拥有账号"@老郭机械局"的郭先生是一位手握汽车售后实战经验的资深车评人。账号早期深耕各级别车型测试与维修内容，本可为用户选买决策和用 车体验提供切实帮助。但一段时期里，流量波动让他陷入两难：是坚守原创初心，还是向短平快的流量内容妥协？背后藏着的核心症结，是其视频2秒跳 出率居高不下。而优质内容需遵循"黄金3秒"原则，前几秒若不能让用户感受到"有用"或"有趣"，再好的内容也难触达目标受众。最终，在平台的全程支 持下，他选择坚守原创赛道，联合懂车帝共同策划推出《维修技师采访》系列节目：通过直击维修一线、对话资深技师，一针见血揭露车辆实际用车中的 潜在问题，既精准戳中用户对真实用车场景的信息渴求，又成功破解流量困局。 这份始于单个达人的转型突破，在2025年懂车帝横跨宁波、重庆、珠海3地的汽车达人嘉年华中，已然演变为一场席卷全行业的生态变革。这场贯穿 全年的行业盛会，不仅是"懂车星选"模型从试点到规模化落地的关键实践，更清晰勾勒出行业从"流量博弈"向"价值深耕"转型的核心逻辑——面对用户决 策需求升级、品牌传播诉求迭代、达人创作路径转向，以平台为核心的生态协同，正成为驱动行业持续前行的关键动力，也让更多像郭先生这样 ...

Core Insights - The automotive marketing landscape is evolving as the industry shifts from a "traffic dividend era" to a "certainty era," necessitating a more structured and quantifiable approach to influencer marketing [1][4][7] - The introduction of "Dongche Star Selection" aims to create a standardized, transparent, and quantifiable influencer marketing infrastructure for the automotive sector [1][4][12] Group 1: Industry Changes - Influencer-driven sales growth in the automotive sector has slowed, indicating a significant adjustment in the influencer economy, which is particularly urgent for automotive brands [3][9] - Unlike fast-moving consumer goods, automotive purchases require long-term engagement and multiple touchpoints, making it challenging to directly correlate influencer content with sales conversions [3][9] - Traditional "flat-rate" collaboration models are difficult to evaluate, relying heavily on superficial metrics like views and likes without identifying genuine purchase intent [3][9] Group 2: Platform Evolution - Platforms are transitioning from merely distributing traffic to building foundational "value infrastructure" that provides standardized tools and ensures data traceability [4][10] - "Dongche Star Selection" was launched to help brands identify genuine car-buying prospects and make influencer collaborations more data-driven and verifiable [4][10][11] Group 3: Content Production and Evaluation - The automotive influencer carnival represents a structural innovation in content production, allowing for a more efficient and cost-effective mechanism [5][12] - The carnival setup enables brands to provide resources and support, allowing influencers to focus on content creation rather than logistical coordination [5][12] - The introduction of the "Quality Content Ranking" shifts the evaluation focus from follower count to the number of new A3 users generated, emphasizing the importance of reaching potential car buyers [6][12][13] Group 4: Future Directions - The automotive marketing sector is moving towards a model that prioritizes professionalism, authenticity, and certainty, with influencers becoming reliable communicators between brands and consumers [7][13] - The industry is expected to increasingly focus on controllable advertising, content authenticity, and precise targeting as it matures [6][13]

Group 1 - The automotive consumption market is experiencing a new growth cycle driven by the Shanghai Auto Show and the May Day holiday, along with various subsidy policies for vehicle replacement and scrapping [2] - The 2025 Dongchedi & Douyin Automotive Creators Conference in Ningbo introduced a new model of "Douyin and Dongchedi dual-end integration," highlighting the transformation of automotive content ecology and marketing models [2][3] Group 2 - User behavior in the automotive consumption decision chain is undergoing fundamental changes, with 84% of users browsing vehicle content on Douyin before switching to Dongchedi for detailed information [3] - The dual-end collaboration effectively addresses the pain points of fragmented information acquisition and decision-making processes in traditional car purchasing [3][4] Group 3 - The dual-end collaboration creates a complete closed loop of "interest stimulation - information accumulation - decision support," enhancing the efficiency of car purchasing decisions [4] - Douyin's traffic advantage and Dongchedi's professional attributes work together to build user trust and streamline the decision-making process [4] Group 4 - The "Dongche Star Selection" marketing product launched by Dongchedi and Douyin addresses the complexities of automotive marketing through a systematic marketing mechanism [5] - This product utilizes user data from both platforms to create a refined operational model, targeting potential car buyers more effectively [5][6] Group 5 - The dual-end data integration allows for unique user profiling capabilities, enabling brands to tailor marketing strategies based on user interest and purchase intent [6][7] - The "Dongche Star Selection" model has shown that 65% of creators achieve monthly cash amounts exceeding 100,000 yuan, indicating a successful marketing strategy [7] Group 6 - The automotive content ecosystem is thriving, with Dongchedi investing 5 billion yuan and 1,500 billion in traffic to support quality content creators [9] - The user base has grown significantly, with a year-on-year increase of 82%, and the popularity of new energy-related content has surged [9][10] Group 7 - Quality automotive content is crucial for account operation, user value, and commercial monetization, with high engagement rates and better algorithm recommendations [10] - Despite the promising outlook, content creators face challenges such as high costs and unstable traffic [10][11] Group 8 - Dongchedi is enhancing support for creators through operational services and platform resources, helping over 100,000 creators increase their traffic by more than 70% [11] - The dual-end collaboration is expected to evolve into an "ecological infrastructure," fostering a positive cycle among content, users, and commercial interests [11][13] Group 9 - The dual-end integration is seen as a strategic move to reshape industry rules and enhance marketing efficiency in the automotive sector [13] - The ongoing support policies and product iterations are anticipated to further unlock the potential of dual-end collaboration, paving the way for sustainable growth in automotive marketing [13]

Core Insights - The conference held on April 25, 2025, announced that Dongche Di will increase support for quality creators with a budget of 5 billion in cash, 150 billion in traffic, and 10,000 quality vehicle sources over the next year [1] - Dongche Di aims to enhance its content ecosystem by signing 200 top creators and restarting the New Energy Leading Plan to find 100 specialized authors for in-depth analysis of new energy vehicles [1] - The user base has grown significantly, with a daily average of 5 million interactions and an 82% year-on-year increase in user scale, particularly among users under 30 and a doubling of female users [1] Group 1 - The creator ecosystem is evolving, with nearly a doubling of creators on both Douyin and Dongche Di, and an increase in diverse content types, including entries from non-traditional automotive authors [2] - Quality content is shifting from mere information provision to deeper analysis, with user search intent for quality content being 1.6 times the average level, leading to higher interaction and follower conversion rates [2] - Dongche Di has provided over 7,000 vehicle source supports and organized more than 20 offline events in 2024 to enhance creator income through initiatives like "Exclusive Filming" and "Content Incentive Program" [2] Group 2 - Approximately 84% of users who show interest on Douyin transition to Dongche Di to explore vehicle databases, and 78% search for specific models and read in-depth reviews, reshaping the car purchasing decision-making process [3] - The "National Automobile Trade-in Intelligent Service Platform" launched on April 21, 2025, offers centralized access to government subsidies for car purchases, covering all 31 provinces and maximizing consumer benefits [3]