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Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].

Group 1 - Guangdong successfully defended against Typhoon "Butterfly" with zero casualties and no dam failures, achieving significant disaster mitigation [3][7][8] - The province faced severe flooding due to the typhoon and monsoon rains, with historical high water levels recorded in several rivers [4][5] - The effective response included enhanced monitoring, emergency preparedness, and timely rescue operations, minimizing the impact of the disaster [6][8] Group 2 - Guangdong lychee "Feizixiao" has successfully exported 11 tons to Thailand, marking a significant achievement in agricultural trade [10][19] - The export journey began on June 9, with the shipment arriving in Bangkok on June 18, showcasing the collaboration between local agricultural companies [17][19] Group 3 - The fifth National Winter Melon Industry Conference highlighted the diversification of winter melon varieties, with both large and small winter melons gaining market attention [20][22] - The demand for high-quality winter melons is increasing, driving the industry towards higher quality standards [24] Group 4 - The "Cultural and Technological Empowerment" training session in Huizhou aimed to enhance the local agricultural industry, particularly focusing on Huizhou's specialty product, Mei Cai [33][36] - Over 300 participants from various sectors attended the training, indicating strong interest in agricultural innovation and development [42]

Core Viewpoint - The training session held in Huizhou aims to enhance the development of Huizhou Mei Cai, a local specialty, through cultural and technological empowerment, aligning with national strategies for rural revitalization and agricultural modernization [7][13][15]. Group 1: Training Session Details - The training session took place on June 20, hosted by Huizhou District Vice Mayor He Dongwen, with over 300 participants including local government officials, agricultural enterprises, and financial institutions [8][11]. - The session focused on the theme of "Huizhou Mei Cai," led by Liu Yutao, Director of the National Agricultural Science and Technology Innovation Center [9][10]. Group 2: Historical and Cultural Significance - Huizhou Mei Cai has a long history and is recognized as one of the three famous dishes in Lingnan, historically served as a tribute food in the imperial court [16][17]. - The training highlighted the evolution of Huizhou Mei Cai from a local delicacy to a recognized product in Southeast Asia and beyond, emphasizing its cultural heritage [19][20]. Group 3: Industry Development Strategies - The training aims to implement the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project, focusing on cultivating county-level characteristic industries [14][15]. - Huizhou Mei Cai is positioned as a national geographical indication product, serving as a significant agricultural brand for the region [23][24]. Group 4: Future Directions and Initiatives - The local government plans to transition the Mei Cai industry from traditional agriculture to a modern, full industrial chain, enhancing brand development and integrating research resources [34][36]. - The session initiated a comprehensive technical integration for the production, processing, storage, and sales of Huizhou Mei Cai, aiming to capitalize on the growing market for pre-prepared foods and traditional flavors [38][40].