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与上海彩虹室内合唱团联名产品被指抄袭,茶颜悦色致歉
Bei Ke Cai Jing· 2025-08-25 07:21
Core Viewpoint - The new product "Multi-functional Notebook / Live in Love Series" from the new tea beverage company Chayan Yuese has been accused of having designs that closely resemble the works of four bloggers, leading to an apology from the company for unauthorized use of certain designs [1][6]. Group 1: Company Response - Chayan Yuese acknowledged the issue and apologized after discovering unauthorized use of designs due to management oversight [3][6]. - The company has reached out to the original creators and has agreed to continue using the related designs after obtaining their consent [6][7]. - Chayan Yuese expressed regret for the inconvenience caused to its partner, Shanghai Rainbow Choir, due to this incident [7]. Group 2: Management and Future Plans - The incident highlighted significant management and oversight flaws within the company, prompting plans to establish a dedicated investigation team to review ongoing projects and ensure compliance [4][7]. - The company aims to enhance its design review processes and staff training to prevent similar issues in the future [4][7]. Group 3: Previous Incidents - Prior to the notebook controversy, Chayan Yuese faced criticism for the packaging of its product "Mountain Pepper Oil Flavor Spicy Strips," which was alleged to have similarities to the album cover of singer Fang Datong, leading to the product's removal from the market [6][7].
茶颜悦色再陷抄袭风波,品牌形象岌岌可危
Jing Ji Guan Cha Bao· 2025-08-24 13:19
Core Viewpoint - The company Tea Yan Yue Se is facing a significant brand image crisis due to allegations of design plagiarism related to its new product line, which has led to public scrutiny and a need for internal reforms [1][2][4] Group 1: Incident Overview - On August 24, Tea Yan Yue Se issued an apology on social media regarding its new multifunctional notebook design, which was accused of being similar to works by various designers [1] - The company confirmed unauthorized use of designs and acknowledged management oversight that allowed problematic designs to go into production [1][2] - Following the incident, the company has reached agreements with some original creators to continue using their designs while still negotiating with others [1][2] Group 2: Previous Incidents - This is not the first time Tea Yan Yue Se has faced plagiarism accusations; a previous incident involved a snack product whose packaging design closely resembled a music album cover, leading to public backlash [3][4] - The company responded to the earlier incident by quickly recalling the product and apologizing for the oversight in their creative review process [3] Group 3: Brand Impact and Future Actions - Continuous plagiarism allegations have severely damaged Tea Yan Yue Se's brand image, which has been built on a unique Chinese-style tea culture appealing to younger consumers [4] - The company plans to establish an investigation team for self-assessment and improve its design review processes to prevent future issues [1][4] - The ongoing situation serves as a warning to the broader consumer market about the importance of upholding originality and intellectual property rights in brand development [4]
被指联名文创抄袭 茶颜悦色致歉
Bei Jing Shang Bao· 2025-08-24 09:27
Core Viewpoint - The tea brand Chayan Yuese has apologized for design issues related to its new product, acknowledging unauthorized use of designs similar to those of multiple bloggers, highlighting significant management and oversight failures within the company [1][5]. Group 1: Apology and Acknowledgment - Chayan Yuese's new product "Multi-functional Notebook / Live in Love Series" was found to have designs resembling those of various bloggers, leading to an apology from the brand [1]. - The company admitted to management oversights that allowed unauthorized designs to go into production without proper review [1][5]. Group 2: Response to Partners and Community - The brand expressed regret towards its partners, particularly the Shanghai Rainbow Chamber Choir, for the distress caused by the design issues, emphasizing the collaborative effort that went into the project [3]. - Chayan Yuese acknowledged the disappointment of its customers and the community, recognizing that the perceived quality of their content was undermined by copyright violations [3]. Group 3: Future Plans and Management Improvements - The company plans to establish a dedicated investigation team to conduct a thorough self-examination and review of ongoing content to identify and rectify issues promptly [4][5]. - Chayan Yuese aims to enhance its management processes and staff training to ensure stricter oversight and better content discernment in the future [4][5]. Group 4: Previous Incidents - This incident is not the first for Chayan Yuese, as it faced similar accusations in July regarding a product design that allegedly infringed on the cover of a music album by Fang Datong, leading to a public outcry and a commitment to remove the product from shelves [6].
零食包装有方大同专辑封面涉嫌侵权?茶颜悦色致歉:全面下架
Nan Fang Du Shi Bao· 2025-07-17 15:57
Group 1 - The controversy arose when a snack packaging from the company Tea Yan Yue Se featured an image resembling the album cover of singer Fang Datong's "Dreamer," leading to accusations of copyright infringement from some netizens, while others viewed it as a tribute [1] - The company responded to the controversy by stating that the product in question has been taken off the shelves and apologized for the oversight in their creative review process [4] - Legal experts indicated that using copyrighted material for commercial purposes requires permission from the copyright holder, and the use of the album cover could potentially constitute a violation of copyright laws [4] Group 2 - Tea Yan Yue Se, established in 2013 in Changsha, is a tea beverage brand under Hunan Chayue Cultural Industry Development Group Co., Ltd., which has undergone four rounds of financing, the latest being in February 2021 [5] - As of July 14 this year, the company operates 788 stores nationwide and has expanded its brand portfolio to include coffee and lemon tea brands, as well as a tavern brand [5] - The company has been rumored to be planning an IPO multiple times, with the latest speculation suggesting a shift from the Hong Kong stock market to the US market, although company representatives have denied receiving any such information [5]