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三七互娱朱怀敏:从“技术赋能”到“文化破圈”:AI重塑游戏新质生产力生态
Xin Lang Cai Jing· 2025-12-23 12:14
Core Viewpoint - The gaming industry is leveraging artificial intelligence (AI) to enhance operational efficiency, innovate cultural dissemination, and enable cross-industry collaboration, with a focus on creating a new ecosystem of productivity through technology [1][10]. Group 1: AI in Game Development and Operations - AI has permeated the gaming industry, enhancing the entire process from project initiation to operation, driving a revolution in production efficiency [4][14]. - The company has developed a proprietary AI model, "Xiao Qi Model," which serves as the foundation for AI capabilities across various business applications, significantly improving the industrialization level of game development and operations [4][14]. - AI customer service has been implemented across all games, achieving over 80% accuracy in responses and saving approximately 30 personnel [5][14]. Group 2: Cultural Innovation and Dissemination - The company integrates intangible cultural heritage projects into games, utilizing digital and AI technologies to enhance cultural content and reach younger audiences [6][15]. - A virtual ambassador, "Cong Mei," has been created to promote local culture through AI-generated promotional materials, bridging the gap between gaming and cultural tourism [6][15]. - The combination of online gaming experiences and offline activities fosters a richer cultural exchange, enhancing both gaming content and tourism development [6][15]. Group 3: AI Applications Beyond Gaming - The company has developed an AI copyright protection system named "Ling Cha Cha," which utilizes AI algorithms and big data to monitor and respond to copyright issues effectively [7][16]. - An intelligent assistant for the city of Guangzhou has been created, providing real-time responses to citizen inquiries and enhancing the city's digital transformation [8][17]. - The company aims to collaborate with various government entities to further showcase the benefits of AI technology in urban development [9][18]. Group 4: Future Outlook - Embracing the AI wave is seen as essential for the future of the gaming industry, with a focus on technological empowerment and innovative growth to create a more imaginative digital gaming ecosystem [10][19].
科技点亮十五运会 智能技术赛后将加速商用
Group 1: Technological Innovations at the Event - The 15th National Games showcased over 130 high-tech products focusing on artificial intelligence and new-generation information technology to enhance event operations and spectator experience [5][11] - The event featured the first-ever collection of the Olympic flame from combustible ice at a depth of 1522 meters in the South China Sea, marking a historic achievement in sports [6][9] - A humanoid robot named "Kua Fu" participated in the torch relay, utilizing a 5G-A network for real-time interaction, demonstrating advancements in robotics and communication technology [7][10] Group 2: Autonomous Vehicles and Robotics - Over 300 autonomous vehicles were deployed in Guangzhou for the event, operating on five bus routes and 11 support lines, showcasing the city's commitment to smart transportation [11][13] - AI-powered patrol robots were utilized for security and order maintenance during the event, with seven units deployed for practical testing and demonstration [11][13] - The event served as a testing ground for various intelligent technologies, including autonomous driving and security robots, with plans for post-event applications in urban transportation and public safety [13] Group 3: Enhanced Spectator Experience - The "Event Freedom Perspective System" provided multi-angle video capture of various sports, enhancing viewer engagement and aiding athletes in performance analysis [12] - An AI-powered assistant was developed to provide real-time information about the event schedule and venues, improving visitor experience [12] - A cultural AR digital RMB wallet was introduced, allowing cashless payments and interactive experiences with event mascots, integrating technology with cultural elements [12]