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用好冬奥遗产,做强融合文章,张家口后奥运经济释放强劲“红利”
Xin Lang Cai Jing· 2026-02-20 05:14
(来源:河北新闻网) 转自:河北新闻网 冰雪运动蓬勃发展。第二届京张青少年高山滑雪争霸赛、雪耀中国高山滑雪积分赛……2025至2026雪季,一场场群众滑雪赛事在崇礼举办,冰雪运动迸发 出强劲活力。利用冬奥场馆及周边资源,"十四五"时期张家口市举办赛训活动1089项,含2025WMRA山地跑世界杯等国际级赛事5项,以及全国高山滑雪 锦标赛等国家级赛事31项,崇礼168超级越野赛获评2025中国体育旅游精品赛事。认真贯彻"带动三亿人参与冰雪运动"重要指示精神,张家口市不断推进 全民参与冰雪运动,推动奥运场馆向公众开放,累计开展"三进"活动1900批次。在冰雪场地设施建设方面,目前全市建成滑雪场16家,建成室内滑冰馆21 座,群众实现了"走出家门上冰雪"的便利条件。在人才体系方面,全市累计培养公益性冰雪社会体育指导员9000多名、国家职业资格滑雪教练员5000多 名。2025年,张家口市依托冬奥场馆举办国际级赛事10余项、国家级赛事20余项,办赛数量连续四年全国第一,"跟着赛事去旅行"成为新风尚。 体文旅深度融合。张家口市体育文化事业与文旅产业深度融合,交出了一份亮眼答卷。推进京张两地区域合作深度,张家口市与北京签 ...
“体文旅”融合带来千亿旅游收入
Core Insights - The successful hosting of the Beijing Winter Olympics has significantly boosted the sports industry in Beijing and Zhangjiakou over the past decade, leading to the development of the "Beijing-Zhangjiakou Sports Culture and Tourism Belt" [1] Group 1: Sports Events and Activities - The Zhangjiakou region has hosted a variety of sports events since the Winter Olympics, including 13 international and 37 domestic snow sports events, along with 438 cultural tourism activities, attracting approximately 195,000 participants for professional training [2][4] - The recent basketball competition in Zhangjiakou involved 630 participants from 24 counties, showcasing the integration of sports and education in the region [2][4] - The 9th Chongli 168 Super Trail Running Race attracted 11,117 participants from 22 countries, marking the largest scale in its nine-year history [5] Group 2: Tourism Development - The "Beijing-Zhangjiakou Sports Culture and Tourism Belt" has led to the creation of various tourism routes, enhancing the local economy and promoting winter sports culture [4][9] - The region is diversifying its offerings beyond winter sports, with attractions like the Fulong Ski Resort and the Yudushan scenic area, which are popular among tourists and sports enthusiasts alike [6][7] - In 2024, Zhangjiakou is expected to receive over 94 million tourists, generating more than 110 billion yuan in tourism revenue [9] Group 3: Economic Impact - The integration of sports, culture, and tourism is becoming a vital force in driving the economic development of Zhangjiakou, with a focus on year-round tourism activities [8][9] - The Fulong Four Seasons Town has become a key player in the local night economy, attracting families and tourists with its diverse offerings [8]
一场比赛串联冬奥遗产 冰雪小镇开启“四季运营”模式
Yang Shi Xin Wen· 2025-07-17 06:52
Core Insights - The "Chongli 168" ultra-marathon event held in Zhangjiakou, Hebei, attracted over 11,000 participants, making it the largest ultra-marathon in China, showcasing the integration of nature and sports [1][2][4] Event Overview - The event featured seven categories named after the combination of "starting venue" and "distance," with the longest category covering 168 kilometers and a completion time limit of 48 hours [2] - The event has grown significantly since its inception in 2017, becoming one of the largest and most influential mass ultra-marathon events in Asia [4] Economic Impact - The event attracted participants from 22 countries and regions, with nearly 300 international competitors, and 93.5% of participants coming from outside the local area [7] - During the event, the region received 170,400 visitors, a 77% increase year-on-year, with total tourism spending reaching 168 million yuan, up 93% [7] Seasonal Transition - Chongli is transitioning from a winter sports destination to a year-round outdoor sports destination, with various events planned throughout the summer [8][13] - The region's summer operations are bolstered by its mountainous terrain and favorable climate, making it suitable for activities like hiking, camping, and extreme sports [9] Infrastructure and Development - The local government is leveraging the legacy of the Beijing Winter Olympics to enhance its sports event hosting capabilities and diversify the use of winter sports facilities for summer activities [11][21] - The region has established nine large ski resorts, which switch to summer operations starting in May after the winter season ends [21] Future Prospects - The Chongli area is expected to continue to grow as a year-round sports destination, with a focus on high-quality outdoor sports events and tourism [8][24] - The summer tourist numbers in 2024 reached 4.3 million, surpassing winter visitors for the first time, indicating a successful transition to a four-season tourism model [24]