以下文章来源于侃见财经 ，作者侃见财经 侃见财经 . 看见不一样的财经！ 这是燕之屋近五年以来首次出现"增收不增利"的情形。2021年至2023年，燕之屋的净利润分别为1.64亿 元、1.88亿元、1.97亿元，同比增速分别为34.81%、14.42%、4.93%。 与此同时，燕之屋在资本市场的表现也不尽如人意，截至4月23日收盘，其股价报6.53港元，相较于去年 7月的高点，累计跌幅已达57.4%，相较于IPO发行价（9.7港元）下跌32.7%，总市值缩水至30.4亿港元。 值得一提的是，就在前不久，燕之屋高调官宣万科集团创始人王石，成为其最新产品——"全球首款男 人燕窝"总裁碗燕的品牌代言人，引起市场关注及讨论。 这款总裁碗燕的售价高达3168元，但截至4月22日，在燕之屋天猫官方旗舰店上，这款总裁碗燕的销量 颇为惨淡，仅有65人付款。 本文转载自侃见财经 值班编辑 | 江江 视觉 | 诺言 王石没能"拯救"燕之屋。 近日，号称"燕窝第一股"的燕之屋（01497.HK）披露了最新财报，其中显示，2024年全年实现营收20.5 亿元，同比增长4.37%；净利润为1.6亿元，同比大幅下降24.18%。 | | ...

Core Viewpoint - Xiamen Yan's Nest Industry Co., Ltd. (referred to as "Yan's Nest") has entered the capital market after multiple IPO attempts, but its performance post-listing has been weak, with revenue growth accompanied by a significant decline in net profit in 2024 [1] Financial Performance - In 2024, Yan's Nest reported a revenue increase of 4.37% year-on-year to 2.05 billion yuan, while net profit plummeted by 24.18% to 160 million yuan, marking the first time net profit margin fell below 10% [1] - The sales revenue from pure bird's nest products was 1.795 billion yuan, accounting for 87.6% of total revenue, with a mere 0.06% growth year-on-year [2] Marketing and Cost Structure - Sales and distribution expenses surged by 19% year-on-year to 670 million yuan, representing 32.7% of total revenue, primarily due to high-profile endorsements and increased promotional costs [2] - The strategy of relying on celebrity endorsements and e-commerce channels has led to a significant increase in promotional expenses, with over 60% of revenue coming from e-commerce [2] Competitive Landscape - Yan's Nest faces intensified competition, with brands like Xiaoxian Stewed and pharmaceutical-backed companies entering the health market, while prices for ready-to-eat bird's nest products have dropped significantly [3] - The company's attempt to diversify with "bird's nest+" products has seen limited success, with these products only accounting for 11.3% of revenue and lacking technological barriers [3] Consumer Trust and Market Dynamics - The industry continues to grapple with trust issues, particularly following past incidents related to product safety, which have led to consumer skepticism about quality [3] - The core customer base is shifting, with younger consumers gravitating towards more affordable health products, while high-end customers are increasingly attracted to competing brands [3] Strategic Challenges - Yan's Nest's strategies, such as cost reduction through smart factories and expanding into county markets, are unlikely to reverse the profit decline in the short term [3] - Without significant breakthroughs in research and development or product innovation by 2025, the company's leading position in the market may be at risk [3]

文 | 新浪财经 闫妍 两天前，万科创始人王石官宣代言燕窝品牌燕之屋。据燕之屋品牌旗舰店显示，王石同款燕窝礼 盒 3168 元一盒，每盒 6 碗，算下来一碗燕窝售价为 528 元。 截至今天凌晨，其淘宝官方旗舰店已售出30盒。燕之窝客服表示，这款售价高是因为用料更多， 但拒绝回答功效等提问。 燕之屋被称作"燕窝第一股"。根据其近日披露的2024年财报显示，实现营收20.5亿元，同比增长 4.37%，年内利润为1.6亿元，同比下滑24.18%。对比以往业绩来看，2024年公司净利润出现了5 年来的首次下滑。 这也意味着，燕之屋经营业绩开始拐头向下，正面临着严峻的增长挑战。在此背景下，瞄准男性 消费市场并重金邀请王石代言，这一策略能否成为燕之屋的"救命稻草"？ 售价超3000元/盒 客服拒谈功效 近日，万科创始人王石官宣代言燕之屋品牌燕窝，并在微博发文晒出品牌广告写道："全球首款男 人的燕窝——总裁碗燕，助力新高度，成就每一个挑战。" 随即，燕之屋在官网上也挂上了王石为品牌代言人的信息和广告。而据该公司官方旗舰店，王石 代言的燕之屋碗燕总裁款（6碗装），售价为3168元，每碗（158g）的价格为528元。而据公开 ...