从扎堆热门景区到探索冷门宝藏地，这个国庆中秋假期，越来越多年轻人选择"反向旅游"，在另辟蹊径 中乐享一方天地。锦江酒店（中国区）在广元、荆州、南充、泸州、锦州等三线以下城市整个假期几乎 每天迎来客流入住高峰，其当地酒店平均入住率在91.7%以上，表现抢眼。"鸡排哥"的爆火为景德镇人 气锦上添花，锦江酒店（中国区）当地20余家在营酒店于10月2日至5日期间连续满房。 高速堵成"移动停车场"，不仅老牌景点被挤爆，就连那些曾经的小众秘境亦上演"人从众"模式……刚刚 结束的国庆中秋双节叠加的8天"超级黄金周"，文旅市场迸发出前所未有的热度与活力，直接带动酒店 消费增长。9月30日-10月7日，国内头部酒店企业锦江酒店（中国区）旗下酒店平均入住率同比增长， 累计接待人次超1300万，较去年同期提升超30%。从其全国超万家在营酒店整体入住率数据增幅来看， 10月2日-4日为此次黄金周出游入住高峰时段，10月2日其在全国128座城市实现全城满房。 在一系列特色体验活动和高品质服务加持下，今年国庆假期期间，锦江酒店（中国区）旗下覆盖经济 型、中端、中高端、高端各层级的主力品牌酒店入住率较去年同期均有不同程度提升。其中，由锦 ...

Core Insights - The rise of domestic brands in China's consumer market is a significant trend, with local brands achieving remarkable success and market penetration [2][3][4] - The hospitality industry is undergoing a transformation, challenging the long-standing dominance of international hotel brands and redefining high-end standards [6][7][9] Domestic Brand Success - Anker's power banks and other local brands have shown impressive growth, with Anker achieving a 66.96% revenue increase in Europe and Suida River Coffee topping sales charts on Tmall [2] - During the "618" shopping festival, 70% of the top 100 brands on JD.com were domestic, with a 270% year-on-year increase in searches for products featuring intangible cultural heritage [2] Hospitality Industry Transformation - The traditional perception of high-end hotels being synonymous with international brands is fading, as local hotel groups like Jin Jiang, Huazhu, and Shoulv expand rapidly [6][10] - The average room rates and occupancy rates of five-star hotels in China have shown a downward trend, contrasting with the growth of local hotel brands [6] Local Hotel Brand Innovations - Local hotel brands are innovating by integrating cultural experiences into their offerings, challenging the conventional high-end hotel model [9][10][26] - Jin Jiang's new "National Goods Alliance" concept aims to create a brand cluster that emphasizes Chinese culture and digital operations, positioning itself against international hotel brands [9][10] Market Positioning and Strategy - Jin Jiang Group holds a significant market share, with 60.48% of the top 10 hotel groups in China, indicating a shift from scale expansion to value output [10][25] - The "National Goods Alliance" reflects a collective effort to enhance cultural confidence and redefine quality in the hospitality sector [10][29] Consumer Preferences and Feedback - Consumer feedback on platforms like Ctrip and Meituan highlights the appeal of local hotel brands, emphasizing cultural atmosphere, attentive service, and high cost-performance ratios [30][34] - The "National Goods Alliance" is gaining recognition not only among domestic travelers but also among international visitors, enhancing its brand image globally [30][34] Future Outlook - The "National Goods Alliance" aims to transition from a local benchmark to a global brand by focusing on product innovation, service quality, and cultural output [39] - The collaboration with Malaysian hotel management groups signifies a strategic move to explore international markets while maintaining quality and cultural relevance [35][36]