11月22日，喜临门家具股份有限公司（以下简称"喜临门"，603008.SH）发布公告，介绍2025年第三季 度业绩说明会召开情况。喜临门总裁陈一铖、董事会秘书沈洁、财务总监张冬云、独立董事王光昌就智 能床垫发展战略、业务布局优化、电商增长逻辑及利润提升规划等投资者关心的问题进行互动交流。 据《中国经营报》记者了解，喜临门推出的搭载完整AI智能系统的高端旗舰产品备受投资者关注。喜 临门在巩固床垫主业根基的同时，推出了AI 智能床垫及配套产品，集成感应监测、气动支撑和决策控 制系统，实现从"被动承托"到"主动管理"的功能跃升，目前已布局旗舰产品aise宝褓系列和大众普及款 AI净眠E系列。 对于AI智能床垫的市场接受度和技术门槛问题，喜临门方面强调，AI智能床垫并非简单"床垫插电"，而 是涉及硬件、软件、算法和新的产品标准的全链条融合，需长期技术积累与持续研发投入。 AI智能床垫"高低并行" 据了解，喜临门近年来投资性现金流净流出情况也备受投资者关注。有投资者提出：连续三年前三季 度，喜临门投资性现金流累计都是净流出2亿—3亿元的规模，具体投资了哪些方面（领域）？ 对此，喜临门方面回应称，2023年至2025年 ...

Core Insights - The furniture industry cluster in Chongzhou has been recognized as a "high-value" industrial cluster by the Ministry of Industry and Information Technology, highlighting its robust vitality and growth potential [3][4] - Chongzhou has become a significant hub for furniture manufacturing in China, accounting for 69% of Chengdu's and 48% of Sichuan's output in the sector [3][4] Industry Development - The Chongzhou furniture industry has its roots in the wood culture of the Sichuan region, with its development beginning in the 1970s and 1980s through small family workshops [4] - Over the years, Chongzhou has nurtured well-known brands such as Quanyou and Mingzhu, as well as leading companies like Sofia and Xilinmen, establishing itself as one of the six major furniture industry clusters in China [4][5] - The core business of Chongzhou's furniture manufacturing has shifted towards "whole-house customization," particularly after 2015 when customized furniture began to surpass finished products in market metrics [5] Transformation Strategies - The Chongzhou furniture industry is undergoing a transformation towards smart, green, and high-end manufacturing [5][6] - Smart manufacturing initiatives include the implementation of Industry 4.0 production lines by major companies, with several recognized as smart factories and digital workshops [5][6] - Green initiatives have led to the closure of 93 outdated enterprises and the upgrade of 207, with a significant shift towards water-based environmentally friendly materials [6] - High-end market focus has attracted companies specializing in premium products, such as AI smart mattresses and medical furniture [6] Government Support - The government plays a crucial role in the development of the furniture industry through strategic planning and support policies, including the establishment of industrial parks and public service platforms [7][8] - Recent efforts have included the creation of a cross-border e-commerce sector to facilitate international market access for local furniture manufacturers [8] Future Outlook - The establishment of the "Tianfu Beautiful Home" public brand aims to support small and medium-sized enterprises in the furniture sector, enhancing their market presence and brand recognition [9][10] - Future plans include building a high-level industrial cluster with a target of establishing a 100 billion-level leading enterprise and three 20 billion-level enterprises by 2029 [10]

Core Viewpoint - The article discusses the structural growth opportunities in the sleep market, particularly in China, highlighting the increasing consumer demand for quality and intelligent sleep products driven by various consumer segments [1][12]. Demand Side: Five Major Consumer Profiles - The "Self-Indulgent" group values high-quality living and is willing to invest in luxurious sleep experiences, integrating aesthetics into their sleep environment [1]. - The "Pet Owners" prioritize hygiene and durability in bedding products, seeking features like antibacterial properties and easy maintenance to ensure a healthy sleep environment [3]. - The "High-Pressure Compensators" are looking for instant sleep aids and are willing to pay a premium for products that alleviate stress and improve sleep quality [5]. - The "Family Responsibility" group seeks solutions that balance family duties with sleep efficiency, favoring easy-to-clean and durable bedding materials [7]. - The "Health Anxiety" group is focused on improving sleep quality through smart technology and specialized materials, addressing health concerns related to sleep [9]. Supply Side: Technological Product Reconstruction - The industry is undergoing a materials revolution, with innovations like 3D antibacterial fibers and eco-friendly manufacturing processes enhancing product quality [12]. - Smart technology is evolving from a novelty to a central role in sleep management, with a significant percentage of consumers interested in AI-enabled sleep products [13][16]. - Design philosophy is shifting towards a holistic experience, with new standards for bedding products that encompass multiple performance metrics [16]. Key Growth Areas in the Industry - The smart bedding segment is transforming into a health management ecosystem, with leading companies focusing on a closed-loop system for monitoring and improving sleep quality [18]. - The integration of skincare elements into bedding products is becoming a trend, reflecting consumer desires for multifunctional products that combine sleep and beauty [18]. - Sleep solutions are becoming more fragmented, with products designed for various environments, indicating a need for innovative materials and compact designs [18]. Conclusion - The future of the bedding industry is centered around user needs, emphasizing the importance of data-driven and service-oriented value delivery to capitalize on the structural growth opportunities in the sleep economy [20].

Core Insights - Leading companies have expanded from robotic vacuum cleaners to various smart home cleaning robot products, further covering traditional home appliance sectors such as washing and drying machines and smart TVs [1][4]. Company Developments - Pursuit Technology launched over 30 new products on September 4, including smart TVs, air conditioners, refrigerators, washing machines, and smart wearables, marking its first extension beyond cleaning appliances into black and white goods [3]. - Pursuit holds the third position in the global smart home cleaning robot market with a market share of 10.2%, following Stone Technology and Ecovacs, which have market shares of 15.2% and 13.7%, respectively [3][4]. - The company is expanding its product line with smart appliances that utilize robotic arms, including air conditioners with zoned airflow and washing machines with bionic arm knobs [3]. Market Trends - The global smart home cleaning robot market is projected to ship 15.352 million units in the first half of 2025, reflecting a year-on-year growth of 33% [3]. - In the sweeping robot segment, which accounts for 73.4% of the global smart home cleaning robot market, leading Chinese companies Stone Technology, Ecovacs, and Pursuit have market shares of 20.7%, 13.9%, and 12.3%, respectively [4]. Financial Performance - Ecovacs reported revenue of 8.676 billion yuan, a year-on-year increase of 24.37%, with a net profit of 979 million yuan, up 60.83% [5]. - Stone Technology achieved revenue of 7.903 billion yuan, a year-on-year growth of 78.96%, but its net profit decreased by 39.54% to 678 million yuan [5]. Strategic Insights - Pursuit's expansion into new product categories is driven by a combination of shareholder resources, strategic demands, and market opportunities, as it faces competitive pressure from capital-strong rivals like Ecovacs and Stone Technology [5]. - There were rumors about Pursuit's potential IPO in 2024, which were denied, indicating that the company may be leveraging its multi-category layout to enhance its valuation [5].

Group 1 - The health sleep industry is identified as a blue ocean market with vast opportunities [1] - AI smart mattresses are highlighted as a core category within the industry, currently having a low penetration rate but significant growth potential [1] - Leading companies are accelerating their layout in the smart mattress sector as AI technology continues to advance [1] Group 2 - It is expected that the technology of smart mattresses will continue to evolve and their functionalities will expand [1] - The logic for market expansion in the smart mattress segment is solid [1]

Group 1 - The health sleep market in China is rapidly growing, with over 90% of the population experiencing sleep quality issues, leading to increased demand for health sleep products. The market size reached 499.58 billion yuan in 2023 and is expected to grow to 658.68 billion yuan by 2027, with a CAGR of 8.5% over ten years [1][2] - The penetration rate of smart mattresses is currently low, but the market is expanding quickly. From 2015 to 2023, the demand for smart mattresses in China increased from 93,000 units to 1.495 million units, representing a compound annual growth rate (CAGR) of 40.2% [2][3] - The smart mattress industry is expected to experience a new wave of rapid development due to advancements in AI algorithms and brain-machine interface technologies, with leading companies like Xilinmen, Mousse, and Qushui Technology launching AI mattress products [3][4] Group 2 - Leading companies are actively entering the health sleep ecosystem. Xilinmen has established a joint research center with Tsinghua University and launched the AI "Baobao·BrainCo" mattress, which utilizes non-invasive brain-machine interface technology [4] - Mousse plans to release the T11 series in 2024, which reduces sleep onset time by 37.3%, turning frequency by 34.2%, and waking frequency by 19.6%. The company is also collaborating with MIT to participate in the formulation of international smart sleep standards [4] - Qushui Technology is set to launch an "AI sleep monitoring improvement mattress" in 2024, integrating with the Mijia ecosystem to create a "sleep + life" integrated scenario, while also enhancing sleep monitoring algorithms in collaboration with ByteDance [4]

Group 1 - The health sleep industry is identified as a blue ocean market with vast opportunities, particularly in AI smart mattresses, which are currently experiencing low penetration but have significant growth potential [1] - Leading companies in the industry are accelerating their investments and strategies in the AI smart mattress segment as technology continues to advance [1] - The ongoing evolution of AI technology is expected to enhance the functionality of smart mattresses, leading to a solid market expansion logic and the potential for new growth curves for companies [1]

Company Overview - Mousse Co., Ltd. is primarily engaged in the research, development, production, and sales of health sleep systems, including mattresses and bed frames [1] - The company operates within the home light industry sector and has a business presence across multiple provinces and cities in China [1] Recent Developments - As of August 12, 2025, Mousse's stock price closed at 32.05 yuan, reflecting a decrease of 0.87% from the previous trading day [1] - The company announced a temporary shareholders' meeting scheduled for August 13 to review the proposal for capital reserve conversion into share capital for the fiscal year 2024 [1] - Mousse will launch its 17th Global Sleep Culture Journey on August 18, with its AI smart mattress set to be tested in extreme cold conditions aboard the polar research icebreaker "Xuelong" [1] Market Activity - On August 12, the main funds experienced a net outflow of 1.2007 million yuan, with a cumulative net outflow of 5.0437 million yuan over the past five trading days [2]

Core Insights - The 2025 World Artificial Intelligence Conference (WAIC) showcased over 3,000 cutting-edge AI products, highlighting AI's transformative impact across various sectors, including daily shopping, health management, and smart living [1] - Three major trends emerged from the conference: systematic breakthroughs in technology leading to ecological transformations, young entrepreneurs driving AI development, and the acceleration of AI empowering diverse industries [1] Industry Trends - The sleep health sector is becoming a critical battleground for technological advancements, with innovations like brainwave monitoring and smart interventions emerging to address the global insomnia epidemic [1][2] - The rise of smart mattresses exemplifies this transformation, offering personalized sleep solutions that move beyond traditional bedding limitations [2] Market Potential - The smart mattress market in China is still in its early stages, with a penetration rate of less than 5%, indicating over five times growth potential compared to developed countries [2] - Despite a late start, the market is experiencing steady growth driven by rising incomes, consumption upgrades, and the booming smart home industry, creating a trillion-dollar market opportunity [2] Company Innovations - Chinese mattress companies are actively engaging in the "sleep economy," utilizing technology to meet consumer needs through innovative products like air springs and memory materials [3] - Joy Li Men has demonstrated foresight by launching the world's first smart mattress health sleep system in 2014 and continues to innovate in the smart sleep sector [3][4] Product Development - Joy Li Men introduced the "aise宝褓" brand in 2024, marking a strategic shift towards a smart sleep service ecosystem [4] - In July 2025, Joy Li Men partnered with BrainCo to release the "宝褓・BrainCo" AI mattress, integrating brainwave technology to enhance user experience [4] Sales Performance - Joy Li Men's functional smart product line achieved sales exceeding 100 million yuan in 2024, with its high-end AI smart mattress series available in over 200 stores nationwide [4] - The company has successfully provided personalized mattress recommendations to over 130,000 customers through its "space capsule" smart selection system [4] Future Outlook - The future of sleep technology is being redefined by continuous technological advancements and cost optimizations, with the potential for smart sleep solutions to benefit a broader audience [5] - Industry reports suggest that sleep is emerging as a new infrastructure, with emotional support and non-pharmaceutical health interventions poised to drive significant market growth [5]

Core Viewpoint - Mousse Health Sleep Co., Ltd. has signed a memorandum of cooperation with Huawei to integrate its health sleep system with the HarmonyOS ecosystem, aiming to create a unified smart sleep environment that enhances user experience through system-level integration rather than fragmented operations [1][2]. Group 1: Partnership Details - The memorandum outlines that Mousse will connect its health sleep system to the HarmonyOS, allowing its AI smart mattress to interact with other smart devices in the bedroom, such as lights, curtains, and air conditioning [1]. - The collaboration aims to establish a "full-scene smart sleep ecosystem" where different brands and types of bedroom devices can work together under Mousse's sleep system, reducing the need for users to operate each device individually at night [1][2]. Group 2: Technical Integration - The integration process involves the AI smart mattress reading pressure data and synchronizing it with other devices in the bedroom through HarmonyOS's distributed capabilities, enabling automated adjustments like dimming lights and closing curtains without manual intervention [2]. - The memorandum also emphasizes "technical standardization," where Mousse's sleep technology algorithms and Harmony's interconnection protocols will be used to create interface standards that can be shared with the industry, potentially reducing redundant development and promoting a unified interconnection protocol in the health sleep industry [2]. Group 3: Strategic Implications - For Mousse, this partnership represents an expansion of its product matrix and a shift towards offering personalized, intelligent health sleep solutions rather than just selling mattresses [3]. - For HarmonyOS, the deep integration of bedroom scenarios will strengthen its system-level advantages in the whole-home smart field, providing a model for collaboration between home manufacturing companies and digital platforms in the context of differentiated terminal demands and the lack of industry standards [3].