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“夏日限定”变身春节“网红”
Xin Lang Cai Jing· 2026-02-05 07:53
临近春节,湖北潜江生态龙虾城的餐馆内,人声鼎沸,热气腾腾。食客们脚下烤着火,手上熟练地剥开虾壳,鲜嫩的虾肉蘸上汤汁,一口下去,脸上洋溢着 满足的笑容。 窗外是冬日雪后初晴,室内却是一派曾经"盛夏"才能有的火热吃虾场景。冷暖交织间,藏着潜江龙虾打破季节桎梏的鲜活密码。 "以前小龙虾只是'夏日限定',没想到现在竟成为春节团圆饭的新晋'网红'。"潜江虾皇店长董兴华笑着感慨道。如今,冬天照样有充足的好虾源,不少食客 专程驱车而来,就为尝这口鲜美。 冬季本是小龙虾筑洞休眠的时节,如今为何能在寒冬里鲜活上市?带着这个疑问,记者走进了潜江市张家窑"四季有虾"池塘养殖试验基地。 阳光下,虾农罗吉登熟练地穿好防水服,推着船下到结了冰的池塘,拉起地笼,敲开地笼上的冰块。一只只小龙虾在笼中活蹦乱跳,罗吉登不一会儿就收了 一筐虾。 虾农罗吉登正在破冰捞虾。人民网记者 张隽摄 "你看,虾壳透亮光洁、虾钳劲足有力,格外鲜活。"罗吉登端起一筐虾笑着给记者展示,"今天差不多起了三十斤小龙虾,现在统虾(没有进行分拣的小龙 虾)价格一斤能卖30多元,价格比夏虾翻倍。"罗吉登捧着鲜虾,笑意藏都藏不住,"以前想都不敢想,冬天还能起虾增收。" 冬日丰 ...
新春走基层|“夏日限定”变身春节“网红”
Ren Min Wang· 2026-02-05 07:23
老板,再来一份油焖大虾!" 临近春节,湖北潜江生态龙虾城的餐馆内,人声鼎沸,热气腾腾。食客们脚下烤着火,手上熟练地剥开虾壳,鲜嫩的虾肉蘸上汤汁,一口下去,脸上洋溢着 满足的笑容。 窗外是冬日雪后初晴,室内却是一派曾经"盛夏"才能有的火热吃虾场景。冷暖交织间,藏着潜江龙虾打破季节桎梏的鲜活密码。 "以前小龙虾只是'夏日限定',没想到现在竟成为春节团圆饭的新晋'网红'。"潜江虾皇店长董兴华笑着感慨道。如今,冬天照样有充足的好虾源,不少食客 专程驱车而来,就为尝这口鲜美。 冬季本是小龙虾筑洞休眠的时节,如今为何能在寒冬里鲜活上市?带着这个疑问,记者走进了潜江市张家窑"四季有虾"池塘养殖试验基地。 "通过微生物制剂调控、稻秸高效处理,让水草常青,为小龙虾营造了'宜居环境'。秋冬季节要让小龙虾'吃得好',科研人员也是绞尽脑汁,配合发酵饲料与 精准矿物质补给,让小龙虾在秋冬季节也能够蜕壳生长。"周自明说,这些举措让冬虾不仅有一定的产量,而且品质更出众,达到壳薄肉厚,鲜甜Q弹。 从环境改造、生态调控到精准营养管理,系统化的生态养殖,让潜江龙虾告别"冬眠",迈向环境可控、过程可溯、品质可靠的"四季有虾"模式。 如今,潜江已在 ...
发展上新情绪价值成为消费新风口
Sou Hu Cai Jing· 2026-01-28 10:11
Group 1: Consumer Trends and Government Initiatives - The government report emphasizes the need to implement special actions to boost consumption, aligning with the trend of consumption transformation and upgrading in China, addressing new demands for practical, emotional, and knowledge value [4][6] - Emotional value has been recognized as a significant factor in consumer decision-making, with the emotional consumption market in China projected to reach 2.72 trillion yuan by 2025 and exceed 4.5 trillion yuan by 2029, with over 56% of young consumers prioritizing emotional value [4][5] - The report highlights the importance of creating consumption scenarios and expanding quality supply to meet the emotional value demand [4] Group 2: Cultural and Tourism Development - The cultural and tourism industry in Hubei has surpassed a trillion yuan, with a focus on enhancing emotional value through precise supply to attract tourists [7] - Suggestions include developing emotional healing products based on local cultural resources and creating immersive experiences that resonate with young consumers [5][7] - The report advocates for the integration of cultural symbols into modern expressions to engage younger generations and enhance emotional connections with Hubei's cultural heritage [7] Group 3: Water Resource Management - The government report calls for strategic projects to enhance water resource allocation in the Jianghan Plain, which is crucial for food security and ecological safety [10] - Key projects include inter-regional water resource optimization to address multiple challenges such as supply, irrigation, and flood control [10] - Emphasis is placed on the need for top-level design and collaboration among departments to ensure the successful implementation of water resource projects [10] Group 4: Manufacturing and International Expansion - The report introduces initiatives for manufacturing industries to expand internationally, encouraging collective efforts among companies to establish overseas industrial parks [11][12] - The focus is on transitioning from simple product exports to capacity expansion in emerging markets, which can mitigate geopolitical trade barriers [11] - Recommendations include creating a supportive environment for companies to collaborate internationally, sharing resources, and reducing risks associated with overseas ventures [12][13]
湖北“农业天团”将达广州!小龙虾、武昌鱼、秭归橙…你的必吃清单准备好了吗?
Nan Fang Nong Cun Bao· 2026-01-19 10:02
Core Viewpoint - The event "Hubei Agricultural Products Brand Promotion and Exhibition" will take place in Guangzhou from January 24 to 26, showcasing 25 high-quality agricultural products from Hubei, aiming to enhance agricultural collaboration between Hubei and Guangdong [2][3][22]. Group 1: Event Overview - The event will feature a one-stop experience for consumers to enjoy Hubei's culinary offerings without traveling to Hubei [2][6]. - It will include various activities such as product displays, cultural performances, and interactive tasting sessions, creating a vibrant atmosphere for attendees [4][14]. - The event aims to cater to the taste preferences of the Greater Bay Area residents with a diverse range of products [11][26]. Group 2: Featured Products - A total of 25 brands will be represented, covering nine major public brands from Hubei, including products like lotus root, shrimp, and Wuchang fish [7][8]. - Specific highlights include the freshness of Poyang Lake shrimp, the sweetness of Zhi Gui oranges, and the richness of Xiangyang beef noodles [9][10]. Group 3: Cultural and Community Engagement - The event will also feature traditional performances such as the Enshi hand-waving dance and Huangmei opera, enhancing cultural exchange between northern and southern China [17][22]. - Community engagement will be emphasized with local residents able to sample products and participate in interactive activities [15][19]. Group 4: Business and Economic Impact - The event serves as a platform for deepening agricultural collaboration between Hubei and Guangdong, facilitating direct communication between local businesses and agricultural producers [22][25]. - It aims to promote the efficient connection of agricultural products from Hubei to the consumer market in the Greater Bay Area, supporting high-quality agricultural development in Hubei [26][28].
“一县一业”破局、“准千亿县”蓄势,湖北县域经济何以蜕变?
Core Insights - Hubei's county economy is a significant contributor to the province's overall economic strength, with a focus on "position improvement" and "characteristic growth" during the 14th Five-Year Plan period [1][2] Group 1: Economic Performance - Hubei's county-level GDP reached 3.5 trillion yuan in 2024, accounting for 58% of the province's total GDP, with a year-on-year growth of 6.3%, surpassing the provincial average by 0.5 percentage points [2] - The number of Hubei's top 100 counties has remained the highest in Central China and fourth nationwide, with eight counties consistently ranked among the top 100 from 2021 to 2025 [2][3] Group 2: County Rankings - From 2021 to 2025, Hubei's counties have shown significant ranking improvements, with Xiangyin rising from 76th to 52nd, and Daye from 79th to 53rd [3][4] - By 2024, five counties in Hubei are on the verge of becoming "billion-yuan counties," with GDPs nearing 900 billion yuan [4][5] Group 3: Industry Development - Hubei is focusing on developing characteristic industrial clusters, with an investment of 80 million yuan to incentivize counties to enhance their unique industries [1][8] - The province aims to cultivate one leading industry per county, promoting a diversified and resilient industrial structure [8][10] Group 4: Policy Support - Hubei has implemented policies such as the "Double Hundred" technology empowerment initiative, aiming to foster collaboration between universities and counties [11] - The "Double 20" assistance program pairs economically strong counties with those showing potential for comprehensive cooperation [11] Group 5: Future Outlook - The county economy in Hubei is expected to undergo a transformation with the expansion of "billion-yuan counties" and the growth of characteristic industrial clusters [2][5] - Hubei's counties are projected to play a crucial role in the province's high-quality economic development, contributing to a more balanced and robust economic structure [12]
藏在田间地头的“生意经”:湖北如何将特色农业转化为经济引擎?
Core Viewpoint - Hubei province is leveraging its rich agricultural resources to create a "golden chain" that connects regional development with global markets, focusing on high-quality agricultural products and innovative practices [1][12]. Agricultural Production - Hubei's total grain production is projected to reach 55.707 billion jin in 2024, maintaining over 50 billion jin for 12 consecutive years, with rapeseed production exceeding 3 million tons for the first time [3]. - The summer grain output for this year is 9.902 billion jin, showing a year-on-year increase of 0.91 billion jin [3]. - The local specialty agricultural products, such as the potential of the small lobster industry and high mountain vegetables, are thriving, contributing to a diversified supply structure [3][4]. Industry Development - The comprehensive output value of the entire small lobster industry in Qianjiang is expected to reach 87 billion yuan, with the brand value of "Qianjiang Lobster" at 52.72 billion yuan, ranking first in the industry for seven consecutive years [4]. - The Enshi selenium tea brand has gained international recognition, with a brand system that includes eight sub-brands, generating significant revenue [4]. - Longyang's high mountain vegetable planting technology is evolving, with plans to establish over 50,000 acres of rain-sheltered vegetable greenhouses by 2025, yielding 1.2 million tons of high-quality vegetables [4]. Employment and Economic Impact - The small lobster industry has created jobs for 220,000 residents in Qianjiang, accounting for about a quarter of the city's population [5]. - In Enshi, a cooperative model has successfully engaged over 600 farmers in vegetable cultivation, achieving an average income of 87,000 yuan per household [5]. Challenges and Solutions - Despite the success, challenges such as insufficient industry driving force and weak brand effects persist [6]. - Hubei is addressing these challenges by strengthening leading enterprises, building brands, and promoting new business formats through policy support and funding [7]. Capital Empowerment - The successful listing of Yihua Konjac on the Beijing Stock Exchange has enabled the company to enhance its production capacity significantly, with a revenue increase of 28.76% and a net profit increase of 64.4% in 2024 [10]. - Hubei's first seed industry stock, Kangnong Seed Industry, has made significant advancements in corn seed technology, with a promotion area of high-protein corn varieties reaching 20 million acres [11]. Future Outlook - Hubei's agricultural sector is transitioning from traditional practices to modern, chain-driven development, with a focus on enhancing brand value and capital infusion [12]. - The continuous improvement of industry chains and value chains is expected to position Hubei's specialty agriculture as a key driver of high-quality regional economic development [12].
湖北潜江:“虾”红天下,“潜”力无限
Xin Lang Cai Jing· 2025-12-19 16:22
Core Viewpoint - The article highlights the comprehensive rural revitalization efforts in Qianjiang City, Hubei Province, focusing on the development of the "Qianjiang Lobster" industry as a model for agricultural modernization and economic growth [3][4]. Industry Development - Qianjiang's "shrimp-rice co-cultivation" model has evolved into a 2.0 version, with a projected total industrial chain output value of 87 billion yuan for 2024 [4]. - The regional public brand value of "Qianjiang Lobster" is estimated at 52.72 billion yuan for the 2024-2025 period, maintaining its top position in the industry for seven consecutive years [4]. - The "China Shrimp Valley" created by Qianwang Group serves as a central hub for the lobster trade, facilitating over 2,000 transactions daily and achieving peak daily transaction volumes exceeding 2,800 tons [4][5]. Logistics and Supply Chain - The "China Shrimp Valley" has established a cold chain logistics network covering over 600 cities nationwide, ensuring that lobsters can reach major cities like Shanghai and Nanjing within 4 to 14 hours [5]. - In the previous year, the trading volume exceeded 230,000 tons, generating a transaction value surpassing 10.5 billion yuan [5]. Talent Development and Education - Qianjiang has established the first Lobster Academy in China, training 10,000 lobster technicians, and collaborates with various research institutions to advance key technologies in the lobster industry [7]. - The city has implemented a three-tier training system, resulting in 23,000 new professional farmers trained annually, with an 85% conversion rate for rural e-commerce talent training [7]. Cultural and Community Engagement - Qianjiang promotes cultural activities and community engagement through initiatives like the "Three Rural Projects," which encourage urban residents, skilled individuals, and businesses to return to rural areas [7]. - The city has built various cultural facilities and hosts events to enrich the spiritual life of farmers, integrating agriculture with tourism and culture [7]. Governance and Community Participation - The implementation of the "Village Regulations and Points System" has enhanced grassroots governance, with over 80,000 participants engaging in community activities and redeeming goods valued at over 1.4 million yuan [8][9]. - The city has conducted over 2,200 community discussion events, attracting more than 40,000 participants and collecting nearly 10,000 suggestions for public welfare [9]. Future Focus - Qianjiang aims to enhance the shrimp-rice industry through standardization, branding, and high-end development, while also fostering a better entrepreneurial environment and integrating culture with agriculture and tourism [10].
武汉都市圈同城化协作带来美食盛宴 各地游客来汉品尝冬季小龙虾
Chang Jiang Ri Bao· 2025-12-14 00:51
Core Viewpoint - The "Wuhan-Potou Winter Fresh Shrimp Consumption Season" event highlights the successful promotion of winter consumption of fresh shrimp, showcasing the potential of local agricultural products and the collaboration between Wuhan and Potou to enhance consumer experiences [7][11]. Group 1: Event Overview - The event took place on December 13, coinciding with a cold wave, attracting many visitors to the Wuhan SKP lobster-themed consumption area [1]. - Nine lobster enterprises from Potou showcased their products, offering free tastings of local specialty shrimp dishes to citizens and tourists [7]. Group 2: Product Quality and Supply - Potou's shrimp, raised through an eco-friendly "shrimp-rice co-cultivation" model, is now available year-round, with winter shrimp being particularly noted for their firm texture and rich flavor [8]. - The winter shrimp are reported to have a more concentrated flavor and better quality due to slower growth rates in colder water, leading to a higher accumulation of shrimp roe [8]. Group 3: Economic Impact - The availability of fresh winter shrimp has allowed restaurants in Wuhan to operate year-round, with projected revenue increases of approximately 15% due to stable supply and high-quality products [9]. - Potou has established over 4,000 brand stores nationwide, with Wuhan serving as a key market for sales and distribution [10]. Group 4: Consumer Engagement and Marketing - The event included the distribution of over 1,000 exclusive coupons for discounts at designated shrimp restaurants in Potou and Wuhan, enhancing consumer engagement [10]. - Potou has developed 128 unique shrimp dishes, catering to diverse consumer tastes and preferences [10].
湖北农博会开幕现场签约244.69亿 万余种农产品齐聚新时代“鱼米之乡”
Chang Jiang Shang Bao· 2025-12-01 00:45
Core Points - The 2025 Hubei Agricultural Expo officially opened in Wuhan, showcasing nearly 2,000 enterprises and over 10,000 unique agricultural products, emphasizing the theme of "Building a New Era of Fish and Rice Country" [2][3] - The expo aims to promote brand communication, enhance consumer experience, and facilitate the integration of agriculture and technology, with a focus on rural revitalization and modern agricultural practices [2][6] Summary by Sections Event Overview - The Hubei Agricultural Expo has been held five times since its inception in 2021, with this year's event being more comprehensive, technologically advanced, and interactive, featuring six exhibition halls and 16 exhibition areas across 60,000 square meters [3][4] - The expo serves as a platform for agricultural enterprises to explore new business opportunities while presenting a visual and taste experience for attendees [3] Key Achievements - A significant signing event took place, resulting in 10 investment projects with a total value of 24.469 billion yuan, aimed at boosting rural industry development and resource aggregation for comprehensive revitalization [2][6] - The expo features a variety of provincial public brands, including specialties like Poyang River crayfish and Xiantao eel, attracting considerable public interest [4] Industry Collaboration - The expo has expanded its outreach by increasing the number of invited external exhibition groups from six to ten, showcasing representative local products and flavors from various provinces [4] - The event facilitates direct connections between producers and consumers, with a focus on precise market matching and innovative initiatives to enhance trade interactions [6][7] Future Prospects - The Hubei Agricultural Expo is positioned as a key driver for agricultural modernization and rural revitalization, with ongoing activities planned until December 2, including themed days and promotional events [8][9] - The establishment of the Hubei Agricultural Exhibition Industry Alliance aims to consolidate resources and promote collaborative efforts in the agricultural sector, transitioning from individual efforts to collective strategies [6][7]
清远鸡入选2025全国地理标志综合价值百强
Nan Fang Nong Cun Bao· 2025-10-28 02:08
Core Viewpoint - Qingyuan Chicken has been selected as one of the top 100 geographical indication products in terms of comprehensive economic and social value for 2025, highlighting its significance in the agricultural sector of Guangdong province [3][4][14]. Group 1: Geographical Indication Rankings - The report published by Beijing Zhongjun Economic Development Research Institute and the Geographical Indication Specialty Network reveals the top 100 geographical indications in China for 2025 [2][10]. - Among the top 100, Guangdong province has only five entries, with Qingyuan Chicken being one of them [3][4]. - The top-ranked geographical indication is Moutai liquor from Guizhou, with a comprehensive value index of 1095.48, while Qingyuan Chicken ranks 56th with a value index of 744.16 [4][5]. Group 2: Economic Impact of Qingyuan Chicken - Qingyuan Chicken is a local specialty of Qingyuan City in Guangdong, recognized as a national geographical indication product with a history of over a thousand years [14][16]. - In 2022, Qingyuan City focused on developing five major modern agricultural industries, achieving a stock of 50.49 million Qingyuan Chickens and an output of 153 million, with a comprehensive output value of approximately 11.196 billion yuan [17][18]. - Qingyuan Chicken is noted for its unique characteristics, including a desirable taste and texture, making it a favored choice among consumers [15][16].