Core Viewpoint - The company Tea Yan Yue Se is facing a significant brand image crisis due to allegations of design plagiarism related to its new product line, which has led to public scrutiny and a need for internal reforms [1][2][4] Group 1: Incident Overview - On August 24, Tea Yan Yue Se issued an apology on social media regarding its new multifunctional notebook design, which was accused of being similar to works by various designers [1] - The company confirmed unauthorized use of designs and acknowledged management oversight that allowed problematic designs to go into production [1][2] - Following the incident, the company has reached agreements with some original creators to continue using their designs while still negotiating with others [1][2] Group 2: Previous Incidents - This is not the first time Tea Yan Yue Se has faced plagiarism accusations; a previous incident involved a snack product whose packaging design closely resembled a music album cover, leading to public backlash [3][4] - The company responded to the earlier incident by quickly recalling the product and apologizing for the oversight in their creative review process [3] Group 3: Brand Impact and Future Actions - Continuous plagiarism allegations have severely damaged Tea Yan Yue Se's brand image, which has been built on a unique Chinese-style tea culture appealing to younger consumers [4] - The company plans to establish an investigation team for self-assessment and improve its design review processes to prevent future issues [1][4] - The ongoing situation serves as a warning to the broader consumer market about the importance of upholding originality and intellectual property rights in brand development [4]

北京商报讯（记者 张天元）8月24日，茶饮品牌茶颜悦色就联名账本设计问题致歉。其中提到，茶颜悦 色本周上新的产品"多功能手账本/活在爱里面系列"中部分设计被指出与多位博主的作品很像。对此， 团队快速了解后，发现确实存在部分未经授权的挪用，品牌第一时间与创作团队了解情况，团队在管理 上存在审核疏忽，没能及时发现问题并制止,让设计稿件通过后投入生产。 继续使用相天歧计。目削延仕寺侍@YANI、MOODA app的回复,我们会持续积极沟通,拿出最大的诚意去 解决。 特别对不起我们的合作伙伴@上海彩虹室内合唱团。 这次合作,大家筹备许久,也付出了很多心血,本来是 想一起做点美好有趣的东西,结果因为我们的问题,给 合作伙伴带来了困扰,实属无妄之灾。过程中彩虹室内 合唱团的小伙伴也关注到此事,给我们提供了建议和 支持。我们也想尽全力减少对合作伙伴的影响。 最后,更要向所有关注、喜欢这个手账本的朋友们道 歉,让大家失望了。产品刚上市时看到大家讨论、认可, 团队小伙伴们都很开心,觉得"用心做好内容,真的会 被看见。"可转头就发现,这份"好内容"是建立在伤害 别人版权的基础上时,确实无地自容。 事实证明,好内容确实会被认可,但 ...

Group 1 - The controversy arose when a snack packaging from the company Tea Yan Yue Se featured an image resembling the album cover of singer Fang Datong's "Dreamer," leading to accusations of copyright infringement from some netizens, while others viewed it as a tribute [1] - The company responded to the controversy by stating that the product in question has been taken off the shelves and apologized for the oversight in their creative review process [4] - Legal experts indicated that using copyrighted material for commercial purposes requires permission from the copyright holder, and the use of the album cover could potentially constitute a violation of copyright laws [4] Group 2 - Tea Yan Yue Se, established in 2013 in Changsha, is a tea beverage brand under Hunan Chayue Cultural Industry Development Group Co., Ltd., which has undergone four rounds of financing, the latest being in February 2021 [5] - As of July 14 this year, the company operates 788 stores nationwide and has expanded its brand portfolio to include coffee and lemon tea brands, as well as a tavern brand [5] - The company has been rumored to be planning an IPO multiple times, with the latest speculation suggesting a shift from the Hong Kong stock market to the US market, although company representatives have denied receiving any such information [5]