广德桃酥
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一周吸引游客超50万人次!“广德三件套”带火安徽小城
Sou Hu Cai Jing· 2025-12-04 07:14
Core Insights - The city of Guangde in Anhui has gained significant attention online, with over 500,000 passing tourists in the past week, marking a year-on-year increase of over 30% [1][11] - The popularity is largely attributed to the "Guangde Three-piece Set," which includes stews, milk tea, and peach crisps, drawing visitors from various provinces [1][11] Group 1 - The stew restaurants on Yingchun Street are experiencing high demand, with long queues of tourists eager to try the local flavors [3][5] - The food street is bustling with activity, primarily attracting customers from outside the province, indicating a strong interest in local cuisine [5] - The milk tea and peach crisp shops are also thriving, with long lines forming before opening hours, showcasing the popularity of these products [7] Group 2 - The online topic of "Guangde Three-piece Set" reached 1.15 billion views from November 24 to 30, highlighting its viral status [11] - The total number of tourists passing through Guangde reached 573,500 in the past week, reflecting a 33.65% increase compared to the previous year [11]
炖锅奶茶加桃酥 “广德三件套”为何能爆火?
Yang Shi Xin Wen Ke Hu Duan· 2025-12-04 03:25
Core Insights - The city of Guangde, located at the intersection of Anhui, Zhejiang, and Jiangsu provinces, has seen a surge in tourism, attracting over 570,000 visitors in the past week, a year-on-year increase of 33.65% [8][2] - The popularity of Guangde's "three-piece set" consisting of stews, milk tea, and peach crisps has driven this influx of tourists, with many visitors traveling from nearby cities [2][6] Group 1: Tourism Surge - Guangde's food scene, particularly the stew restaurants on Yingchun Street, has become a major attraction, with long queues of visitors eager to experience local flavors [2][4] - The "three-piece set" has gained significant online traction, with the related topic receiving 1.15 billion views on the internet from November 24 to 30 [8] - The majority of tourists are from the Yangtze River Delta region, with a notable presence of vehicles from Huzhou, Suzhou, and Hangzhou [9][11] Group 2: Geographic and Economic Factors - Guangde's strategic location as the geometric center of the Yangtze River Delta facilitates easy access for tourists, with travel times of about two hours by car and one hour by high-speed train [9][11] - The city's offerings align with current tourism trends such as "micro-vacations" and "reverse urbanization," providing a cost-effective alternative to larger cities [11] Group 3: Local Culture and Marketing - The local culture emphasizes the enjoyment of stews, which are integral to celebrations and gatherings, enhancing the appeal of Guangde's culinary offerings [13] - Innovative marketing strategies, including live streaming events, have significantly increased the visibility of Guangde's food scene, with viewership growing from millions to tens of millions [15] Group 4: Visitor Retention Strategies - To convert the temporary surge in visitors into long-term growth, Guangde is implementing strategies such as creating tourist maps that highlight local attractions and dining options [18][20] - The city has opened multiple free parking lots and established a dedicated bus service to facilitate tourist movement between attractions [20][22] - Additional initiatives include offering free admission to key attractions until the end of the year and developing immersive consumer experiences targeted at younger demographics [24][26]
安徽广德传统美食吸引长三角游客 上周过境人次比去年同期增长超三分之一
Yang Guang Wang· 2025-12-04 00:51
Core Insights - Anhui Guangde has successfully developed a unique culinary trio of stewed pot, milk tea, and peach crisp, significantly boosting local tourism and consumption [1] - The total number of tourists passing through Guangde reached 573,500 last week, representing an increase of over 33% compared to the same period last year [1] Group 1: Tourism Growth - The influx of tourists has led to a dramatic increase in business for local restaurants, with some stewed pot establishments reporting a 4-5 times increase in daily customer volume, serving over 600 guests per day [3] - The popularity of the "Guangde Trio" has prompted visitors to purchase large quantities of local delicacies, with one tourist buying 24 cups of milk tea to take home [4] Group 2: Local Initiatives - Guangde city has created a hand-drawn tourist map to enhance visitor experiences, aiming to transition from one-day visits to more immersive tourism [4] - Local government officials are focused on revitalizing the brand and further exploring the cultural significance behind the "trio," with plans to maintain its popularity over time [4]
安徽广德“三件套”出圈,带动跨省消费热
Sou Hu Cai Jing· 2025-12-03 06:14
Core Insights - The popularity of Guande's "three-piece set" (stew pot, milk tea, and peach crisp) has led to a surge in cross-provincial tourism, particularly attracting visitors from the Shanghai, Jiangsu, and Zhejiang regions [3][5] - Local businesses have responded to the influx of tourists by increasing production and extending operating hours, with some stores selling over 7,000 cups of milk tea daily [3][5] - The cultural and culinary richness of Guande, influenced by various regional cultures, has contributed to its reputation as the "hometown of stews" in China [5][6] Group 1 - Guande's geographical location at the intersection of three provinces has made it a central hub for tourism in the Yangtze River Delta [3] - The local government has implemented various initiatives to enhance the tourist experience, including free shuttle buses and waived entrance fees for attractions [5][6] - The recent surge in tourism is seen as a sign of the maturation of consumer behavior, with tourists seeking deeper emotional and cultural experiences rather than mere photo opportunities [6] Group 2 - The local food industry has seen significant growth, with restaurants experiencing unprecedented levels of patronage since the launch of a local stew competition [5] - The collaboration between local businesses and community members, including volunteers providing assistance to tourists, has created a welcoming atmosphere [3][5] - The success of Guande's tourism strategy may serve as a model for other small cities in China looking to enhance their cultural and tourism offerings [5][6]