公司聚焦农产品流通领域，以"致力美好生活"为使命，以"现 代农产品流通全产业链资源提供商和服务商"为战略定位，锚定 "数字菜篮子"战略目标，推动全产业链高效协同与价值重构，构 建贯穿基地端至消费端全链条、具备全面服务能力的现代农产品 流通生态平台。 二、问答交流 证券代码：000061 证券简称：农产品 编号：2026-001 深圳市农产品集团股份有限公司投资者关系活动记录表 | 投资者关系活动类别 | 特定对象调研 分析师会议 ☐ | | --- | --- | | | 媒体采访 业绩说明会 ☐ ☐ | | | ☐ 新闻发布会 ☐ 路演活动 | | | ☐ 现场参观 | | | 其他（请文字说明其他活动内容） ☐ | | 形式 | 现场 网上 电话会议 | | 参与单位名称及人员姓名 | | | | 1.中金公司 宋志达、李昊、李晓豪、孙元祺 | | | 2.兴业证券 金秋、薛萌、柯夏欢；光影资本 余双宏 | | | 2026年1月29日9:00-10:30 | | 时间 | 2026年1月29日14:00-15:30 | | 地点 | 深圳市农产品集团股份有限公司海吉星会议室 | | 上市公司接待 ...

Core Viewpoint - The article highlights the growth and development of Huai Ji Shen Nong Modern Agricultural Development Co., Ltd., which is positioned as a key player in the vegetable industry of the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on high-quality agricultural practices and standardization to meet market demands [2][3][4]. Group 1: Company Overview - Huai Ji Shen Nong was officially established in January 2023, aiming to create a "supply standard farm for Hong Kong" [17][19]. - The company has a cultivated area of 2,200 acres, implementing a scientific planting model of "grain-vegetable rotation" [21][22]. - The company has achieved annual vegetable sales exceeding 500 tons, distributing products to cities such as Dongguan, Shenzhen, Shanghai, and Nanning [23][26]. Group 2: Agricultural Practices - The company employs standardized planting, intelligent empowerment, and brand operation to enhance the vegetable industry [4][5]. - It has developed a full-process standardization system covering pre-production, production, and post-production stages, successfully passing the Hong Kong supply base registration in 2024 [24][26]. - The use of standard transfer boxes has reduced logistics costs to below 5 yuan per trip, decreasing losses by 10%-15% compared to traditional methods [34]. Group 3: Industry Impact - As a core engine of the Lingnan vegetable hometown demonstration area, the company aims to drive industry upgrades through its strategic layout [29][30]. - The company has established a modern cold chain logistics center to streamline the distribution process, addressing initial logistical challenges [38]. - The company integrates local specialty products into its offerings, enhancing brand value and achieving revenue in the million-level range in 2023 [41]. Group 4: Community Engagement - The company emphasizes the importance of rural development, ensuring that local farmers benefit from the industry growth [43][45]. - Through land transfer, the company has activated idle land resources, providing stable income for farmers and creating over 2,000 local jobs [46][48]. - The company has facilitated an average annual income increase of 3,044 yuan per household for participating farmers [48].

Group 1: Company Overview - Shenzhen Agricultural Products Group Co., Ltd. was established in 1989 and listed on the Shenzhen Stock Exchange in 1997, operating 35 logistics parks across over 20 major cities in China [1] - The company has an average annual trading volume of over 33 million tons and an average annual transaction value exceeding 250 billion RMB in its wholesale markets over the past three years [1] - Business scope includes standardized agricultural base planting, cold chain processing, wholesale market operation, urban ingredient distribution, brand development, and import-export trade [1] Group 2: Strategic Focus and Goals - The company aims to be a modern resource provider and service provider for the entire agricultural product circulation chain, with a mission to "dedicate to a better life" [2] - It is focused on building a comprehensive service capability across the entire chain from production to consumption, targeting the "digital vegetable basket" strategy for efficient collaboration and value reconstruction [2] Group 3: Revenue Sources and Market Operations - Main revenue sources for the wholesale markets include rent, commissions, management fees, and parking fees, with pricing based on market conditions and local economic factors [2] - The development cycle for agricultural wholesale markets typically spans 1-3 years for construction and 3-5 years for cultivation, depending on project complexity [2] Group 4: Product Development and Distribution - The company has successfully cultivated over 90 premium products, including Sichuan pomelo and Danzhou sweet potato, enhancing its brand image through quality control and promotional activities [3] - It has established 21 subsidiaries for ingredient distribution in major cities, covering hospitals, schools, and large enterprises, creating a nationwide network centered in Shenzhen [3] Group 5: Digital Transformation and Efficiency - The company is enhancing its digital operations through big data, IoT, and cloud computing, aiming for standardized and regulated agricultural product circulation [4] - Initiatives include upgrading management systems and promoting a unified payment system to improve transaction efficiency and financial security in wholesale markets [4] Group 6: Dividend Policy - The company emphasizes a stable and continuous profit distribution policy, considering industry characteristics, development stages, and shareholder returns to protect long-term interests [4]

Core Viewpoint - The article discusses the transformation of traditional agriculture in China towards high-quality development, emphasizing the importance of standardization in the agricultural supply chain, particularly in the context of the Guangdong-Hong Kong-Macao Greater Bay Area's "vegetable basket" project [1][2]. Group 1: Industry Transformation - The agricultural sector is shifting from a focus on quantity to an emphasis on quality, branding, and collaboration, driven by national policies aimed at enhancing the agricultural supply system [1][2]. - The "vegetable basket" project requires a unified standard for agricultural products, necessitating quality control from production to market [2][3]. Group 2: Deep Agricultural Group's Strategy - Shenzhen Agricultural Products Group (Deep Agricultural Group) positions itself as a connector between rural and urban areas, leveraging the agricultural foundation of Huaiqi to meet the demand of the Greater Bay Area [3]. - The company aims to create a model for standardized processes in planting, sorting, cold chain logistics, and sales, addressing the industry's challenges of efficiency and ecological balance [3][4]. Group 3: Technological Innovation - Deep Agricultural Group employs technology to address traditional agricultural pain points, such as high labor costs and low efficiency, by implementing automated planting and precision agriculture techniques [6][7]. - The introduction of a cold chain traceability system enhances consumer trust by providing transparent information about product origins and quality [6][7]. Group 4: Brand Development and Economic Impact - The brand strategy focuses on establishing standards before branding, ensuring that products are recognized for their quality and safety [7][8]. - The introduction of standardized practices has led to a 41.67% price increase for Huaiqi rice, demonstrating consumer acceptance of the quality and branding approach [8]. - The model has created approximately 1,000 long-term jobs and 10,000 short-term jobs, benefiting local farmers by integrating them into the supply chain and stabilizing their income [8]. Group 5: Future Directions - The Huaiqi model is intended to be replicable across the country, with plans to expand standardized planting areas to 50,000 acres within five years [8]. - The company aims to enhance digital applications in cold chain logistics to ensure transparency throughout the agricultural supply process [8].

Core Viewpoint - The company is actively expanding its "Deep Agriculture Selection" product matrix by selecting high-quality products through multiple rounds of testing based on safety, quality, and flavor standards, aiming to enhance brand image and influence through various activities like "Fushi Market" [1] Group 1 - The company has successfully cultivated dozens of high-quality specialty products, including Sichuan Pa Pa Gan, Danzhou Beibei Pumpkin, Danzhou Sweet Potato, Zhangshu Port Chili, Huaiji Rice, Mao Shan Wang Ice Skin Durian Mooncake, and Korla Fragrant Pear [1]