证券代码：000061 证券简称：农产品 编号：2025-023 | 化种植基地；推动市场与产业链相互联结，积极开展优质单品培 | | --- | | 育工作；制定安全、品质、风味等多轮产品检测标准，精选优质 | | 农产品，积极参与"福市集"等推广活动，塑造深农品牌价值；深 | | 入探索进出口业务，成功引入马来西亚鲜猫山王榴莲、委内瑞拉 | | 冷冻带鱼、阿曼野生冷冻带鱼等优质农产品；持续拓展城市食材 | | 配送业务，打造辐射全国的网络布局，业务覆盖医院、学校、大 | | 型企事业机关单位等优质客户；继续大力推广深农聚合支付交易 | | 系统，提高市场运营效率、商户交易效率，加快数字化转型步伐。 | | 公司聚焦农产品流通领域，以"致力美好生活"为使命，以"现 | | 代农产品流通全产业链资源提供商和服务商"为战略定位，锚定 | | "数字菜篮子"战略目标，推动全产业链高效协同与价值重构，构 | | 建贯穿基地端至消费端全链条、具备全面服务能力的现代农产品 | | 流通生态平台。 | | 二、问答交流 | | 1、公司旗下农产品批发市场主要收入来源和定价情况 | | 公司旗下农产品批发市场管理业务的主要 ...

Core Viewpoint - The article discusses the transformation of traditional agriculture in China towards high-quality development, emphasizing the importance of standardization in the agricultural supply chain, particularly in the context of the Guangdong-Hong Kong-Macao Greater Bay Area's "vegetable basket" project [1][2]. Group 1: Industry Transformation - The agricultural sector is shifting from a focus on quantity to an emphasis on quality, branding, and collaboration, driven by national policies aimed at enhancing the agricultural supply system [1][2]. - The "vegetable basket" project requires a unified standard for agricultural products, necessitating quality control from production to market [2][3]. Group 2: Deep Agricultural Group's Strategy - Shenzhen Agricultural Products Group (Deep Agricultural Group) positions itself as a connector between rural and urban areas, leveraging the agricultural foundation of Huaiqi to meet the demand of the Greater Bay Area [3]. - The company aims to create a model for standardized processes in planting, sorting, cold chain logistics, and sales, addressing the industry's challenges of efficiency and ecological balance [3][4]. Group 3: Technological Innovation - Deep Agricultural Group employs technology to address traditional agricultural pain points, such as high labor costs and low efficiency, by implementing automated planting and precision agriculture techniques [6][7]. - The introduction of a cold chain traceability system enhances consumer trust by providing transparent information about product origins and quality [6][7]. Group 4: Brand Development and Economic Impact - The brand strategy focuses on establishing standards before branding, ensuring that products are recognized for their quality and safety [7][8]. - The introduction of standardized practices has led to a 41.67% price increase for Huaiqi rice, demonstrating consumer acceptance of the quality and branding approach [8]. - The model has created approximately 1,000 long-term jobs and 10,000 short-term jobs, benefiting local farmers by integrating them into the supply chain and stabilizing their income [8]. Group 5: Future Directions - The Huaiqi model is intended to be replicable across the country, with plans to expand standardized planting areas to 50,000 acres within five years [8]. - The company aims to enhance digital applications in cold chain logistics to ensure transparency throughout the agricultural supply process [8].

Core Viewpoint - The company is actively expanding its "Deep Agriculture Selection" product matrix by selecting high-quality products through multiple rounds of testing based on safety, quality, and flavor standards, aiming to enhance brand image and influence through various activities like "Fushi Market" [1] Group 1 - The company has successfully cultivated dozens of high-quality specialty products, including Sichuan Pa Pa Gan, Danzhou Beibei Pumpkin, Danzhou Sweet Potato, Zhangshu Port Chili, Huaiji Rice, Mao Shan Wang Ice Skin Durian Mooncake, and Korla Fragrant Pear [1]