Core Viewpoint - Shanxi Qinxian Rural Commercial Bank is committed to serving the agricultural sector and rural revitalization by providing tailored financial services to meet the diverse needs of agricultural entities [1][2]. Group 1: Financial Services and Support - The bank actively engages with local agricultural cooperatives, such as the Nanyuan Pig Farming Cooperative, to understand their financial needs and challenges [1]. - A quick response from the bank led to the disbursement of 300,000 yuan (approximately 43,000 USD) within two days to support the cooperative's operational costs, including purchasing quality feed and vaccines [2]. - The bank has implemented a "ledger-style" management system to streamline loan approval processes and enhance support for the agricultural sector [2]. Group 2: Innovative Financial Products - The bank has introduced specialized loan products like "Agricultural Machinery Loan" and "Grain Easy Loan" with preferential interest rates to reduce financing costs for farmers [2]. - New credit products such as "Jinxiang e-loan," "Code Merchant Loan," and "Salary Loan" have been developed to cater to the specific needs of clients [2][3]. Group 3: Customer Engagement and Relationship Building - The bank has shifted from a passive service model to proactive customer engagement, conducting face-to-face visits to understand client needs better [3]. - A customer visit ledger has been established to track financial needs and prepare for future marketing strategies, aiming to increase customer conversion rates [3]. - The bank's efforts in community engagement have resulted in a continuous growth in customer numbers, enhancing its market presence [3].