聚焦全龄友好，推出"猪猪侠遇见白龙马"亲子嘉年华、糖业博物馆开馆、动漫音乐节、张大千书画展、国潮非遗市集、新春庙会、"云顶往事"剧本杀、徒 步打卡挑战等特色活动，覆盖不同年龄群体消费休闲需求。 市县两级联动发放甜城消费券440万元，整合金融消费资金40万元、购机补贴3000万元，覆盖住宿、餐饮、零售等重点领域商户542家，确保福利精准投 放、直抵需求。 新春佳节年味浓，甜城消费人气旺。 2月23日晚，记者从内江市商务局获悉，我市紧扣国省"乐购新春"工作要求，统筹推进系列促消费活动，节日市场活力持续迸发。假期期间，全市累计举 办重点促消费活动超70场次，重点商贸流通企业实现销售额7.6亿元，同比增长8.3%，带动整体消费超45亿元。 多元活动聚势，全领域激活消费动能 新质场景焕新，新地标引爆消费热潮 内江深化与自贡灯会客源互送，联合72家景区、酒店、餐饮商户开展"票根相伴·畅游内江"专项活动，开设内自专线大巴，推动"过境游"向"过夜游"转化。 春节假期，全市重点酒店平均入住率超88%，雅高瑞享酒店、内江国际酒店营业额同比增长10%以上。 同步推出"成渝银发·悠享内江环线之旅"、"甜城好物节·把内江带回家"、"内 ...

Core Viewpoint - The upcoming Spring Festival is expected to significantly boost consumption in sectors like liquor and food, with companies actively preparing for this peak period by diversifying their strategies [1][2]. Group 1: Market Trends and Predictions - The total cross-regional population flow during the Spring Festival is projected to reach 9.5 billion, marking a historical high, which is anticipated to resonate with the consumption market [1]. - The Ministry of Commerce and nine other organizations have issued a notice on the "2026 'Happy New Year' Special Activity Plan," injecting policy support into the consumption sector [1]. - The overall market size for New Year goods during the 2026 Spring Festival is expected to reach 1.38 trillion yuan, reflecting a year-on-year growth of 17.5% [1]. Group 2: Company Strategies and Innovations - Companies in the consumption sector are leveraging their strengths to tap into festive consumption scenarios, with a focus on the traditional peak season for liquor sales during the Spring Festival [2]. - Some liquor companies are utilizing "cultural empowerment" by binding zodiac IPs to explore consumer potential, such as Guizhou Moutai's launch of zodiac-themed products aimed at the high-end gifting and collectible market [2]. - In the restaurant sector, companies like Tongqinglou are adapting to the trend of "kitchen burden reduction" by offering home delivery services for New Year's Eve dinners [2]. Group 3: Product Development and Market Positioning - In the snack and nut category, companies like Three Squirrels are launching various nut gift boxes across all channels, focusing on high quality and value with unique packaging to meet the demands of high-value consumers [3]. - The trend among consumer companies this year shows a shift from "price competition" to "value competition," emphasizing product quality and emotional value [3]. - The Spring Festival economy serves not only as a short-term performance booster but also as a test for consumer companies to optimize product structures and understand consumption trends [3].