上图 钦州自动化集装箱码头堆场。本报记者 臧 潇摄 左图 钦州自动化集装箱码头工作人员正在远程操控龙门吊。本报记者 臧 潇摄 清晨，薄雾未散，平陆运河青年枢纽的闸顶轨道上，A型门式启闭机早已就位，准备开展检修阀门的精准吊 运；午后，钦州自动化集装箱码头阳光正好，岸桥有条不紊地从靠泊的货船上快速转运榴莲；傍晚，东兴口 岸车流不息，电子产品被整齐码放进货车车厢，一箱箱"中国制造"通过口岸奔赴东盟。 转运效能持续提升 "青年枢纽船闸闸室内供船舶停泊的水域长度达300米，宽度34米。运行时上下游最大水位落差10.32米，可通 航载货量超5000吨的大型船舶。"平陆运河集团广西平陆运河建设有限公司副总经理王显张说，运河开通后将 打造广西及西南地区通往东盟运距最短、最经济、最便捷的通道。 运河建设也装上了"智慧大脑"。建设调度指挥中心内，电子屏幕数据实时跳动，不断更新着运河的施工数 据：大体积混凝土的温控曲线、闸室浇筑的内外温差变化、构件的浇筑记录与质量核验信息，全都清晰呈 现、一目了然。 "这是全国首个全生命周期数字孪生智慧运河，不仅能实时掌握现场施工进度，还能分析进度偏差。"王显张 说，针对平陆运河里程长、范围广、施 ...

这是新消费智库第 2 7 3 4 期文章 新消费导读 石 斛 ， 这 株 被 记 录 在 千 年 药 典 里 的 " 仙 草 " ， 正 在 经 历 一 场 尴 尬 的 错 位。一边，是热闹的产业新闻：政策放开后，市场规模冲向 400 亿 ， 地 方投入动辄上亿，科研大棚里的 AI 在精准调控温度。 另一边，是年轻人真实的困惑：知道它是个好东西，但妈妈炖的那些黑乎 乎的汤，自己根本没时间弄；网上搜一下，从九块九到几千块，长得都差 不多，完全不知道该怎么选。 ——大健康食品系列观察第三篇 作者 ：会写字的机器猫 来源：新消费智库 所以，新消费智库认为 这是一个典型的 " 有品类，无品牌 " 的市场。而今天 打破这种现实 的关键，不在于把古老的故事讲得更好，而在于 完成一场彻底的 " 故事再讲述 " 和 " 重 做 " ： 把农业品变成消费品，把药材变成食品 ， 把老一辈的滋补逻辑，翻译成年轻人能懂、也 愿意参与的生活方式。 当千年 "老字号"撞上Z世代：困在中间的尴尬 要解开石斛 与中式滋补 的困局， 首先要做的是用户需求的洞察。你需要 先看清今天是谁在养生，以及他们如何养生。 养生 生力军 ， 其实 早已不是 ...

Core Viewpoint - The fresh stewed bird's nest market in China is experiencing significant growth, driven by rising health awareness and changing consumer preferences towards preventive health measures, with the market expected to reach 30.7 billion yuan in 2024, a year-on-year increase of 25.8% [1][9]. Overview - Fresh stewed bird's nest is made from bird's nest as the main ingredient, processed without excessive additives, and requires refrigeration due to its short shelf life. It eliminates the complex preparation steps associated with dried bird's nest, catering to the fast-paced urban lifestyle [2][5]. Market Policy - Recent policies in China emphasize food safety, imposing strict requirements on the production, processing, and distribution of fresh stewed bird's nest, which encourages companies to enhance quality control and management [6][7]. Industry Chain - The industry chain includes upstream suppliers of bird's nest and auxiliary materials, midstream production and distribution, and downstream sales channels such as high-end retail, health stores, and e-commerce. The consumer base has expanded to younger demographics, with online sales channels growing from 35.3% in 2018 to 57.8% in 2024 [7][8]. Competitive Landscape - The market is characterized by high concentration, with leading brands like Xiaoxian Stewed and Yanzhiyu dominating the market, holding over 60% market share in 2024. Xiaoxian Stewed focuses on subscription models and efficient cold chain logistics, while Yanzhiyu leverages its extensive offline presence [10][11]. Development Trends - The fresh stewed bird's nest market is expected to see the emergence of functional composite products and personalized services tailored to different consumer needs. Companies will likely increase R&D investments to enhance preservation techniques and collaborate with research institutions to validate product efficacy [11][12].

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The edible bird's nest industry is characterized by a diverse consumption scenario, continuous product innovation, standardized and intelligent production processes, and stricter regulations. The market is expected to grow from CNY 242.22 billion in 2020 to CNY 421.24 billion by 2024, with a compound annual growth rate (CAGR) of 14.6% [5][8] - The demand for bird's nest products is shifting towards younger consumers, particularly women aged 18-40, who now represent approximately 80% of the market. This demographic shift is driving the transition of bird's nest from a traditional gift item to a daily health product [9][11] - The industry is moving towards high-quality development, with trends including diversified consumption scenarios, innovative product forms, standardized production, and integrated supply chains [18][19] Market Background - The bird's nest industry involves a complete supply chain from raw material sourcing to processing, branding, and end consumption, primarily sourced from Southeast Asia, with Indonesia being the largest supplier [6] - The market has evolved from chaos to regulation, particularly after the "blood nest" incident in 2011, leading to the establishment of the CAIQ traceability system [7] Market Status - The market size is projected to grow from CNY 461.24 billion in 2025 to CNY 651.28 billion by 2029, with a CAGR of approximately 8.9% [9] - The supply side is highly concentrated, with 84.3% of registered bird's nest production companies in China coming from Malaysia and Indonesia [10] - The demand side shows a significant trend towards younger consumers and a blend of online and offline sales channels, with online sales accounting for about 45% of the market [11] Market Competition - The competitive landscape is characterized by a concentration of leading brands such as Yanzhiyu, Xiaoxiandun, and Zhengdian Bird's Nest, which dominate the market through strong supply chains and brand marketing [13] - The evaluation dimensions for companies in the industry include supply chain integration, brand strength, and product innovation capabilities [12] - The report highlights ten recommended brands, emphasizing their unique strengths and market positions [14][15] Development Trends - The industry is witnessing a shift towards high-frequency self-use scenarios, with products evolving into convenient forms such as ready-to-eat bird's nest and bird's nest porridge [18] - The implementation of stricter regulations and the CAIQ traceability system is pushing companies towards standardized production [18] - Successful companies are those that achieve quality traceability, product innovation, and multi-channel distribution [19]

Overview - The aging population in China is driving the rapid rise of the "silver economy," with a strong demand for easy-to-swallow, low-sugar ready-to-eat health products among the elderly, creating a stable consumer group [1] - The health awareness of the general public is increasing, leading to a shift in health maintenance from being exclusive to the elderly to being integrated into the daily lives of younger generations, who are adopting a "light nourishment" concept [1][11] - The ready-to-eat health product market in China is projected to reach a market size of 217.1 billion yuan in 2024, with a year-on-year growth of 10.5% [1][11] Market Characteristics - Common ready-to-eat health products include ready-to-eat donkey-hide gelatin, fresh stewed bird's nest, ready-to-eat ginseng, and others, each targeting different consumer demographics [3][4] - The consumer base for these products has expanded beyond the elderly to include young professionals and health-conscious individuals [7] Development History - Prior to 2000, the market primarily consisted of traditional health ingredients, with the introduction of initial ready-to-eat products occurring in response to consumer demand for convenience [3] - The concept of ready-to-eat health products has evolved significantly since 2016, expanding to include a variety of products that emphasize freshness and natural ingredients [3][4] Market Policies - Recent policies in China emphasize food safety and quality control, requiring strict compliance from ready-to-eat health product manufacturers, thereby promoting industry standardization and high-quality development [6][7] Industry Chain - The industry chain includes suppliers of raw materials, production, and packaging, with a growing focus on meeting the needs of younger consumers and adapting marketing strategies accordingly [7][9] Sales Channels - The online sales channel for ready-to-eat health products is expected to account for 52.8% of the market by 2024, surpassing traditional offline channels [9][10] Competitive Landscape - The market exhibits a varied competitive landscape, with certain segments like ready-to-eat donkey-hide gelatin and fresh stewed bird's nest showing oligopolistic characteristics, while other segments remain fragmented with opportunities for smaller brands [12][13] Future Trends - The industry is expected to continue evolving towards snack-like, convenient forms, with an emphasis on innovative combinations of ingredients to meet specific health needs [14]

Core Insights - Health consumption is evolving from an optional demand to a basic necessity in daily life, driven by proactive health investment rather than reactive measures to illness [1] - The aging population and increased health risk awareness among younger generations are key factors influencing this shift [1] - E-commerce platforms, particularly JD Health, are becoming the primary channels for health product distribution, reflecting changes in consumer behavior and preferences [1] Trend 1: Reshaping Dietary Structure - Health products are transitioning from being age-specific to essential for all age groups, emphasizing daily necessity over reactive supplementation [2] - The "Healthy China 2030" strategy is driving a wave of health consumption focused on nutrition, with a significant portion of health product buyers being young parents [3] Trend 2: Rational Consumption and Trust - Consumers are increasingly focused on product ingredients and efficacy, seeking targeted solutions for sub-health issues like obesity and sleep disorders [6] - The sales of sleep aid products have surged, particularly among younger consumers, indicating a shift towards evidence-based health solutions [7] Trend 3: Home Health Management - The demand for professional medical devices and home care services is rising, driven by an aging population and chronic disease management needs [8] - JD Health reports significant growth in home health monitoring devices, reflecting the increasing importance of user-friendly and effective health management tools [9] Trend 4: Emotional and Experiential Health Needs - There is a growing trend for health products to not only provide health benefits but also enhance sensory experiences and emotional well-being [12] - The market for health-related products is diversifying, with an increase in female consumers in traditionally male-dominated categories, indicating a shift in societal perceptions of health and wellness [14]

Investment Rating - The report does not explicitly state an investment rating for the ready-to-eat tonics industry Core Insights - The ready-to-eat tonics market in China has evolved significantly, transitioning from traditional supplements to modern, convenient products that cater to the health-conscious younger generation [12][16] - The market is experiencing rapid growth, with ready-to-eat tonics projected to capture a significant share of the traditional tonic market by 2024, indicating a fundamental shift in consumer habits [16] - Six main categories dominate the ready-to-eat tonics market, including instant Ejiao, fresh stewed bird's nest, instant ginseng, instant sea cucumber, instant flower glue, and goji berry extract, each with distinct market shares [19][21] Summary by Sections 1. Definition and Classification of Ready-to-Eat Tonics - Ready-to-eat tonics are defined as products based on traditional Chinese medicine and nutritional principles, made from beneficial ingredients that can be consumed directly or with minimal preparation [8] - The core features of these products include health benefits, convenience, and a trend towards snackification [8] 2. Development of the Ready-to-Eat Tonics Market in China - The market has evolved through several phases, from traditional supplements to the current focus on convenience and health, driven by changing consumer preferences and lifestyle [12][9] 3. Market Growth and Structure - The ready-to-eat tonics segment has seen substantial growth, with its market size projected to reach significant figures by 2024, indicating a shift towards convenience and modern consumption patterns [14][16] - The ready-to-eat tonics market is expected to account for over 50% of the traditional tonic market by 2024, highlighting a major transformation in consumer behavior [16] 4. Dominant Categories in the Market - The six leading categories in the ready-to-eat tonics market include: - Instant Ejiao (25%) - Fresh stewed bird's nest (20%) - Instant ginseng (12%) - Instant sea cucumber (8%) - Instant flower glue (7%) - Goji berry extract (5%) [19][21] 5. Fresh Stewed Bird's Nest Market Dynamics - The fresh stewed bird's nest market has emerged as a significant segment, with rapid growth driven by innovative product forms and effective marketing strategies [26][25] 6. Instant Ejiao Market Trends - The instant Ejiao market has transitioned from a gift-oriented product to a fast-moving consumer good, with instant Ejiao cakes becoming the dominant product [30][32] 7. Instant Ginseng Market Insights - The instant ginseng market is experiencing the fastest growth, appealing to younger consumers seeking energy and vitality [33][35] 8. Industry Chain Analysis - The industry chain consists of upstream raw material supply, midstream processing and branding, and downstream sales channels, with innovation in the midstream being crucial for market success [38][40] 9. Future Opportunities and Challenges - The "silver economy" presents a significant opportunity for growth, with products tailored for older consumers expected to gain traction [57] - Challenges include raw material supply constraints and increasing competition leading to market saturation [62][63]

Core Insights - The visit by representatives from the Guangdong Province Bird's Nest Industry Association and other regional enterprises to Xiaoxiansen (Shanghai) highlights the growing interest in the bird's nest industry and its potential for innovation and collaboration [1][4] Group 1: Company Overview - Xiaoxiansen focuses on fresh bird's nest products and has established a successful model with nine direct stores in the same city [5] - The company integrates research and development, production, and sales, adhering to the principle of providing affordable health supplements [5] - Xiaoxiansen actively participates in industry standard formulation, contributing to the release of the "Edible Bird's Nest Group Standard" to promote industry regulation and high-quality development [5] Group 2: Industry Development - The visiting delegation explored the new "Exploration Journey" bird's nest experience center, showcasing the integration of art, technology, and culture in the industry [3] - Discussions among industry representatives emphasized the need for innovation in product development and collaborative growth across the supply chain to enhance the traditional Chinese health supplement sector [3] - The consensus among participants was that high-quality industry development must be rooted in quality and driven by innovation, fostering a symbiotic industrial ecosystem [3]

Investment Rating - The report indicates a positive investment outlook for the bird's nest industry, highlighting its growth potential and market expansion opportunities. Core Insights - The bird's nest industry is transitioning from a luxury product to a more accessible daily health supplement, driven by diverse consumer scenarios and innovative product forms. The market is expected to grow significantly due to structural expansion of consumer demographics and product innovation. Industry Overview - Bird's nest, made from the saliva of the swiftlet, is a high-end health supplement primarily produced in Indonesia and consumed in China, which accounts for over 80% of global consumption. The nutritional benefits include immune enhancement and metabolism promotion [4][5]. - The market size of China's bird's nest industry is projected to grow from 242.22 billion RMB in 2020 to 421.24 billion RMB by 2024, with a compound annual growth rate (CAGR) of 14.6% [36][37]. Industry Characteristics - **Diverse Consumption Scenarios and Product Innovation**: The consumption of bird's nest has expanded beyond traditional gifts and high-end supplements to include daily health, beauty, and maternal care. Product forms are evolving towards convenience, such as ready-to-eat and fresh-cooked options [15][16]. - **Standardized and Intelligent Production**: The industry is moving towards standardized production processes, with stricter regulations enhancing product quality control. Leading companies are adopting automated production lines to improve efficiency [17]. - **Integrated Industry Chain and Channel Fusion**: The industry is experiencing a shift from fragmented operations to integrated supply chains, with a focus on brand building and channel expansion. Online and offline sales channels are increasingly merging [18]. Market Development History - The bird's nest market in China began in the 1990s, facing challenges due to a lack of regulation and quality control. The "blood nest" incident in 2011 led to a comprehensive import ban, prompting the establishment of a traceability system and a new regulatory framework [19][22]. - From 2014 onwards, the market entered a rapid growth phase, with the introduction of ready-to-eat products and the rise of e-commerce platforms, significantly broadening the consumer base [20][23]. Industry Chain Analysis - **Upstream**: The supply of bird's nest is heavily reliant on imports from Malaysia and Indonesia, with a focus on standardization and quality control. As of 2024, 127 overseas bird's nest production enterprises are registered with China's customs [24][27]. - **Midstream**: Companies are shifting from traditional pure bird's nest products to high-value "bird's nest+" products, such as bird's nest porridge and beverages, to drive growth [25][31]. - **Downstream**: The consumer market is characterized by increased traceability awareness and diverse sales channels, with online sales accounting for approximately 45% and offline sales 55% [26][35]. Competitive Landscape - The bird's nest industry is marked by increasing brand concentration and intensified competition. Leading brands like Yan Zhi Wu and Xiao Xian Dun dominate the market, while smaller brands focus on e-commerce and niche marketing [44][45]. - The competitive dynamics are shaped by the scarcity of imported raw materials and the high stability requirements of the supply chain, creating significant barriers to entry for new players [45][46]. Future Outlook - The industry is expected to continue its trend towards high-end concentration and channel diversification, with leading brands enhancing their supply chain control and marketing strategies to maintain competitive advantages [46].

Summary of Yanzhiwu's Conference Call Company Overview - **Company**: Yanzhiwu - **Industry**: Health and Wellness, specializing in bird's nest products Key Financial Highlights - **Revenue**: 1.01 billion CNY in H1 2025, a slight decrease from 1.06 billion CNY in H1 2024 [2][4] - **Net Profit**: 80 million CNY, a 33.3% increase year-on-year [2][4] - **Net Profit Margin**: Increased to 7.6% from 5.7% [2][4] - **Cash Flow**: Cash balance of 518 million CNY with a net operating cash inflow of 236 million CNY [4] - **R&D Investment**: Over 1% of revenue, with 206 valid patents including 29 invention patents [2][4] Sales Performance - **Online Sales**: 62.4% of total sales, with a gross margin of 47.9%, up 3.9 percentage points [2][4] - **Offline Sales**: 37.6% of total sales, with a gross margin of 58.7%, up 3.2 percentage points [2][4] - **Product Sales**: - Bowl bird's nest: 260 million CNY - Freshly stewed bird's nest: 270 million CNY - Bottled bird's nest: 270 million CNY - Dried bird's nest: 100 million CNY [2][4] Strategic Initiatives - **International Expansion**: Opened specialty stores in New York and Singapore [5][6] - **Domestic Market Strategy**: Upgraded channel strategy focusing on top 100 counties and lower-tier markets, with 111 self-operated stores and 601 dealer stores [2][6] - **Product Matrix Optimization**: Launched "Daily Dinner" and enhanced self-service dining experiences [13] - **AI Utilization**: Implemented AI technology to improve consumer reach and operational efficiency [8][10] Marketing and Brand Positioning - **Brand Promotion**: Collaborated with high-end hotels and popular IPs to enhance brand recognition [3][6] - **Consumer Engagement**: Focused on live streaming and short video content to connect with younger consumers [11][12] Challenges and Responses - **Market Challenges**: Faced a decline in both online and offline sales due to changing consumer preferences [7][12] - **Operational Adjustments**: Adopted refined operational strategies and optimized advertising spending to maintain market share [7][10] Future Outlook - **Profit Margin Goals**: Aiming to maintain a net profit margin between 10% and 15% [14] - **Dividend Policy**: Plans to maintain a dividend payout ratio of 30% to 50% [19] - **Cost Management**: Anticipates a decrease in overall expenses compared to 2024 [17] Additional Insights - **Customer Retention**: Maintained a customer repurchase rate of around 30% through effective membership and private domain operations [15] - **Core Brand Value**: Emphasizes "love" as the core value, focusing on high-quality bird's nest products [16]