Core Viewpoint - The company reported a stable performance in the first half of 2025, with revenue and net profit showing positive year-on-year growth, indicating a solid recovery in both domestic and international markets [4][5]. Financial Performance - In 1H2025, the company achieved revenue of 9.8 billion and net profit of 1.02 billion, representing year-on-year increases of 10.0% and 13.9% respectively, with operating cash flow netting 1.09 billion, up 71.9% [4]. - The revenue for Q1 2025 was 4.91 billion, with a net profit of 0.52 billion, showing year-on-year growth of 12.9% and 23.5% respectively, while Q2 2025 saw revenue of 4.89 billion and net profit of 0.50 billion, with year-on-year growth of 7.2% and 5.4% [4]. Segment Performance - In terms of product categories for 1H2025, revenue from sofas, beds, integrated products, and custom products reached 5.67 billion, 1.69 billion, 1.16 billion, and 0.55 billion respectively, with year-on-year growth rates of 14.7%, 10.3%, -8.2%, and 12.6% [5]. - The domestic sales for 1H2025 were 5.23 billion, up 10.7%, while international sales reached 4.26 billion, up 9.5%, indicating a stable domestic retail transformation and robust growth in foreign trade [5]. Profitability and Efficiency - The overall gross margin for 1H2025 was 32.9%, a slight decrease of 0.1 percentage points year-on-year, while the net profit margin was 10.4%, an increase of 0.4 percentage points [6]. - The company's expense ratio for 1H2025 was 20.1%, down 1.2 percentage points year-on-year, with reductions in sales, management, and R&D expense ratios contributing to improved efficiency [6]. Strategic Initiatives - The company is experiencing a successful transition in domestic retail, driven by external policies that stimulate demand, particularly in soft home furnishings, with expectations for continued growth in the latter half of the year [8]. - The company's manufacturing capacity in Vietnam is rapidly increasing, enhancing its ability to meet U.S. market demand and improving resilience against global trade policy fluctuations [8].

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Views - The company has shown stable domestic sales and continued growth in foreign trade, with a significant increase in revenue and net profit in the first half of 2025 [5][6]. - The company's revenue for 1H2025 reached 9.8 billion yuan, with a year-on-year growth of 10.0%, while the net profit attributable to shareholders was 1.02 billion yuan, up 13.9% year-on-year [5]. - The report highlights the effectiveness of the company's retail transformation and its ability to withstand risks in foreign trade, particularly through its operations in Vietnam and the expansion of its OBM business in Southeast Asia [8][9]. Summary by Sections Financial Performance - In 1H2025, the company achieved revenue of 9.8 billion yuan and a net profit of 1.02 billion yuan, with cash flow from operating activities at 1.09 billion yuan, reflecting a 71.9% increase year-on-year [5][6]. - The revenue breakdown by product categories shows sofas, beds, integrated products, and custom products generating 5.67 billion, 1.69 billion, 1.16 billion, and 550 million yuan respectively, with year-on-year growth rates of 14.7%, 10.3%, -8.2%, and 12.6% [6]. Cost and Profitability - The overall gross margin for 1H2025 was 32.9%, a slight decrease of 0.1 percentage points year-on-year, while the net profit margin increased by 0.4 percentage points to 10.4% [6]. - The company's expense ratio for the period was 20.1%, down 1.2 percentage points year-on-year, indicating improved operational efficiency [7]. Market Strategy - The company is focusing on enhancing its retail operations and digital capabilities, which are expected to drive growth in the second half of the year [8]. - The expansion of the company's manufacturing capacity in Vietnam is anticipated to significantly cover the demand in the U.S. market, enhancing its resilience against global trade policy fluctuations [8]. Earnings Forecast - The revenue and net profit forecasts for 2025 have been slightly adjusted upwards to 19.78 billion yuan and 1.91 billion yuan respectively, reflecting a 3% and 4% increase [9]. - The projected EPS for 2025 is 2.33 yuan, with corresponding P/E ratios of 12, 11, and 10 for the years 2025, 2026, and 2027 respectively [10][13].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown strong performance in foreign trade, with a notable increase in revenue and net profit in Q1 2025 compared to the previous year [5] - The company is focusing on its core sofa category and expanding its custom business, with significant growth in retail sales for functional sofas and mattresses [6][9] - The company is implementing a "1+N+X" channel strategy to enhance its market presence and has established stable partnerships with key clients in the foreign trade sector [7] Financial Performance Summary - In 2024, the company achieved revenue of 18.48 billion yuan and a net profit of 1.42 billion yuan, representing a year-on-year decrease of 3.8% and 29.4% respectively [5] - For Q1 2025, the company reported revenue of 4.91 billion yuan and a net profit of 520 million yuan, showing a year-on-year increase of 12.9% and 23.5% respectively [5] - The company's gross margin for 2024 was 32.7%, slightly down by 0.1 percentage points year-on-year, while the net profit margin was 7.7%, down by 2.8 percentage points [8] Segment Performance - Revenue by product category in 2024: sofas (10.20 billion yuan, +9.1%), beds (3.25 billion yuan, -20.8%), integrated products (2.44 billion yuan, -19.5%), and custom products (990 million yuan, +12.7%) [6] - Domestic sales revenue was 9.36 billion yuan, down 14.4%, while foreign sales revenue was 8.37 billion yuan, up 11.3% [7] Strategic Outlook - The company plans to deepen its domestic "one body, two wings" strategy and global expansion in foreign trade, focusing on core categories like functional sofas and bedroom mattresses [9][10] - The company aims to enhance its marketing system and expand its manufacturing base globally, particularly in non-US markets [9]