Core Viewpoint - The article highlights the transformation of traditional Chinese brands through new media e-commerce, focusing on the success of Hongtuo Hongyun Technology in revitalizing old brands like Wang Zhihe and Qingfeng Baozi by leveraging platforms like Douyin and Kuaishou [1][4]. Group 1: Company Strategy - Hongtuo Hongyun's founder, Li Jiannan, emphasizes the importance of adapting to the different consumption logic between online and offline channels for traditional brands [1][4]. - The company successfully increased Wang Zhihe's online sales from tens of thousands to over one million yuan per month by promoting sesame sauce instead of its traditional stinky tofu, which faced logistical challenges [2][3]. - The strategy involved reshaping product logic and creating popular single products, as well as developing suitable packaging for e-commerce [4]. Group 2: Market Insights - Li Jiannan identified the potential of new media e-commerce around 2023, leading to the company's relocation to a creative park with favorable conditions for live streaming [4][5]. - The company has served over twenty traditional brands, helping them achieve significant sales growth through tailored e-commerce strategies [4][6]. - The article notes that the local environment in Fengtai, including supportive policies and a growing entrepreneurial ecosystem, has been beneficial for the company's operations [5][6]. Group 3: Future Development - Hongtuo Hongyun aims to expand from local old brands to national recognition, with plans to collaborate with larger companies like Shuanghui Group and Hisense [6]. - The company is exploring the integration of AI with e-commerce to enhance operational efficiency and competitiveness [6]. - The vision includes contributing to the digital economy of Fengtai and fostering a vibrant entrepreneurial ecosystem through collaboration with the "Qingchuang Village" initiative [6].

Core Insights - The article highlights the transformation of traditional Chinese brands through new media e-commerce, focusing on the efforts of Hongtu Hongyun Technology Company in revitalizing old brands like Wang Zhihua and Qingfeng Baozi [2][5][10]. Group 1: Company Overview - Hongtu Hongyun Technology Company, founded by Li Jiannan, has shifted from real estate to e-commerce, establishing a professional e-commerce operation service system on platforms like Douyin and Kuaishou [5][10]. - The company has successfully served over 20 traditional Chinese brands, significantly increasing their monthly sales from tens of thousands to millions [5][7]. Group 2: Strategic Approach - The core strategy involves "restructuring product logic and creating popular single products," adapting traditional brands to the online market by developing suitable packaging and exclusive online products [7][10]. - Continuous optimization of product combinations through data analysis and user feedback is essential for sustainable growth in e-commerce channels [7][10]. Group 3: Location and Ecosystem - The decision to relocate to Beijing's "Qingchuang Village" was driven by its advantageous location and high-standard live broadcast facilities, facilitating business interactions with media and influencers [5][10]. - The local government supports the development of "Qingchuang Village," resulting in a net increase of 1,692 enterprises in the first four months of the year and a 24.3% year-on-year growth in local tax revenue [5][10]. Group 4: Future Development - The company aims to extend its reach from local old brands to national recognition, collaborating with major brands like Shuanghui Group and Hisense Electric [10]. - Plans include deepening cooperation with local governments to promote agricultural products through live e-commerce and exploring AI integration to enhance operational efficiency [10][11].