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现场直击!河北首家“胖东来版”超市→
Sou Hu Cai Jing· 2025-06-11 09:48
Core Viewpoint - The opening of the Yonghui Supermarket at Chang'an Wanda Plaza in Shijiazhuang marks a significant step in the city's retail innovation, modeled after the successful "Fat Donglai" supermarket concept, aiming to enhance consumer experience and meet local demand [1][10]. Group 1: Store Changes and Innovations - The newly opened Yonghui Supermarket has undergone substantial changes, including the removal of nearly half of the low-efficiency products and the addition of nearly 10,000 new product categories, with fresh food items now making up nearly 20% of the offerings [3]. - The product structure of the store is approximately 80% similar to that of "Fat Donglai," with the proportion of food and daily necessities increasing to 47.1%, and imported goods accounting for nearly 20% [3]. - The store features a revamped shopping environment with wider aisles and a more modern aesthetic, enhancing the overall shopping experience [3]. Group 2: Fresh Produce and Local Sourcing - The fresh produce section highlights local specialties, including products like sweet potatoes and leafy vegetables, emphasizing a direct supply chain model that ensures freshness and nutritional value [5]. - The store has implemented a "freshness management" system for its fruit offerings, providing discounts based on the time since the product was displayed, which enhances consumer confidence in product quality [7]. Group 3: Customer Experience Enhancements - The supermarket includes various customer-friendly features, such as gloves for handling durians, fresh-cut services for watermelons, and free meat processing services, which cater to consumer needs [7][8]. - The store's design incorporates hygiene facilities, such as automatic faucets and hand-drying options, particularly in the fresh food area, which has been positively received by customers [8]. Group 4: Broader Retail Trends in Shijiazhuang - The opening of this Yonghui store is part of a larger trend in Shijiazhuang's retail sector, with other chains like Junhong Fresh Supermarket and Hishido also adopting innovative retail practices [10]. - The city is expected to see further retail innovations with the introduction of major players like Sam's Club, Hema Fresh, and JD Seven Fresh, focusing on quality supply, digital empowerment, and supply chain improvements [10].
丰台迎首家永辉版“胖东来”
时休息区。 本报记者 刘平摄 店内为考生贴心设置临 在生鲜区,超市以农场直供和各地时令相结合的方式,给顾客提供更多选择。水果区不仅品类更加丰 富,还新增了鲜榨果汁、鲜切水果、椰奶冻等产品。记者注意到,鲜切水果接受"鲜度管理"——超过4 小时打八折、超过6小时打六折、超过8小时下架,顾客可以通过商品标签查看上架时间和相应的折 扣。"买果切最担心的就是新鲜度,有了这个标签更放心了。"正在给孩子挑选果切的宝妈说。 明档现制的熟食烘焙区,给超市增添了浓浓的烟火气。胖东来同款的香辣牛肉条、小甜肠、东北锅包 肉、韩式炸鸡等网红单品琳琅满目,时令美食小龙虾也摆上了货架,吸引居民们排队挑选。 本报讯(记者 马婧 孙颖)昨天,完成调改的永辉超市千禧街店重新开业,这是丰台区首家学习胖东来 模式的超市门店,吸引众多居民前来打卡。改造后的超市一改传统大卖场的形象,为六里桥一刻钟便民 生活圈注入新活力。 一大早,永辉超市千禧街店外就排起长队,恢复营业后,店内一时间人头攒动。记者探访发现,调改后 的门店主通道扩宽到3米,货架高度统一降至1.6米,收银机台增加到24台。货架上的商品结构也实现了 全面调整,传统卖场的不少商品被下架。工作人员 ...
永辉新调改门店通州爆火,“胖东来模式”带来了哪些改变?
Bei Ke Cai Jing· 2025-05-29 14:58
"早就想打卡永辉版'胖东来'了,终于开在了家门口。"不久前,北京永辉超市通州万达店完成"学习胖东 来"自主调改后亮相,开业当天王女士冒着细雨赶到现场,排了半天队才进入超市,"我以前常来这家超 市,这次确实感受到了变化。" 新京报记者了解到,通州万达店是北京永辉超市继在石景山、房山、大兴、顺义、门头沟五区布局后, 在城市副中心落地的首家"学习胖东来"自主调改门店,是北京第七家调改门店,首次引入餐吧、家居生 活馆、家电生活馆等商业配套和服务。 作为全国首批零售业创新转型试点,北京商超企业加速转型步伐,"学习胖东来"从去年第三季度启动, 永辉、物美等超市都加入其中。调改后变成了网友口中的"胖永辉""胖物美"究竟有什么变化,消费者反 馈如何,业内有哪些担忧,专家又提出了哪些意见和建议。 "胖永辉"哪儿变了? 5月22日,永辉超市通州万达店完成调改升级开业。开业当天不仅是工作日还是雨天,依然有许多消费 者打卡探店,需要排队进门。 "总是看到某某调改店开业,一直期待家门口的永辉超市也调改。"虽然开业当天排队进门的体验不太美 好,但王女士对整体购物体验表示满意。她购买了熟食和烘焙产品,"一家人的食物消耗量很大,家门 口有大 ...