Core Insights - Zhangjiakou is transforming its unique winter sports resources into a vibrant economy, focusing on the development of the Beijing-Zhangjiakou sports and cultural tourism belt, effectively activating winter consumption potential and maintaining a hot ice and snow tourism market [1] Group 1: Ice and Snow Activities - Various innovative "Ski+" activities are being introduced in the ski resorts of Chongli, enhancing visitor engagement and enjoyment [2] - The Taowu Outdoor Square hosts diverse activities, attracting over 30,000 visitors daily, with 70% coming from Beijing and Tianjin [4] - The city is promoting repeated consumption by diversifying winter sports experiences, including wellness activities and interactive entertainment [4] Group 2: Ice and Snow Tourism Development - Zhangjiakou has been recognized as one of the "Top Ten Ice and Snow Tourism Cities" for three consecutive years, with Chongli becoming a national-level ice and snow tourism resort [5] - The city has hosted 10 international snow federation events this season, including 6 A-level and 4 B-level competitions, boosting the local ice and snow economy [7] Group 3: Service Enhancements - The city is enhancing its tourism services by upgrading tour guide training to provide specialized knowledge about winter sports and local culture [9] - Taxi drivers are being trained to act as city ambassadors, enriching the visitor experience by sharing local insights and attractions [10] - A comprehensive transportation network, including the Beijing-Zhangjiakou high-speed rail and dedicated shuttle services, facilitates easy access to ski resorts [10]

Core Insights - Zhangjiakou City is leveraging the post-Olympic economy, hosting over 2,900 cultural and sports tourism events during the 14th Five-Year Plan period, with the number of international and national snow sports events ranking first in the country for four consecutive years [1][3] Group 1: Venue Development - The city has implemented a strategy of "gathering business through events, sustaining venues through business, and driving production through business," transitioning winter Olympic venues from seasonal to year-round usage [3] - Zhangjiakou has completed 26 adaptive renovations on key venues, hosting 2,475 various events, with international and national snow sports events leading the country for three consecutive years [3] - The city is rolling out 340 key projects in the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, with the number of A-level tourist attractions ranking first in the province [3] Group 2: Ice and Snow Sports Development - Zhangjiakou is actively promoting ice and snow sports, hosting 1,089 training and competition events during the 14th Five-Year Plan, including five international and 31 national events [3] - The city has built 16 ski resorts and 21 indoor ice rinks, facilitating public access to ice and snow activities [3] - Over 9,000 public ice and snow sports instructors and 5,000 national certified ski coaches have been trained, with plans to host over 30 major events by 2025 [3] Group 3: Integration of Sports, Culture, and Tourism - Zhangjiakou is deepening the integration of sports culture and tourism, signing cooperation agreements with Beijing to enhance regional collaboration [5] - The city has established 80 national A-level scenic spots and 85 star-rated hotels, along with five national and provincial tourism resorts [5] - The "Smart Zhangjiakou" platform has been developed, with significant growth in educational tourism, receiving 1.031 million visitors since 2025, a 171% increase year-on-year [5]

Core Viewpoint - The event serves as a practical implementation of national plans for the development of the new energy vehicle industry, linking the "Winter Olympic City" brand with strategic emerging industries, and setting a new benchmark for sustainable development post-Olympics [1]. Group 1: Event Overview - The 2025 (First) Beijing-Tianjin-Hebei New Energy Vehicle Challenge and "Smart Wilderness Unlimited" Chongli Auto Carnival opened on October 3 in Zhangjiakou Chongli [2]. - The event is a significant milestone in Chongli's development, bringing unprecedented exposure, foot traffic, and collaboration opportunities [4]. - The event includes three main themes: the 2025 New Energy Vehicle Challenge, the Chongli Auto Carnival, and the J3 SHOW New Energy Vehicle Consumer Festival, integrating automotive, sports, cultural tourism, and consumption [8]. Group 2: Competition Highlights - The 2025 New Energy Vehicle Challenge officially commenced on October 2, marking a key platform for the integration of new energy vehicle technology and industrialization [10]. - The competition saw a record participation of over 3,000 individuals, showcasing the first simultaneous competition between traditional fuel vehicles and new energy vehicles [10]. - The event featured diverse participation from various cross-industry clubs, highlighting the multifaceted development of automotive culture [10]. Group 3: Carnival Activities - The "Smart Wilderness Unlimited" Chongli Auto Carnival includes a variety of activities such as off-road experiences, photography contests, family activities, brand markets, and music festivals, providing a rich experience for visitors [12]. - The J3 SHOW New Energy Vehicle Consumer Festival attracted over 30 car models from 12 brands and 13 dealers, including major brands like Xiaomi, NIO, and BYD [14]. - The carnival is set to continue until October 4, promising a green, intelligent, and joyful celebration [14].

Core Insights - The "Chongli 168" ultra-marathon event held in Zhangjiakou, Hebei, attracted over 11,000 participants, making it the largest ultra-marathon in China, showcasing the integration of nature and sports [1][2][4] Event Overview - The event featured seven categories named after the combination of "starting venue" and "distance," with the longest category covering 168 kilometers and a completion time limit of 48 hours [2] - The event has grown significantly since its inception in 2017, becoming one of the largest and most influential mass ultra-marathon events in Asia [4] Economic Impact - The event attracted participants from 22 countries and regions, with nearly 300 international competitors, and 93.5% of participants coming from outside the local area [7] - During the event, the region received 170,400 visitors, a 77% increase year-on-year, with total tourism spending reaching 168 million yuan, up 93% [7] Seasonal Transition - Chongli is transitioning from a winter sports destination to a year-round outdoor sports destination, with various events planned throughout the summer [8][13] - The region's summer operations are bolstered by its mountainous terrain and favorable climate, making it suitable for activities like hiking, camping, and extreme sports [9] Infrastructure and Development - The local government is leveraging the legacy of the Beijing Winter Olympics to enhance its sports event hosting capabilities and diversify the use of winter sports facilities for summer activities [11][21] - The region has established nine large ski resorts, which switch to summer operations starting in May after the winter season ends [21] Future Prospects - The Chongli area is expected to continue to grow as a year-round sports destination, with a focus on high-quality outdoor sports events and tourism [8][24] - The summer tourist numbers in 2024 reached 4.3 million, surpassing winter visitors for the first time, indicating a successful transition to a four-season tourism model [24]