Core Insights - The article highlights the transformation of traditional Chinese brands through new media e-commerce, focusing on the efforts of Hongtu Hongyun Technology Company in revitalizing old brands like Wang Zhihua and Qingfeng Baozi [2][5][10]. Group 1: Company Overview - Hongtu Hongyun Technology Company, founded by Li Jiannan, has shifted from real estate to e-commerce, establishing a professional e-commerce operation service system on platforms like Douyin and Kuaishou [5][10]. - The company has successfully served over 20 traditional Chinese brands, significantly increasing their monthly sales from tens of thousands to millions [5][7]. Group 2: Strategic Approach - The core strategy involves "restructuring product logic and creating popular single products," adapting traditional brands to the online market by developing suitable packaging and exclusive online products [7][10]. - Continuous optimization of product combinations through data analysis and user feedback is essential for sustainable growth in e-commerce channels [7][10]. Group 3: Location and Ecosystem - The decision to relocate to Beijing's "Qingchuang Village" was driven by its advantageous location and high-standard live broadcast facilities, facilitating business interactions with media and influencers [5][10]. - The local government supports the development of "Qingchuang Village," resulting in a net increase of 1,692 enterprises in the first four months of the year and a 24.3% year-on-year growth in local tax revenue [5][10]. Group 4: Future Development - The company aims to extend its reach from local old brands to national recognition, collaborating with major brands like Shuanghui Group and Hisense Electric [10]. - Plans include deepening cooperation with local governments to promote agricultural products through live e-commerce and exploring AI integration to enhance operational efficiency [10][11].