Core Viewpoint - The gaming industry is leveraging artificial intelligence (AI) to enhance operational efficiency, innovate cultural dissemination, and enable cross-industry collaboration, with a focus on creating a new ecosystem of productivity through technology [1][10]. Group 1: AI in Game Development and Operations - AI has permeated the gaming industry, enhancing the entire process from project initiation to operation, driving a revolution in production efficiency [4][14]. - The company has developed a proprietary AI model, "Xiao Qi Model," which serves as the foundation for AI capabilities across various business applications, significantly improving the industrialization level of game development and operations [4][14]. - AI customer service has been implemented across all games, achieving over 80% accuracy in responses and saving approximately 30 personnel [5][14]. Group 2: Cultural Innovation and Dissemination - The company integrates intangible cultural heritage projects into games, utilizing digital and AI technologies to enhance cultural content and reach younger audiences [6][15]. - A virtual ambassador, "Cong Mei," has been created to promote local culture through AI-generated promotional materials, bridging the gap between gaming and cultural tourism [6][15]. - The combination of online gaming experiences and offline activities fosters a richer cultural exchange, enhancing both gaming content and tourism development [6][15]. Group 3: AI Applications Beyond Gaming - The company has developed an AI copyright protection system named "Ling Cha Cha," which utilizes AI algorithms and big data to monitor and respond to copyright issues effectively [7][16]. - An intelligent assistant for the city of Guangzhou has been created, providing real-time responses to citizen inquiries and enhancing the city's digital transformation [8][17]. - The company aims to collaborate with various government entities to further showcase the benefits of AI technology in urban development [9][18]. Group 4: Future Outlook - Embracing the AI wave is seen as essential for the future of the gaming industry, with a focus on technological empowerment and innovative growth to create a more imaginative digital gaming ecosystem [10][19].

Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair showcased over 1000 enterprises, promoting resource collaboration and high-quality development in the cultural and tourism sectors, with 37 Interactive Entertainment being a notable participant [1][10]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair was held in Pazhou, organized by the Guangzhou Municipal Government, highlighting cultural and tourism innovations from the Guangdong-Hong Kong-Macao Greater Bay Area and nationwide [1]. - 37 Interactive Entertainment was invited to showcase its "Cultural + Technology" integration and was recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" [1][10]. Group 2: Strategic Partnerships - 37 Interactive Entertainment signed a strategic cooperation agreement with Guangzhou Cultural Group to enhance cultural IP co-creation and resource integration, aiming to drive industry development [3]. Group 3: Innovations and Achievements - The company presented its "Cultural + Tourism" and new productivity innovations, emphasizing a dual showcase of "Cultural Empowerment + Technological Breakthrough" [5]. - Key innovations included a special version of the game "Call Me the Boss" for the National Games, an AI-powered city service platform, and a game based on the "Understanding Guangzhou" cultural IP, promoting public engagement and cultural transformation [5][6]. Group 4: AI and Risk Management - The company introduced its AI model "Xiao Qi" and the "Ling Cha Cha" intelligent risk prevention system, which enhances copyright protection and brand content insights through advanced data analysis [6][8]. - "Ling Cha Cha" focuses on proactive copyright management, improving efficiency in identifying infringement and supporting reputation management for enterprises [8]. Group 5: Recognition and Future Outlook - 37 Interactive Entertainment has been recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" for five consecutive years, reflecting its commitment to quality and innovation in the cultural and technological sectors [10][12]. - The company aims to continue its role as a "city partner," deepening the integration of technology and culture, and contributing to the high-quality development of cultural tourism in the Greater Bay Area [12].

Core Viewpoint - The conference highlighted the theme of "New Technology, New Models, New Business Formats" in the digital entertainment industry, focusing on high-quality development through collaboration and shared platforms [2]. Group 1: AI Technology in Digital Entertainment - The company presented its AI strategy and future direction, emphasizing that creativity in the entertainment industry is shifting from experience-driven to intelligence-enhanced [2]. - The internal AI architecture, centered around the self-developed model "Xiao Qi," integrates over 40 AI capabilities across various business segments, enhancing the entire game development and operation process [2][3]. Group 2: Efficiency Gains from AI - The AI technology has significantly improved content production efficiency, with the ability to generate over 500,000 art materials in a single quarter, achieving an efficiency increase of over 80% [3]. - The AI model also produces over 10,000 audio and video pieces per quarter, and the internal AI assistant has a 100% employee coverage rate, with over 700,000 uses in a single quarter [3]. Group 3: Copyright Protection Solutions - The company has developed a comprehensive copyright protection solution called "Ling Chacha," which utilizes multi-modal recognition technology to identify various forms of copyright infringement [4]. - The system has shown a ninefold increase in detected infringement video leads within three months of use compared to the previous year [4]. Group 4: Industry Collaboration and Future Goals - The company is actively seeking partnerships within the entertainment industry to establish "Ling Chacha" as a comprehensive infrastructure for copyright verification, monitoring, and enforcement [4]. - The goal is to standardize intellectual property protection and brand content insights across the entertainment industry, enhancing content governance efficiency and reducing compliance costs [4].

Core Insights - The 10th China International Copyright Expo was held from October 16 to 18 in Qingdao, Shandong Province, showcasing the importance of copyright in China [1] - 37 Interactive Entertainment introduced its self-developed one-stop rights protection solution "Lingchacha," which has been refined over ten years of practical experience in rights protection [1] Company Developments - "Lingchacha" leverages advanced AI algorithms and big data analysis to provide comprehensive monitoring and rapid response across the entire chain of intellectual property rights and public opinion/crisis management [1] - The internal implementation of "Lingchacha" has significantly reduced manual input, lowering labor and time costs for the company [1] - The system features a dynamic learning architecture that continuously evolves to address emerging challenges in copyright protection [1] - Once the system matures, the company plans to open it to partners, enhancing AI's role in copyright protection [1]