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雁塔区“胖永辉”+1 永辉公园南路店今日焕新迎客
Sou Hu Cai Jing· 2025-08-16 12:59
Core Insights - The "Xiyue Purchase·Fun Chang'an" consumption promotion policy is driving commercial development in Yanta District through various initiatives such as issuing consumption vouchers and supporting business upgrades [1][17] - Yonghui Supermarket's Park South Road store has reopened with a new look, marking the successful implementation of the "Fat Donglai model" in Yanta District, establishing a "dual-store pattern" [1][16] Group 1: Store Renovation and Product Strategy - The renovation involved a significant restructuring of the product lineup, with 6,732 items removed and 6,305 new items added, resulting in a 55.6% increase in new products [3] - The product structure now meets 80% of the Fat Donglai standards, with imported products accounting for 11% of the total [3] - The store focuses on high-end organic and local fresh produce, introducing various specialty items and collaborating with local suppliers to meet consumer demand [5] Group 2: Enhanced Customer Experience - The store features a diverse range of ready-to-eat products, including local specialties and trendy items, aimed at attracting younger customers [7] - A new convenience service area has been added, providing amenities such as blood pressure monitors and free charging stations, enhancing the shopping experience [12] - The store has implemented personalized services, including custom meat processing and seafood preparation, catering to diverse customer needs [12] Group 3: Employee Welfare and Operational Efficiency - The number of employees at the store increased from 54 to 84, with improved salary and benefits, including paid leave and employee meals [14] - The focus on employee satisfaction is seen as a key factor in delivering quality service [14] Group 4: Market Positioning and Future Outlook - The Park South Road store's opening complements the existing MOMOPARK store, creating a dual-core layout that enhances the commercial quality and consumer experience in the area [16] - Yonghui's nationwide store renovation initiative has surpassed 160 locations, with expectations to exceed 200 by the end of September, showcasing a replicable model for retail transformation [17]
现场直击!河北首家“胖东来版”超市→
Sou Hu Cai Jing· 2025-06-11 09:48
Core Viewpoint - The opening of the Yonghui Supermarket at Chang'an Wanda Plaza in Shijiazhuang marks a significant step in the city's retail innovation, modeled after the successful "Fat Donglai" supermarket concept, aiming to enhance consumer experience and meet local demand [1][10]. Group 1: Store Changes and Innovations - The newly opened Yonghui Supermarket has undergone substantial changes, including the removal of nearly half of the low-efficiency products and the addition of nearly 10,000 new product categories, with fresh food items now making up nearly 20% of the offerings [3]. - The product structure of the store is approximately 80% similar to that of "Fat Donglai," with the proportion of food and daily necessities increasing to 47.1%, and imported goods accounting for nearly 20% [3]. - The store features a revamped shopping environment with wider aisles and a more modern aesthetic, enhancing the overall shopping experience [3]. Group 2: Fresh Produce and Local Sourcing - The fresh produce section highlights local specialties, including products like sweet potatoes and leafy vegetables, emphasizing a direct supply chain model that ensures freshness and nutritional value [5]. - The store has implemented a "freshness management" system for its fruit offerings, providing discounts based on the time since the product was displayed, which enhances consumer confidence in product quality [7]. Group 3: Customer Experience Enhancements - The supermarket includes various customer-friendly features, such as gloves for handling durians, fresh-cut services for watermelons, and free meat processing services, which cater to consumer needs [7][8]. - The store's design incorporates hygiene facilities, such as automatic faucets and hand-drying options, particularly in the fresh food area, which has been positively received by customers [8]. Group 4: Broader Retail Trends in Shijiazhuang - The opening of this Yonghui store is part of a larger trend in Shijiazhuang's retail sector, with other chains like Junhong Fresh Supermarket and Hishido also adopting innovative retail practices [10]. - The city is expected to see further retail innovations with the introduction of major players like Sam's Club, Hema Fresh, and JD Seven Fresh, focusing on quality supply, digital empowerment, and supply chain improvements [10].
粽情相邀!“消费帮扶 e路杭行”活动开启,来吴山广场解锁端午假期新体验
Sou Hu Cai Jing· 2025-05-31 09:51
Core Points - The event "Consumption Assistance e-Road Hangzhou 2025" commenced on May 29, featuring a 7-day series of activities aimed at promoting local products and enhancing consumer engagement [1][15] - The event showcased over 100 exhibitors in a 2000 square meter area, offering a variety of local specialties and foods, creating a vibrant atmosphere for the Dragon Boat Festival holiday [1][3] Group 1: Event Highlights - Multiple interactive zones were designed to enrich the experience for attendees, including a display of agricultural and cultural tourism products from various regions such as Xinjiang, Tibet, and Sichuan [3] - Local delicacies like Ziran lamb and Naqu yak cheese were featured, allowing consumers to experience diverse regional flavors without leaving Hangzhou [3] - A tasting area presented traditional foods such as pork buns and rice dumplings, prepared by local chefs, which received positive feedback from attendees [7] Group 2: Cultural and Interactive Activities - The event included cultural experiences showcasing traditional crafts like paper-cutting and embroidery, allowing participants to engage directly with the art forms [7] - An interactive activity called "Aromatic Dragon Boat Festival" encouraged attendees to write blessings on a prayer wall, enhancing community engagement [8] - The event also featured a live streaming segment where hosts promoted products, stimulating consumer interest and interaction [12] Group 3: Product and Service Offerings - A comprehensive product service area highlighted quality goods and convenient services from Hangzhou and surrounding regions, including fresh produce and daily necessities [10] - The event served as a dual-purpose platform for product display and sales, while also providing a shopping, culinary, cultural, and entertainment experience for the public [15]