2月24日，2026年广东省高质量发展大会在广州召开。大会期间举行五场平行分会场。在主题为"数字经 济与贸易新业态"的分会场，三七互娱（002555.SZ）副总裁郭平接受了南方财经记者采访。她表 示，"公司将持续加大AI研发投入、深化文化融合创新、拓展海外市场布局，当好广东游戏产业'扛旗 者'，助力广东打造数字经济与贸易新业态融合高地。" 郭平认为，游戏产业作为数字经济的重要组成部分，既是文化传播的"数字载体"、AI落地的"核心场 景"，贸易新业态的"关键形式"，更是广东数字经济高质量发展的重要增长极。 AI技术是三七互娱高质量发展的核心引擎。不同于行业内单一的AI工具应用，三七互娱构建了"内外联 动"的AI生态护城河，让技术真正渗透到研运全链路。对内，三七互娱打造了以自研行业大模型"小七大 模型"为主的全链路AI赋能生态矩阵。2025年，"小七大模型"成为广东省首批通过国家网信办生成式AI 服务备案的游戏垂类大模型，并让企业实现了研运全链路的高渗透，整体AI覆盖率超90%。 比如，在广告投放侧，AI自动投放占比超70%。AI投手在24小时监控、持续优化和稳定性方面均优于人 工投手。在研发侧，美术环节AI渗透 ...

南方财经记者庞成广州报道 春节期间，越来越多的年轻人选择了一种全新的过年方式——在游戏里"赛博过年"。 当玩家沉浸在《叫我大掌柜》解锁全运数字体验，或许并未意识到，游戏已经从单纯的娱乐变成了数字化"年俗载体"。 《叫我大掌柜》是一款全球发行的古风模拟经营游戏，已圈粉海内外亿万玩家。作为扎根广州的数字文化企业，三七互娱以这 款游戏为载体，将北宋国风底蕴与广府烟火气深度交融，打造出"数字新广货"，让广府文化借数字载体走出广州、走向世界。 深入分析这家公司，不难发现，三七互娱正在从"买量战"转向"技术战"，通过前瞻布局AI技术挖出了一条很深的护城河。当一 些游戏公司仍把AI当"美工"时，三七互娱已构建起覆盖AI全产业链的战略布局，提前锁定AI原生游戏的基础设施，将战场拉到 技术的深水区，用技术专利和数据闭环构建以AI为核心竞争力的全新生态体系。 据介绍，三七互娱积极布局AI领域，一方面围绕自主研发的行业大模型"小七大模型"，构建了40余种AI能力，打造了"小七"智 能体平台；另一方面持续布局硬科技赛道，构建了"算力基础设施—大模型算法—AI应用"的完整产业链。 得益于像三七互娱一样的数字文化企业，一批"数字新广货" ...

Core Viewpoint - The article highlights the strong performance of 37 Interactive Entertainment, driven by its strategic investments in AI and technology, positioning it as a leader in the gaming industry and beyond [1][2]. Group 1: AI and Gaming Sector - The rise of AI applications has made gaming one of the most mature fields for AI technology deployment, attracting significant investor interest and accelerating market trends [1]. - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which has been widely applied across various business functions, enhancing its operational capabilities [1]. Group 2: Investment Strategy and Value Creation - 37 Interactive Entertainment has constructed a value logic that transcends traditional gaming companies through strategic technology investments, marking a critical moment for value realization [2]. - The company has invested in several promising firms, including Zhipu, Lijing Innovation, and Qiangnao Technology, which are gaining market attention and aligning with trends in AI, fruit supply chains, and brain-computer interfaces [2][6]. Group 3: Systematic Investment Approach - The company’s investment strategy is comprehensive, covering the entire value chain from foundational computing power to upper-level applications, which strengthens its market position [6]. - 37 Interactive Entertainment's investments span various sectors, including AI, quantum computing, and biomanufacturing, positioning it for future growth and innovation [6][7]. Group 4: Ecosystem Empowerment and Business Synergy - The company actively explores ecosystem empowerment, enhancing the development of its industrial ecosystem while reinforcing its business synergies [9][10]. - The investment in Qiangnao Technology exemplifies its strategy, as this company is a leading player in the brain-computer interface sector, promising significant collaborative opportunities [11][12]. Group 5: Long-term Growth and Value Reassessment - The strong performance of 37 Interactive Entertainment is not merely a short-term phenomenon but reflects the maturation of its investment ecosystem, leading to new growth paradigms and value reassessment [14]. - The company’s extensive user base and rich content offerings provide a fertile ground for innovative product development and market testing, fostering a robust partnership with its investments [14].

Core Viewpoint - The article highlights the strong performance of 37 Interactive Entertainment, driven by its strategic investments in AI and technology, positioning it as a leader in the gaming industry and beyond [1][2]. Group 1: AI and Gaming Sector - The rise of AI applications has made gaming one of the most mature fields for AI technology deployment, attracting significant investor interest and accelerating market trends [1]. - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which has been widely applied across various business functions, enhancing its operational capabilities [1]. Group 2: Investment Strategy and Value Creation - 37 Interactive Entertainment has constructed a value logic that transcends traditional gaming companies through strategic technology investments, marking a critical moment for value realization [2]. - The company has invested in several promising firms, including Zhipu, Lijing Innovation, and Qiangnao Technology, which are gaining market attention and aligning with trends in AI, fruit supply chains, and brain-computer interfaces [2][6]. Group 3: Systematic Investment Approach - The company has a broad investment portfolio that spans from foundational computing power to upper-level applications, creating a comprehensive industry chain [6]. - Its investments cover various sectors, including AI, semiconductors, and quantum computing, establishing a robust infrastructure for future growth [6][7]. Group 4: Ecosystem Empowerment and Business Synergy - 37 Interactive Entertainment's investment narrative emphasizes not only precise positioning in core technology sectors but also the exploration of ecosystem empowerment to drive industry development [9]. - The investment in Qiangnao Technology exemplifies the company's strategy, aiming to leverage brain-computer interface technology in entertainment and education, fostering significant business synergies [11][13]. Group 5: Long-term Growth and Value Reassessment - The strong performance of 37 Interactive Entertainment is not merely a short-term phenomenon but reflects the maturation of its investment ecosystem, leading to new growth paradigms and value reassessment opportunities [14]. - The company's extensive user base and rich content will provide practical scenarios for testing and developing innovative products and services, reinforcing its position in the evolving landscape of the entertainment industry [14].

Core Viewpoint - The article highlights the strong performance of 37 Interactive Entertainment, driven by its strategic investments in AI and technology, particularly in the gaming sector, which is seen as a mature application for AI technology [1][8]. Group 1: Investment Strategy - 37 Interactive Entertainment has made early investments in the GEO sector, positioning itself advantageously in a rapidly growing market and capitalizing on the transformative potential of AI in search and marketing [2][9]. - The company has a broad investment portfolio that spans various sectors, including computing power, hardware, and applications, creating a comprehensive value chain from foundational infrastructure to AI applications [6][7]. - Recent investments include companies like Zhiyun Technology, Lijing Innovation, and Qiangna Technology, which are gaining market attention and aligning with trends in AI, fruit supply chains, and brain-computer interfaces [1][6]. Group 2: Value Creation - The investment strategy of 37 Interactive Entertainment is characterized by systematic placements across multiple high-quality enterprises, which enhances its ability to realize value continuously [4][7]. - The company’s investments align with national strategic directions, contributing to technological innovation and industrial upgrades, thereby reinforcing its role in sustainable development [7][9]. - The collaboration with Qiangna Technology, a leading brain-computer interface company, exemplifies the dual business synergy that can emerge from such investments, potentially revolutionizing human-computer interaction [11][13]. Group 3: Market Performance - 37 Interactive Entertainment's stock has shown strong performance, reaching a two-year high, reflecting the market's positive reception of its strategic investments [5][8]. - The company is expected to continue benefiting from its extensive investment ecosystem, which is poised to release significant value as more of its portfolio companies mature and achieve breakthroughs [7][14].

Core Viewpoint - The gaming industry is leveraging artificial intelligence (AI) to enhance operational efficiency, innovate cultural dissemination, and enable cross-industry collaboration, with a focus on creating a new ecosystem of productivity through technology [1][10]. Group 1: AI in Game Development and Operations - AI has permeated the gaming industry, enhancing the entire process from project initiation to operation, driving a revolution in production efficiency [4][14]. - The company has developed a proprietary AI model, "Xiao Qi Model," which serves as the foundation for AI capabilities across various business applications, significantly improving the industrialization level of game development and operations [4][14]. - AI customer service has been implemented across all games, achieving over 80% accuracy in responses and saving approximately 30 personnel [5][14]. Group 2: Cultural Innovation and Dissemination - The company integrates intangible cultural heritage projects into games, utilizing digital and AI technologies to enhance cultural content and reach younger audiences [6][15]. - A virtual ambassador, "Cong Mei," has been created to promote local culture through AI-generated promotional materials, bridging the gap between gaming and cultural tourism [6][15]. - The combination of online gaming experiences and offline activities fosters a richer cultural exchange, enhancing both gaming content and tourism development [6][15]. Group 3: AI Applications Beyond Gaming - The company has developed an AI copyright protection system named "Ling Cha Cha," which utilizes AI algorithms and big data to monitor and respond to copyright issues effectively [7][16]. - An intelligent assistant for the city of Guangzhou has been created, providing real-time responses to citizen inquiries and enhancing the city's digital transformation [8][17]. - The company aims to collaborate with various government entities to further showcase the benefits of AI technology in urban development [9][18]. Group 4: Future Outlook - Embracing the AI wave is seen as essential for the future of the gaming industry, with a focus on technological empowerment and innovative growth to create a more imaginative digital gaming ecosystem [10][19].

Core Viewpoint - The conference highlighted the theme of "New Technology, New Models, New Business Formats" in the digital entertainment industry, focusing on high-quality development through collaboration and shared platforms [2]. Group 1: AI Technology in Digital Entertainment - The company presented its AI strategy and future direction, emphasizing that creativity in the entertainment industry is shifting from experience-driven to intelligence-enhanced [2]. - The internal AI architecture, centered around the self-developed model "Xiao Qi," integrates over 40 AI capabilities across various business segments, enhancing the entire game development and operation process [2][3]. Group 2: Efficiency Gains from AI - The AI technology has significantly improved content production efficiency, with the ability to generate over 500,000 art materials in a single quarter, achieving an efficiency increase of over 80% [3]. - The AI model also produces over 10,000 audio and video pieces per quarter, and the internal AI assistant has a 100% employee coverage rate, with over 700,000 uses in a single quarter [3]. Group 3: Copyright Protection Solutions - The company has developed a comprehensive copyright protection solution called "Ling Chacha," which utilizes multi-modal recognition technology to identify various forms of copyright infringement [4]. - The system has shown a ninefold increase in detected infringement video leads within three months of use compared to the previous year [4]. Group 4: Industry Collaboration and Future Goals - The company is actively seeking partnerships within the entertainment industry to establish "Ling Chacha" as a comprehensive infrastructure for copyright verification, monitoring, and enforcement [4]. - The goal is to standardize intellectual property protection and brand content insights across the entertainment industry, enhancing content governance efficiency and reducing compliance costs [4].

Core Insights - The integration of culture and technology in Guangdong is driving innovative development in the cultural industry, with a projected revenue of over 3 trillion yuan in 2024 [1] - The Guangdong cultural industry has maintained its position as the largest in the country for 23 consecutive years, with new business models generating significant revenue [1][4] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference is set to further enhance the cultural industry's productivity through capital and project connections [1][6] Cultural and Technological Integration - The use of AR and VR technologies in cultural presentations, such as the virtual lion dance and immersive experiences, exemplifies the deep integration of technology in cultural expressions [2][3] - Companies like X-META are successfully creating immersive VR experiences, indicating a growing trend of technology enhancing cultural engagement [2][3] - The cultural industry is witnessing a transformation where technology companies are becoming key players in cultural innovation, leading to a reconfiguration of cultural elements [3][4] Economic Impact and Growth - The cultural new productivity in Guangdong has reached 915 billion yuan, with a growth rate of 10.5%, highlighting the economic significance of the digital creative industry [4][5] - By the third quarter of 2025, Guangdong's cultural enterprises are expected to exceed 2 trillion yuan in revenue, maintaining the highest revenue in the country [4] - Investment in cultural technology has doubled in the past five years, with significant growth in digital exhibition numbers driven by AIGC technology [5][8] Investment and Future Opportunities - The 2025 Greater Bay Area Cultural Investment Conference will serve as a platform for connecting projects with capital, focusing on AI, robotics, and future technologies in cultural applications [7][9] - The conference aims to create a continuous service platform for cultural enterprises, enhancing resource integration and fostering innovation [9] - Notable investment firms are actively seeking opportunities in the cultural sector, particularly those leveraging AIGC and metaverse technologies [9]

Group 1: AI Technology and Innovation - The company has developed an AI architecture centered around its proprietary model "Xiao Qi," which includes over 40 AI capabilities to enhance game development and operations [2] - The "Xiao Qi" model has successfully passed the national regulatory filing for generative AI services, indicating its compliance and readiness for market application [2] - The company is exploring innovative applications of AI in gaming, such as AI-driven game generation and solutions for enhancing user experience [2][5] Group 2: Product Development and Diversification - The company is expanding its product offerings beyond core categories (MMORPG, SLG, card games, simulation) to include more diverse and lighter game types [4] - Several new titles are in development, including "Code MLK" (MMORPG) and "Code XSSLG" (SLG), showcasing a variety of themes from fantasy to historical [4] Group 3: Financial Performance and Shareholder Returns - The company has distributed a total of 6.7 billion CNY in cash dividends over the past three fiscal years, reflecting a commitment to shareholder returns [3][6] - Recent share buybacks have totaled over 700 million CNY, with a 100 million CNY buyback completed in January 2025 [3][6] - The company plans to maintain or increase its dividend payout in the coming years, balancing this with investments in R&D and international expansion [3] Group 4: Strategic Partnerships and Investments - The company has established a robust product supply chain through collaborations with both domestic and international developers, enhancing its product offerings [3] - Investments in AI and related technologies are being pursued, including partnerships with companies like Zhiyuan Huazhang and Yuezhi Anmian to leverage AI capabilities [6] - The company is actively investing in the AI and computing industry chain, focusing on enhancing its competitive edge through strategic investments [6]

Core Insights - Sanqi Interactive Entertainment's self-developed "Xiao Qi Large Model" has officially obtained the qualification for public operation after passing the National Internet Information Office's generative artificial intelligence service filing [1] - This model is one of the first game-specific large models in Guangdong Province to receive such approval [1]