短视频巨头——快手，毫不掩饰它的放贷野心。 天眼查信息显示，2025年底，广州快手小额贷款有限公司（简称"快手小贷"）注册资本发生变更，从5亿元增至10亿元。 此前2025年9月，其母公司北京云掣科技有限公司（下称"云掣科技"）注册资本大增10亿元，从12.55亿元壮大至22.55亿元。 同年4月，欢聚小贷更名为快手小贷。获得网络小贷资质后，快手便开始着手布局现金贷业务。 ▲图源：天眼查 通常来讲，小贷公司增资，除了满足监管杠杆率的要求，更重要的是扩大资金池，提高贷款投放能力，抢占市场份额。 按照相关规定，小贷公司融资杠杠上限为"1+4"，10亿元注册资本理论上可撬动50亿元的放贷资金池，即快手小贷的放贷资金池将较增资前翻倍。 01 无缝金融：刷视频—借钱—下单 梳理快手在金融领域的足履，虽然步步为营，却早已织就大网。 快手涉水金融，始于2020年。当年，快手以近3亿元现金+部分股票的方式，收购易联支付超50%的股份，间接获得了这张重磅牌照。 之后三年，快手凭借资金和流量的对接通道这一支点，双管齐下促成转化（抽佣），也暗暗培育自己的金融生态：一边为助贷平台导流，赚取佣金；一边 上架"贷超"，把第三方平台的现金 ...

此前2025年9月，其母公司北京云掣科技有限公司（下称"云掣科技"）注册资本大增10亿元，从12.55亿 元壮大至22.55亿元。 ▲图源：天眼查 通常来讲，小贷公司增资，除了满足监管杠杆率的要求，更重要的是扩大资金池，提高贷款投放能力， 抢占市场份额。 按照相关规定，小贷公司融资杠杠上限为"1+4"，10亿元注册资本理论上可撬动50亿元的放贷资金池， 即快手小贷的放贷资金池将较增资前翻倍。 01 来源：柒财经 短视频巨头——快手，毫不掩饰它的放贷野心。 天眼查信息显示，2025年底，广州快手小额贷款有限公司（简称"快手小贷"）注册资本发生变更，从5 亿元增至10亿元。 无缝金融：刷视频—借钱—下单 梳理快手在金融领域的足履，虽然步步为营，却早已织就大网。 快手涉水金融，始于2020年。当年，快手以近3亿元现金+部分股票的方式，收购易联支付超50%的股 份，间接获得了这张重磅牌照。 之后三年，快手凭借资金和流量的对接通道这一支点，双管齐下促成转化（抽佣），也暗暗培育自己的 金融生态：一边为助贷平台导流，赚取佣金；一边上架"贷超"，把第三方平台的现金贷产品集合起来， 供用户筛选、比较。 据业内人士称，截至202 ...

Core Viewpoint - Kuaishou is gradually launching its credit payment product "Kuaishou Monthly Payment," which can be used for any purchases in Kuaishou's small shops, with a maximum interest-free period of 37 days, slightly longer than Douyin's 36 days [1] Group 1: Product Launch and Features - Kuaishou Monthly Payment is currently in a "gradual opening" phase and allows for purchases in Kuaishou's ecosystem [1] - The previous credit products were primarily partnerships with Alipay and WeChat, with a minimum credit score requirement of 550 and a single transaction limit of 1,000 yuan [1][2] - Kuaishou's role in the credit business is mainly as a traffic provider, initially collaborating with third-party platforms before attempting self-operated credit products [3] Group 2: Market Position and Challenges - Kuaishou's credit business is viewed skeptically in the industry due to its focus on a lower-tier customer base, which may hinder credit operations [4] - Previous attempts by mainstream lending platforms to acquire customers through Kuaishou have resulted in low conversion rates, leading to limited or no partnerships [4] - Kuaishou's entry into the credit market is considered late compared to competitors like ByteDance, which has been active in financial services since 2015 [5] Group 3: Potential Opportunities - Despite skepticism, Kuaishou has a significant user base, with average daily active users of 408 million and monthly active users of 712 million, suggesting a large potential market if even 1% of users qualify for credit [5] - Kuaishou's comprehensive ecosystem, particularly in e-commerce, may position Kuaishou Monthly Payment as a more appealing option for users, potentially reducing the likelihood of default compared to traditional cash loan products [5]