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以旧换新发掘家居消费巨大增长空间
Xiao Fei Ri Bao Wang· 2025-06-20 02:14
业内专家认为,过去,许多消费者面对老旧家具,往往因更换成本高、处理麻烦等而选择继续使用。如今,以旧换新政策的出台,为消费者打开了一扇便捷 之门。消费者不仅能够以更实惠的价格获得新家具,还能省去处理旧家具的烦恼。这一政策极大地激发了消费者的购买欲望,使得家具市场迎来了消费大幅 增长。从简约现代的沙发到精致实用的餐桌椅,从温馨舒适的床具到功能多样的收纳柜,各类家具产品都迎来了销售热潮。 □ 本报记者 陆 俊 文/摄 据国家统计局日前发布的数据,5月份,社会消费品零售总额41326亿元,同比增长6.4%,比上月加快1.3个百分点;环比增长0.93%。消费品以旧换新政策持 续显效,限额以上单位家具类商品零售额增长25.6%。家具产品在以旧换新政策支持下,迎来了销售额大幅增长,说明家具消费潜力依旧巨大,而以旧换新 正成为家居消费领域的一股强劲动力。 商务部公布的数据也印证了以旧换新政策对拉动家居消费的成效。截至5月31日,今年消费品以旧换新5大品类合计带动销售额1.1万亿元,发放直达消费者 的补贴约1.75亿份。其中,家装厨卫"焕新"达到5762.6万单。这些数字背后,是无数消费者对家居品质提升的追求,也是以旧换新政策 ...
研判2025!中国家居收纳用品行业产品分类、市场规模、竞争格局及发展前景分析:家居收纳用品市场需求日益增长,行业向环保和可持续方向发展[图]
Chan Ye Xin Xi Wang· 2025-05-16 01:36
Core Insights - The home storage industry originated in the United States during the 1980s, driven by economic growth and increased consumer demand, leading to a rise in home organization services [1][11] - China's home storage products market is expected to grow significantly, with a market size projected to exceed 300 billion yuan by 2025, up from 101.279 billion yuan in 2020 [1][11] - The industry is supported by rising disposable income and consumer spending, with per capita disposable income in China increasing from 21,966 yuan in 2015 to 41,314 yuan in 2024, reflecting a compound annual growth rate of 7.27% [9][11] Industry Overview - Home storage products are primarily plastic items designed to organize and store various household items, including storage boxes, bags, cabinets, and shelves [3] - The industry is characterized by a supply chain that includes upstream plastic materials, midstream manufacturing, and downstream sales channels such as e-commerce and retail [5] Market Dynamics - The demand for home storage products is rapidly increasing due to urbanization and the fast-paced lifestyle of residents in major cities, leading to a growing consumption of these products [1][11] - The plastic storage box segment is particularly popular, with a market size of approximately 1.093 billion yuan in 2024, driven by rising consumer demand [13] Competitive Landscape - The industry features a competitive landscape with leading companies such as Chahua Co., Ltd., Jialian Technology, and Taili Technology, which dominate the market [15][17][19] - The market is fragmented, with many small and medium-sized enterprises, leading to intense price competition and a prevalence of low-end products [21] Challenges - The industry faces challenges from numerous small enterprises producing low-quality products, which complicates market competition [21] - Rising labor costs and a shortage of skilled labor are pressing issues that necessitate automation and technological upgrades within the industry [22][23] Future Trends - Consumer preferences are shifting towards high-quality, personalized, and eco-friendly products, prompting companies to innovate in design and production [24][25] - The integration of online and offline sales channels is accelerating, with a focus on experiential marketing and digital engagement to enhance consumer experience [26]