Workflow
恭城油茶
icon
Search documents
“桂字号”恭城油茶走进深圳,瑶乡风味引人入胜
Nan Fang Nong Cun Bao· 2025-06-30 02:01
Core Viewpoint - The event "Guilin Oil Tea Goes to the Guangdong-Hong Kong-Macao Greater Bay Area (Shenzhen Station)" aims to promote the cultural heritage and market potential of Gongcheng oil tea, enhancing regional economic development and rural revitalization [3][7][16]. Group 1: Event Overview - The event was held on June 29, organized by various governmental bodies from Guangxi, including the Agriculture and Rural Affairs Department [2][4]. - The theme of the event was "Oil Tea Fragrance for a Thousand Years, Gathering in the Future," focusing on promoting the intangible cultural heritage of Gongcheng oil tea [6][7]. - The atmosphere was lively, featuring traditional performances and showcasing the unique flavors of the Yao ethnic culture [8][9]. Group 2: Cultural and Economic Significance - Gongcheng oil tea is recognized as a national geographical indication product and a national-level intangible cultural heritage, reflecting the cultural values and market potential of Guangxi [19][20][21]. - The local government aims to develop Gongcheng oil tea into a globally recognized brand, enhancing its standardization, branding, and marketization [22][23]. Group 3: Market Development and Partnerships - During the event, multiple enterprises shared their brand stories and innovative products, highlighting diverse pathways for product development and market expansion [39][40]. - A total of 7.5 million yuan in purchase agreements were signed between Gongcheng oil tea associations and various buyers from Shenzhen, establishing a solid foundation for market expansion in the Greater Bay Area [45][48]. Group 4: Promotion and Future Outlook - The event included a live-streaming segment to promote Gongcheng oil tea, significantly increasing its national visibility and sales channels [53][55]. - Future plans involve integrating ecology, culture, and industry to further develop the oil tea sector, aiming to enhance its role as a cultural and culinary bridge [62][64].