Core Insights - The overall travel data during the holiday period shows a significant increase in the number of travelers, with a total of 2.432 billion cross-regional movements, averaging 304 million per day, a year-on-year increase of 6.2% [10] - Despite the increase in travel numbers, many smaller tourist cities experienced a lack of visitors, indicating a shift towards local tourism rather than long-distance travel [27][22] - The average daily spending per person during the holiday was 113.9 yuan, a decline of 13% year-on-year, suggesting a decrease in overall consumer spending in the tourism sector [31][52] Travel Trends - The number of travelers during the holiday increased by 1.23 billion compared to last year, with a total of 888 million trips taken [12][17] - The majority of travel was local, with 2.24 billion trips made by road, indicating that many people opted for nearby destinations rather than traveling far [21][22] - The rise in local tourism has led to a significant increase in camping and outdoor activities, with tent rental orders surging by 410% compared to last year [42] Consumer Behavior - There is a noticeable trend of younger travelers being more budget-conscious, opting for camping over traditional hotel stays, which has resulted in over 60% of hotel rooms remaining unoccupied during the holiday [48][65] - The shift in consumer behavior reflects a broader trend of reduced spending among the middle class, with a 35% decrease in consumption expectations [74][77] - The overall spending in the tourism sector has not kept pace with the increase in visitor numbers, indicating that while more people are traveling, they are spending less [53][91] Industry Performance - The tourism industry is facing challenges, with many companies reporting declines in stock prices, reflecting the overall downturn in profitability despite increased visitor numbers [55] - The restaurant and hospitality sectors are particularly affected, with significant drops in revenue reported in major cities like Chengdu, where restaurant income fell by 34% [79][82] - The current economic climate has led to a paradox where tourism appears busy, but the profitability of businesses in the sector is declining, highlighting a potential "Disney effect" where certain industries thrive during economic downturns but struggle with profitability [86][91]

Group 1 - The "Mysterious Forest" has transformed from barren land to a popular recreational area, generating significant income for local villagers, amounting to over one million RMB annually [1] - The forest is located approximately 40 kilometers from Lhasa and has become a hotspot for various activities such as horseback riding, barbecuing, and boating, attracting both citizens and tourists [1] - The village of Dangjie, with 520 households and 2,021 residents, has seen economic revitalization due to the forest, which was developed through a large-scale tree planting initiative starting in the 1990s [1][2] Group 2 - Since 2019, villagers have capitalized on the "Lin Ka" business opportunity by offering horseback riding services, leading to an increase in visitors and diversified activities [2] - In 2024, the village plans to distribute 760,000 RMB in dividends to participating villagers, indicating a structured approach to profit-sharing and community investment [2] - Currently, 52 households are involved in the forest's operations, with 30 households specifically engaged in the horseback riding project, providing local employment opportunities [2] Group 3 - Visitors like Lu Xi express enjoyment in activities such as horseback riding, highlighting the appeal of the forest as a leisure destination [3]

Core Viewpoint - The transformation of a barren area into a popular tourist destination, known as the "Mysterious Forest," has significantly boosted the local economy in Lhasa, generating substantial income for villagers [1][3]. Group 1: Economic Impact - The Mysterious Forest has become a hotspot for both locals and tourists, contributing over one million RMB annually to the villagers' income [1]. - The village of Dangjie has 520 households and 2,021 residents, with over 6,700 acres of farmland, showcasing its typical highland agricultural characteristics [3]. - The village has seen a diversification of business activities, including horse riding, boat rentals, and tent leasing, leading to increased economic opportunities for the community [5]. Group 2: Development History - The area was originally barren land, and large-scale tree planting began in the 1990s as part of a riverbank greening project initiated by the Tibet Autonomous Region [3][5]. - The completion of the Najin Mountain Tunnel in 2020 significantly reduced travel time to the Mysterious Forest, enhancing its popularity [3]. Group 3: Community Involvement - Currently, 52 households are involved in the Mysterious Forest's operations, with 30 households participating in the horse riding business, providing local employment opportunities [5]. - The village plans to distribute 760,000 RMB in dividends to participating households in 2024, reflecting the community's commitment to shared economic benefits [5]. Group 4: Future Prospects - Anticipation of increased visitor numbers during the upcoming National Day holiday, as the foliage will change color, indicating a peak season for tourism [7].