元旦假期，苏州消费市场迎来"开门红"。全市围绕"in苏州·跨年啦"主题，在各重点商圈推出二十余 场特色促消费活动，传统非遗与潮流文化碰撞，线下体验与线上互动交融，节日消费市场繁荣有序，商 业载体人潮如涌，市民消费热情充分释放，点燃苏州消费市场第一把火。监测数据显示，全市100家重 点商贸企业元旦假期预计实现销售额8.18亿元，同比增长8.6%，消费市场呈现繁荣有序、活力迸发态 势。 面向年轻客群，苏州各商圈的活动设计更是"脑洞大开"。苏州工业园区星悦汇商场推出的"燃魂跨 年，次元之力点亮2026"活动，是苏州首个大型二次元主题跨年活动。现场会聚了众多动漫爱好者，星 次元晚会、COSPLAY巡游、主题集市人气爆棚。"现场氛围太好了！"大学生小陈cos成喜爱的角色前 来"打卡"，在集市上买了限量周边，看了喜欢的表演，他点赞道："这种专属我们年轻人的跨年方式很 棒。" 多元化的主题市集和实实在在的消费让利，成为拉动假期消费的"硬通货"。相城区开展"畅购相城 暖冬好市"活动，在龙湖、天虹等商圈轮动举办市集，并配套发放零售消费券；在姑苏区，十全街头的 大树们纷纷穿上棉衣，吸引了众多市民游客拥抱打卡，十全广场的"冬日暖集 ...

Core Insights - The "2025 Dawang Fashion Town Fashion Vitality Carnival" is being held from November 7 to 9, focusing on "fashion + culture + consumption" to enhance local industry vitality and showcase the unique charm and development potential of Dawang Fashion Town [2][9] - The carnival features nearly 100 participating merchants offering discounts starting from 10%, with sales on the event day reportedly increasing by over 50% compared to normal [2][6] Group 1: Event Overview - The carnival aims to implement the provincial and municipal "Enjoy Guangdong Warm Winter" cross-year consumption season, marking an important upgrade for Dawang Fashion Industry as a "highland of industry + destination for consumption" [3] - The opening ceremony included traditional performances and technological displays, highlighting the fusion of "fashion + technology" [3][4] - The event features over 40 well-known clothing brands providing significant discounts, enhancing consumer benefits [3] Group 2: Cultural and Economic Impact - The carnival showcases a variety of activities, including traditional performances, food tasting, and interactive experiences, emphasizing the integration of culture and consumption [4][7] - Dawang Fashion Town has gathered over 700 fashion enterprises, forming a complete industrial chain from fabric research and design to production and sales [9] - The event serves as a platform for businesses to showcase their brand strength while allowing citizens to experience the vibrancy of the fashion industry, promoting high-quality economic development [9]