of 153 million, with a comprehensive output value of approximately 11.196 billion yuan [17][18]. - Qingyuan Chicken is noted for its unique characteristics, including a desirable taste and texture, making it a favored choice among consumers [15][16].

Core Insights - Wuhan experienced a significant surge in tourism during the recent National Day and Mid-Autumn Festival holiday, ranking in the top ten for several national categories, including popular domestic destinations and tourism consumption [1][5] Group 1: Tourism and Events - The "2025 River and Mountain Add Splendor - Cultural Tourism IP Wuhan City Grand Parade" attracted nearly 100,000 attendees, generating considerable online buzz [2] - Major sporting events, such as the Wuhan Open Tennis Tournament, drew large crowds, with a dedicated sports consumption theme park enhancing the experience [2] - The China Drift Championship and other automotive events attracted over 35,000 participants, with nearly half being from outside the city [2] Group 2: Consumer Engagement and Promotions - The "Enjoy Wuhan with the Tennis Ticket" tourism package offered discounts on dining and accommodation, while a promotional campaign distributed 10 million yuan worth of vouchers to stimulate consumption [3] - Local restaurants and traditional food items gained popularity, with long wait times reported at popular dining spots [5] - Innovative food products, such as creatively designed mooncakes, gained traction on social media, appealing to younger consumers [5] Group 3: Night Economy and Cultural Experiences - Nighttime attractions, including light shows and extended museum hours, contributed to the city's vibrant evening economy [4] - Various cultural and artistic events, such as street performances and drone shows, enhanced the nighttime experience for visitors [4] Group 4: Overall Tourism Performance - During the holiday, Wuhan welcomed approximately 34.63 million visitors, marking a year-on-year increase of 12.06%, and generated a total tourism revenue of 21.70 billion yuan, up 16.35% from the previous year [6]

Core Points - The event "Digital Commerce Promotes Agriculture and Celebrates Harvest" was successfully held in Wuhan, aiming to deepen the integration of digital commerce and agriculture, and enhance the online sales of high-quality agricultural products in Hubei [1][2] - The event gathered nearly 300 participants, including leaders from various government departments, e-commerce platforms, agricultural e-commerce companies, and representatives of new farmers [1] Group 1: Event Overview - The event was organized by the Hubei Provincial Department of Commerce, with the goal of empowering rural revitalization through digitalization [1] - A joint initiative titled "Digital Commerce Promotes Agriculture" was launched by major e-commerce platforms including Taotian Group, JD.com, and Douyin, focusing on enhancing brand building and service capabilities [2] Group 2: Key Discussions and Insights - Experts shared insights on policy guidance, association support, platform empowerment, and county-level practices, highlighting opportunities for Hubei under the national strategy [6] - Innovative models for assisting farmers were discussed, including the "Association + Base + Supply Chain + Influencer" approach [6] Group 3: Resource Matching and Collaboration - The event featured three main matching zones for direct negotiations between e-commerce platforms, agricultural suppliers, service providers, and new farmers, fostering collaboration [9] - The successful execution of the event marks a new phase for Hubei's "Digital Commerce Promotes Agriculture" initiative, enhancing the digital sales channels for agricultural products and boosting brand value [9] Group 4: Future Activities - Various counties in Hubei are planning additional activities such as live-streaming sales events and competitions to further promote agricultural products and digital commerce [10][11]

Core Insights - The article highlights the transformation of the small lobster industry in Qianjiang, Hubei, showcasing how the city has developed a billion-dollar industry centered around small lobsters through innovative farming and marketing strategies [1][4][12] Industry Development - The small lobster industry in Qianjiang has evolved significantly since 1998, when the first "Qianjiang Oil-Braised Lobster" was created, leading to over 128 lobster dishes and more than 3,000 restaurants nationwide [4][9] - The industry employs around 220,000 people, contributing to local economic growth and providing diverse job opportunities [9][11] Technological Innovations - The introduction of the "Four Seasons Lobster" farming model has addressed seasonal supply issues, allowing for year-round availability of lobsters and enhancing market stability [7][8] - Innovations in pond management and nutrient supply have led to significant increases in lobster yield, with winter harvests achieving over 70% of large lobsters and an average yield of 200 pounds per acre [5][7] Market Dynamics - The price of large lobsters has surged, with winter prices reaching 54 yuan per pound, three times higher than summer prices, indicating a strong market demand [7][8] - Qianjiang's lobster prices have shown resilience, with increases in average prices for various sizes even as prices in other regions have declined [7][8] Future Outlook - Qianjiang aims to achieve a comprehensive industry output value of 87 billion yuan by 2024, with plans to expand its market share and enhance brand value [12] - The city is focused on continuous improvement in key areas such as factory farming, standardization, and deep processing to solidify its position as a leading player in the lobster industry [12]

Core Insights - Hubei Province has achieved significant economic growth during the "14th Five-Year Plan" period, surpassing the 6 trillion yuan mark ahead of schedule, with an average annual growth rate of 7.1% [1][2][3] - The province is focusing on regional coordination and development, enhancing its position as a strategic hub in the Yangtze River Economic Belt and the central region of China [2][7][8] Economic Performance - Hubei's economic total reached 6 trillion yuan, with a notable increase in its share of the central region's economy from 19.5% at the end of the "13th Five-Year Plan" to an expected 20.9% by 2024 [2][3] - The Wuhan metropolitan area has an economic total of 3.6 trillion yuan, accounting for over 60% of the province's economy [3][4] Infrastructure Development - Major infrastructure projects, including high-speed rail and highways, are being accelerated, with the completion of several key routes enhancing connectivity within the province [4][5] - The construction of the Hubei section of the Yangtze River high-speed rail and other significant projects is expected to create a one-hour high-speed rail circle among Wuhan, Xiangyang, and Yichang [4][5] County-Level Economic Growth - The number of top 100 counties in Hubei has increased to 8, with the emergence of four counties expected to achieve a GDP of over 100 billion yuan [5][6] - The urbanization rate of the county's permanent population has reached 56.7%, reflecting a 3.44 percentage point increase from the end of the "13th Five-Year Plan" [5][6] Social Development and Integration - Hubei is making strides in reducing urban-rural disparities, with 86% of counties having established tertiary hospitals and over 80% of primary and secondary schools covered by educational networks [6][7] - The province is actively promoting rural revitalization, with significant agricultural brands and a stable reduction in poverty risks [6][7] Regional Cooperation - Hubei is enhancing inter-provincial collaboration, particularly with neighboring provinces, to strengthen regional economic integration and cooperation [7][8] - The province is leveraging its strategic location and infrastructure to deepen economic ties with major regions such as Beijing-Tianjin-Hebei and the Yangtze River Delta [7][8]

Core Insights - The formation of a "1-hour high-speed rail circle" among Wuhan, Xiangyang, and Yichang is expected to enhance the integrated benefits of the Han-Xiang-Yi "Golden Triangle" as the Han-Yi and Xiang-Jing high-speed rail lines are set to be completed by the end of this year [1] - Hubei has achieved its economic growth target for the 14th Five-Year Plan a year ahead of schedule, with a total economic output surpassing 6 trillion yuan, increasing its share of the central region's economy from 19.5% at the end of the 13th Five-Year Plan to an expected 20.9% by 2024 [1] Economic Development - The Wuhan metropolitan area has successfully addressed 32 bottleneck roads, establishing a dual hub for air passenger and cargo transport between Ezhou Huahu Airport and Wuhan Tianhe Airport, and is advancing the Optoelectronic Information Industry to a trillion-yuan scale [2] - By 2024, the economic output of the Wuhan metropolitan area is projected to reach 3.6 trillion yuan, increasing its share of the Yangtze River middle reaches urban agglomeration to 29% [2] Regional Collaboration - Wuhan is enhancing cooperation with other central provincial capitals such as Changsha, Hefei, and Nanchang in transportation, technology, industry, and public services [2] - The Xiangyang metropolitan area has seen its economic output jump from 500 billion yuan in 2021 to 600 billion yuan in 2024, ranking among the top non-provincial cities in Central China [3] Industrial Growth - Xiangyang is developing a collaborative automotive industry cluster with Wuhan, Shiyan, and Suizhou, while also establishing a national-level phosphate chemical circular industry cluster with Yichang, Jingmen, and Jingzhou [4] - Yichang is focusing on ecological and green development, with its GDP reaching 619.1 billion yuan, making it the top non-provincial city in Central China [4] County-Level Economic Development - Hubei has increased its number of top 100 counties to 8, ranking 4th nationally, with a breakthrough in the number of counties achieving a GDP of over 100 billion yuan [5] - The urbanization rate of the county's permanent population has reached 56.7%, an increase of 3.44 percentage points from the end of the 13th Five-Year Plan [5]