Core Viewpoint - The article highlights the transformation of traditional Chinese brands through new media e-commerce, focusing on the success of Hongtuo Hongyun Technology in revitalizing old brands like Wang Zhihe and Qingfeng Baozi by leveraging platforms like Douyin and Kuaishou [1][4]. Group 1: Company Strategy - Hongtuo Hongyun's founder, Li Jiannan, emphasizes the importance of adapting to the different consumption logic between online and offline channels for traditional brands [1][4]. - The company successfully increased Wang Zhihe's online sales from tens of thousands to over one million yuan per month by promoting sesame sauce instead of its traditional stinky tofu, which faced logistical challenges [2][3]. - The strategy involved reshaping product logic and creating popular single products, as well as developing suitable packaging for e-commerce [4]. Group 2: Market Insights - Li Jiannan identified the potential of new media e-commerce around 2023, leading to the company's relocation to a creative park with favorable conditions for live streaming [4][5]. - The company has served over twenty traditional brands, helping them achieve significant sales growth through tailored e-commerce strategies [4][6]. - The article notes that the local environment in Fengtai, including supportive policies and a growing entrepreneurial ecosystem, has been beneficial for the company's operations [5][6]. Group 3: Future Development - Hongtuo Hongyun aims to expand from local old brands to national recognition, with plans to collaborate with larger companies like Shuanghui Group and Hisense [6]. - The company is exploring the integration of AI with e-commerce to enhance operational efficiency and competitiveness [6]. - The vision includes contributing to the digital economy of Fengtai and fostering a vibrant entrepreneurial ecosystem through collaboration with the "Qingchuang Village" initiative [6].

在北京10号线"青创村"的10号线创意公园内，鸿途鸿运科技公司的创始人李剑南正带领团队调试直播设 备。镜头前，王致和芝麻酱、庆丰小笼包整齐地摆放着，静候线上顾客的青睐。这位曾深耕房地产行业 十余年的80后创业者，如今正率领团队在抖音、快手等平台打响一场老字号复兴战役。 老字号焕新 让源头好货直达消费者 当李剑南敏锐地洞察到新媒体电商的潜力，他毅然决定转型创业。去年年初，公司搬迁到北京10号 线"青创村"内的10号线创意公园，依托园区优越的地理位置和高标准的直播场地，迅速在抖音、快手等 平台建立起专业化的电商代运营服务体系。 短短一年多，鸿途鸿运科技公司已成功服务王致和、庆丰包子、护国寺小吃等二十余家中华老字号品 牌，助力部分品牌月销售额从数万元跃升至百万元量级。 区位优势与产业生态的引力 作为丰台区重点科创企业之一，李剑南表示，最初想要将企业迁来丰台，主要看中北京10号线"青创 村""三环边地铁直达"的区位优势，方便公司与媒体、达人业务往来；而来到其中的10号线创意公园考 察后，5.5米的层高，明亮整洁的园区让他内心更加坚定"就是这里了"。 在政策的支撑下，玉泉营街道以北京10号线"青创村"蓬勃发展为动力，不 ...