Core Viewpoint - The company reported a slight decline in revenue but a modest increase in net profit, indicating resilience in its operations despite challenging market conditions [1][2] Financial Performance - The company’s FY26H1 revenue was HKD 8.04 billion, a year-on-year decrease of 3.1% - Net profit attributable to shareholders was HKD 1.146 billion, reflecting a year-on-year increase of 0.6% - Gross margin stood at 40.4%, up by 0.9 percentage points year-on-year - Net profit margin was 14.2%, an increase of 0.5 percentage points year-on-year [1] Domestic Sales - Domestic sales revenue reached HKD 4.67 billion, down 6.0% year-on-year, but the decline was narrowing - Gross margin for domestic sales improved to 41.0%, up by 0.8 percentage points year-on-year, benefiting from lower raw material prices - E-commerce sales grew by 13.6% to HKD 1.14 billion, while offline sales fell by 12.3% to HKD 3.059 billion - The company reduced its store count to 7,040, a net decrease of 327 stores [1] Product Performance - Sofa sales slightly outperformed bed products, with domestic sofa revenue at HKD 3.084 billion (down 6.1%) and bed revenue at HKD 1.119 billion (down 7.4%) - Sofa sales volume increased by 0.1%, while prices decreased by 6.2%, primarily due to a higher proportion of online sales [1] International Sales - Revenue from North America and Europe grew to HKD 2.16 billion and HKD 0.765 billion, respectively, with year-on-year increases of 0.3% and 4.3% - The gross margin for international sales was 39.3%, up by 1.1 percentage points year-on-year, driven by lower raw material costs and improved operational efficiency [1] Expenses - Sales expense ratio increased to 19.13%, up by 0.9 percentage points year-on-year, primarily due to tariffs imposed by the U.S. on Vietnam and increased e-commerce promotion costs - Tariff expenses rose from HKD 6.65 million to HKD 78.83 million, accounting for a year-on-year increase of 0.9 percentage points in revenue proportion [2] Investment Outlook - The domestic penetration rate for functional sofas is expected to continue rising, projected at 12.2% by 2024, an increase of 2.5 percentage points year-on-year - The company’s transformation of distributors and stores is anticipated to gradually improve performance - The company maintains a stable dividend payout ratio above 50%, with a TTM dividend yield of 5.19% and an interim dividend of HKD 0.15 per share, highlighting its investment value - Projected net profits for FY26-28 are HKD 2.23 billion, HKD 2.403 billion, and HKD 2.584 billion, respectively, with a "buy" rating maintained [2]

公司点评 | 敏华控股 收入降幅收窄，利润率稳中有升 敏华控股（01999.HK）2026 财年中期业绩点评 公司发布 FY26H1 主营收入 80.4 亿港元，同比-3.1%；归母净利润 11.46 亿 港元，同比+0.6%；毛利率 40.4%，同比+0.9pct；净利率 14.2%，同比+0.5pct。 | | 2024 | 2025 | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | --- | | 营业收入（百万港元） | 18,411.20 | 16,902.63 | 17,097.85 | 17,826.52 | 18,653.44 | | YoY(%) | 6.11 | -8.19 | 1.15 | 4.26 | 4.64 | | 净利润（百万港元） | 2,302.37 | 2,062.62 | 2,230.39 | 2,402.86 | 2,583.85 | | YoY(%) | 20.23 | -10.41 | 8.13 | 7.73 | 7.53 | | EPS(摊薄/港元) | 0.59 | 0.53 | 0.58 | 0 ...

Group 1 - In May, the total retail sales of consumer goods reached 41,326 billion yuan, a year-on-year increase of 6.4%, accelerating by 1.3 percentage points from the previous month, with a month-on-month growth of 0.93% [3] - The "old-for-new" policy has significantly boosted furniture sales, with retail sales of furniture products increasing by 25.6%, indicating a strong consumer demand in the furniture market [3] - The "old-for-new" policy has made it easier for consumers to replace old furniture, enhancing their purchasing desire and leading to a surge in sales across various furniture categories [3] Group 2 - As of May 31, the "old-for-new" policy has driven a total sales of 1.1 trillion yuan across five major categories, with approximately 175 million subsidies issued to consumers [4] - The home improvement and kitchen renovation segment has seen 57.626 million orders, reflecting consumers' pursuit of improved home quality and the policy's deep-rooted impact [4] - The "old-for-new" policy is expected to continue, with additional funding anticipated in the third quarter, providing confidence for future growth in the home consumption market [4] Group 3 - The "old-for-new" policy has prompted home furnishing companies to enhance product quality and service levels, leading to increased R&D investments and the introduction of more eco-friendly, smart, and personalized furniture products [5] - Companies are focusing on improving consumer experience by offering services such as old furniture collection and free installation, making the shopping experience more convenient [5] - The home consumption market is expected to see broader development opportunities as the "old-for-new" policy continues to evolve and consumer quality demands rise [5]

Core Viewpoint - The company reported a decline in FY25 revenue and net profit, primarily due to fair value losses and impairment provisions, but showed resilience in e-commerce and North American markets [1][2] Group 1: Financial Performance - FY25 total revenue was HKD 16.9 billion, down 8.2% year-on-year; net profit attributable to shareholders was HKD 2.06 billion, down 10.4% year-on-year [1] - Excluding fair value changes and impairment provisions, net profit was HKD 2.35 billion, up 1.3% year-on-year, with a net profit margin of 13.9%, an increase of 1.3 percentage points [1] Group 2: Domestic Sales - Domestic sales revenue was HKD 9.93 billion, down 17.2% year-on-year, with H2 revenue also at HKD 4.95 billion, down 17.2% [1] - The gross margin for domestic sales was 40.4%, unchanged year-on-year, with H2 gross margin at 40.6%, up 1 percentage point [1] - E-commerce outperformed offline sales, with FY25 e-commerce and offline revenues at HKD 2.19 billion and HKD 6.8 billion, down 16.3% and 16.6% year-on-year respectively [1] Group 3: Product Performance - Sofa sales outperformed bedding, with domestic sofa and bedding revenues at HKD 6.58 billion and HKD 2.41 billion, down 15.4% and 19.4% year-on-year respectively [1] - Sofa sales volume and price decreased by 10.6% and 5.4% year-on-year [1] Group 4: International Sales - North American revenue was HKD 4.42 billion, up 3.2% year-on-year, while European revenue was HKD 1.47 billion, up 22.9% year-on-year [2] - H2 revenue for North America and Europe was HKD 2.27 billion and HKD 0.74 billion, up 0.9% and 11% year-on-year respectively [2] - Gross margins for North America and Europe were 41.5% and 31%, up 4.4 and 0.7 percentage points year-on-year [2] Group 5: Investment Outlook - The domestic functional sofa penetration rate is expected to continue increasing, with a forecasted improvement in performance due to dealer and store transformations [2] - The company has overseas bases in Vietnam and Mexico to mitigate tariff changes, and the high growth in the European market reduces reliance on the U.S. [2] - The current valuation is at a historical low, with a stable dividend rate above 50% (FY25 dividend rate at 50.8%) and a dividend yield of 6.4%, indicating strong investment value [2]