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营收370亿美元,利润与税收却在海外:SHEIN的全球化算盘为何打不响?
Sou Hu Cai Jing· 2025-11-02 10:15
Core Viewpoint - SHEIN's latest financial report reveals that the majority of its profits and tax revenues are concentrated in Singapore rather than its supply chain hub in China, highlighting a strategic shift in its global operations [1][10]. Financial Performance - SHEIN's Singapore headquarters is projected to achieve revenue of $37.04 billion in 2024, representing a nearly 20% year-on-year growth, with pre-tax profits of $1.29 billion [1][3]. - The revenue figures for SHEIN's Singapore operations from 2022 to 2024 are $21.58 billion, $30.91 billion, and $37.04 billion respectively, with EBIT of $703 million, $1.49 billion, and $1.33 billion for the same years [2][3]. Tax Contributions - In 2024, SHEIN is expected to pay approximately $1.89 billion in taxes to Singapore, with cumulative tax payments exceeding 3.3 billion RMB over the past four years [1][3]. Global Headquarters Role - SHEIN's Singapore headquarters has evolved into a global hub encompassing procurement, trade, financial investment, brand management, and tax compliance, allowing the company to retain profit margins within Singapore [4][6]. Supply Chain Dynamics - The Singapore headquarters bears 82% of the group's sales costs and holds core procurement and pricing authority, indicating that Chinese factories primarily serve as production sites with limited profit margins [6][10]. Challenges in Globalization - SHEIN's efforts to downplay its Chinese background and present itself as a global company have faced challenges, particularly in its attempts to navigate regulatory scrutiny and pursue overseas listings [7][10]. - The company has encountered multiple setbacks in its listing journey, including stalled applications in the U.S. and U.K. due to regulatory concerns, with its valuation dropping to approximately $50 billion [9][10].
美国正式结束小包裹免税,“中国商家调整策略,影响有限”
Sou Hu Cai Jing· 2025-08-29 15:44
Core Points - The U.S. has officially ended its tax exemption policy for small packages valued under $800, impacting e-commerce companies and consumers by increasing costs and disrupting supply chains [1][2][4] - The new policy applies to all countries, with fixed tax rates based on the country of origin, ranging from $80 to $200 [2][4] - The number of small packages entering the U.S. has surged from approximately 140 million a decade ago to over 1 billion last year, with significant growth in Chinese exports [4][7] Group 1: Impact on E-commerce and Supply Chains - The end of the exemption is expected to raise prices for many goods sold by e-commerce companies, affecting consumer purchasing behavior [8][11] - Many Chinese merchants have preemptively established warehouses in the U.S. to mitigate the impact of the new tax policy [1][10] - The transition to a new tax system may cause initial disruptions, but companies are adapting by changing their shipping strategies and adjusting prices [10][11] Group 2: Market Reactions and Adaptations - Some U.S. retailers and analysts believe that the end of the exemption could lead to increased prices for consumers, while others argue that the overall appeal of products will remain strong [8][11] - Chinese e-commerce giants like Shein and Temu are expected to quickly adapt to the new trade environment due to their resilient supply chains [1][11] - Smaller businesses are facing challenges due to increased costs, with some reporting price hikes of 40% to 60% since May [10]