证券代码：000156 证券简称：华数传媒 公告编号：2025-032 华数传媒控股股份有限公司 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示：本公告所载2025年半年度的财务数据仅为初步核算数据，未经会 计师事务所审计，与半年度报告中披露的最终数据可能存在差异，请投资者注意 投资风险。 一、2025年半年度主要财务数据和指标 华数传媒控股股份有限公司 董事会 注：表内数据为公司合并报表数据（未经审计）。 二、经营业绩和财务状况情况说明 上半年，公司围绕华数集团"基层基础年"总体部署，贯彻落实三年发展行 动计划，按照"布新局、稳效益、优结构、提效能"的发展思路，坚持党建引领， 聚焦主责主业，抓实提质增效，提升管理效能，夯实发展根基。同时，秉持广电 文旅、文化科技融合的发展理念，积极拥抱人工智能、云计算、大数据等新技术， 探索新业态、新场景、新模式，积极培育智慧广电新质生产力，推动上市公司可 持续高质量发展。 报告期内，公司营业收入增长主要系广电5G、数字文旅等业务增长所致，归 属于上市公司股东净利润增长的主要原因为文化改制企业所得税免税政策影响。 ...

Core Viewpoint - Guangxi Broadcasting (600936) is expected to report a net loss attributable to shareholders of the parent company ranging from -380 million to -317 million yuan for the first half of 2025, indicating ongoing financial challenges due to market competition and declining demand for television services [1] Financial Performance - The projected net profit attributable to shareholders of the parent company for the same period last year was -378 million yuan, showing a slight improvement in the expected loss for 2025 [1] - The net profit after deducting non-recurring gains and losses is anticipated to be between -402 million and -335 million yuan, compared to -394 million yuan in the previous year [1] Business Challenges - The company faces intensified market competition and a decrease in demand for large-screen television, leading to a decline in revenue from cable television viewing services [1] - Accounts receivable collection has not met expectations, contributing to the financial strain [1] - New business ventures, such as broadcasting 5G, have yet to achieve scale, further impacting overall performance [1] - The company is experiencing difficulties in reducing operational costs and an increase in credit impairment losses, which are exacerbating the losses [1]

Core Viewpoint - Guangxi Broadcasting's major asset swap and related transaction plan has been approved, marking a shift from broadcasting-related businesses to smart engineering and other sectors, reflecting the broader challenges faced by the broadcasting industry [1][2]. Industry Challenges - The broadcasting industry is experiencing a decline in traditional business due to the rapid development of the internet and mobile platforms, leading to a decrease in cable TV user engagement and numbers [2][4]. - Guangxi Broadcasting's revenue is projected to decline by 3.2% in 2024, with a net profit loss expanding by 26.47%. In Q1 of this year, revenue fell by 5.78%, and losses increased by 13.43% [2][4]. Strategic Shift - Following the asset swap, Guangxi Broadcasting will divest its 100% stake in broadcasting technology and acquire a 51% stake in a transportation group, transitioning to a focus on smart transportation and related sectors [2][3]. - The company anticipates that post-transaction, its 2024 revenue will reach 3.19 billion yuan, an increase of 1.83 billion yuan, and it expects to turn a profit with a net income of 200 million yuan [2]. Competitive Landscape - The broadcasting sector faces limited market growth and insufficient business innovation, struggling to differentiate itself from the three major telecom operators [1][7]. - Despite the challenges, some provincial broadcasting companies are exploring new business avenues, such as AI applications and integrated services, to enhance their competitive edge [7][8]. Future Outlook - The industry is working towards completing the "one province, one network" integration across all provinces, which is seen as a crucial step for business development [1][8]. - Guangxi Broadcasting aims to leverage opportunities from regional infrastructure projects and enhance its integrated business model for sustainable growth [3][9].

Core Viewpoint - Guangxi Broadcasting reported a significant loss of 883 million yuan in net profit for the year, despite achieving a revenue of 1.359 billion yuan, indicating challenges in the traditional broadcasting sector and a need for strategic transformation [1][2]. Group 1: Financial Performance - The company achieved an annual revenue of 1.359 billion yuan but reported a net loss of 883 million yuan [1]. - The financial results reflect the ongoing difficulties faced by the company in adapting to changing market conditions and consumer preferences [2]. Group 2: Technological Innovation and Development - Guangxi Broadcasting is focusing on technological innovation, including the integration of broadcasting with 5G services, to enhance its service offerings and infrastructure [1]. - The company has established a partnership with Alibaba Cloud to create an AI laboratory aimed at developing smart media services [2]. - The completion of the second phase of the 5G core network positions Guangxi as one of the first provinces to establish a broadcasting 5G enterprise network, supporting various application projects [2]. Group 3: Market Trends and Strategic Changes - The shift in consumer behavior towards mobile internet and streaming services is leading to a decline in the traditional cable television market [2]. - Guangxi Broadcasting's major shareholder is planning a significant asset swap that will fundamentally change the company's main business, acquiring at least 51% of the equity in the Traffic Science Group while divesting its broadcasting technology assets [2][3]. - The acquisition of Traffic Science Group, which specializes in intelligent engineering and digital solutions, is expected to enhance Guangxi Broadcasting's market competitiveness and operational resilience [3].