一直以来，锦江酒店以亲历者之姿见证行业变迁，更以参与者身份推动变革，用稳健步伐书写了一部中国酒店发展的进化史诗。今年恰逢锦江品牌90周 年，锦江酒店（中国区）特别呈现《年度2025系列访谈》投资人系列专访，通过与投资人的深度对话，回溯中国酒店业的发展历程，洞察当下行业动态， 共探未来前行方向。 在波澜壮阔的中国酒店发展浪潮中，锦江酒店始终屹立潮头，如同一座连接历史与未来的桥梁，凝聚着不同时代的商业智慧与投资热忱。从深耕行业数十 年的老投资人，到在新时代浪潮中崭露头角的新投资人，他们与锦江酒店的故事，不仅是个人投资生涯的写照，更是中国酒店行业发展的缩影。 在充满不确定性的商业世界中，找到一位可以托付信任的长期伙伴，是许多投资者成功的基石。对于喆啡酒店（太原南站山西大学店）投资人张乃瑞而 言，与锦江酒店（中国区）携手同行的十余年，正是一场从"单打独斗"到"体系共生"的深刻蜕变。 这段旅程，不仅关乎商业回报，更诠释了如何依托一个强大的平台生态，穿越周期，稳健前行。 缘起："一份踏实感" 作为典型的北方人，张乃瑞的骨子里，天生就流淌着对历史传承的珍视。对那些承载着时代印记与家国情怀的"国牌"，他总怀有一份难以言喻的信 ...

Core Insights - The recent "super golden week" during the National Day and Mid-Autumn Festival saw unprecedented enthusiasm in the domestic tourism market, significantly boosting hotel occupancy rates [1][2] - Major hotel chains, including Jinjiang Hotels, reported a substantial increase in occupancy rates, with over 13 million guests served during the holiday period, marking a more than 30% increase compared to the previous year [1] - The trend of "reverse tourism" emerged, with younger travelers opting for less popular destinations, leading to high occupancy rates in third-tier cities [1] Hotel Performance - Jinjiang Hotels' average occupancy rate across its brands increased, with international high-end brand Liyue Hotel seeing a more than 23% rise [2] - During the peak travel days from October 2 to 4, Jinjiang Hotels achieved full occupancy in 128 cities nationwide [1] - Family-oriented hotels, such as Jingli Hotels, tailored their offerings to meet the needs of family travelers, achieving high occupancy rates during the holiday [4] Customer Experience and Services - Hotels provided unique experiences and high-quality services, such as themed family rooms and special activities for children, enhancing guest satisfaction [4][6] - Jinjiang Hotels implemented digital tools to streamline check-in processes, with self-service machines achieving usage rates of 86% to 91% in various locations [13][14] - The introduction of AI voice systems and interactive programs enriched the guest experience, with 66% of guest inquiries handled by AI [14] Community Engagement - Hotels engaged with guests through personalized services, such as assisting with luggage issues and organizing local cultural activities, fostering a sense of community [10][15] - Special events, like DIY mooncake making and traditional lantern crafting, were organized to enhance the festive atmosphere for families [15]

Core Insights - The rise of domestic brands in China's consumer market is a significant trend, with local brands achieving remarkable success and market penetration [2][3][4] - The hospitality industry is undergoing a transformation, challenging the long-standing dominance of international hotel brands and redefining high-end standards [6][7][9] Domestic Brand Success - Anker's power banks and other local brands have shown impressive growth, with Anker achieving a 66.96% revenue increase in Europe and Suida River Coffee topping sales charts on Tmall [2] - During the "618" shopping festival, 70% of the top 100 brands on JD.com were domestic, with a 270% year-on-year increase in searches for products featuring intangible cultural heritage [2] Hospitality Industry Transformation - The traditional perception of high-end hotels being synonymous with international brands is fading, as local hotel groups like Jin Jiang, Huazhu, and Shoulv expand rapidly [6][10] - The average room rates and occupancy rates of five-star hotels in China have shown a downward trend, contrasting with the growth of local hotel brands [6] Local Hotel Brand Innovations - Local hotel brands are innovating by integrating cultural experiences into their offerings, challenging the conventional high-end hotel model [9][10][26] - Jin Jiang's new "National Goods Alliance" concept aims to create a brand cluster that emphasizes Chinese culture and digital operations, positioning itself against international hotel brands [9][10] Market Positioning and Strategy - Jin Jiang Group holds a significant market share, with 60.48% of the top 10 hotel groups in China, indicating a shift from scale expansion to value output [10][25] - The "National Goods Alliance" reflects a collective effort to enhance cultural confidence and redefine quality in the hospitality sector [10][29] Consumer Preferences and Feedback - Consumer feedback on platforms like Ctrip and Meituan highlights the appeal of local hotel brands, emphasizing cultural atmosphere, attentive service, and high cost-performance ratios [30][34] - The "National Goods Alliance" is gaining recognition not only among domestic travelers but also among international visitors, enhancing its brand image globally [30][34] Future Outlook - The "National Goods Alliance" aims to transition from a local benchmark to a global brand by focusing on product innovation, service quality, and cultural output [39] - The collaboration with Malaysian hotel management groups signifies a strategic move to explore international markets while maintaining quality and cultural relevance [35][36]