Core Viewpoint - The stock of Brikoo (00325) experienced a nearly 5% increase during trading, closing at 73.3 HKD with a transaction volume of 30.7 million HKD, following the company's product showcase at the Anime Expo in São Paulo, Brazil [1] Company Highlights - Brikoo showcased nearly 60 products from over 10 globally recognized IPs, including Transformers, Saint Seiya, Neon Genesis Evangelion, DC, and Jurassic World at the event [1] - Notably, the Saint Seiya Brikoo figure, the third edition of the Golden Twelve Palaces, had its global debut at this exhibition, with plans for subsequent releases in other countries and regions [1] Industry Insights - Wanlian Securities noted that the rise of Generation Z consumers and the increasing demand for emotional value have led to rapid growth in the IP economy within the media industry [1] - The derivatives market is experiencing strong growth in formats such as grains, cards, and blind boxes, indicating a robust trend in IP commercialization [1] - The firm believes that as high-quality IPs undergo deeper cross-media development, there is significant potential for commercial monetization and a high growth potential for the IP economy in the future [1]

Investment Rating - The report assigns an "Outperform" rating to several companies in the discretionary consumption sector, including Pop Mart, Anta Sports, Huazhu Group, Miniso, Atour Group, Li Ning, and Xtep International [1]. Core Insights - The report highlights the ongoing trends and developments in the food and beverage, designer toys, and home appliances sectors, indicating a focus on innovation and market expansion [2][3]. - Key companies are actively engaging in strategic initiatives, such as Yum China's $1 billion share repurchase authorization and Pop Mart's board appointment of a former LVMH executive, which may enhance their market positioning [3][4]. Summary by Category Food and Beverage Sector - Haidilao is testing a new food court hotpot concept in Guangzhou, featuring over 200 products displayed in a market-style layout with clear pricing [2]. - Yum China has increased its share repurchase authorization to $1 billion, with a total remaining authorization of approximately $1.2 billion [3]. - Weekly performance shows Haidilao's stock increased by 5.6%, while other companies like Guo Ming and Nai Xue's Tea experienced slight declines [6]. Designer Toys Sector - Pop Mart's stock has underperformed, dropping by 11.4% this week, despite the appointment of a former LVMH executive to its board [4][6]. - The company showcased its products at the Comic Con Experience in Brazil, highlighting its global expansion efforts [3]. Home Appliances Sector - TCL Electronics and Ecovacs maintained stable stock performance, with slight increases of 2.5% and 0.0% respectively [6]. - Other companies in the sector, such as Gree Electric and Midea Group, experienced minor declines in stock prices [6].