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Z世代都有怎样的用纸习惯?这份报告揭示健康消费趋势
Sou Hu Cai Jing· 2025-08-26 14:20
从抽纸、洗脸巾到湿厕纸,Z世代正以健康理念重塑校园生活用纸消费格局,校园宿舍成为品质升级的 前沿阵地。 湿厕纸的普及率在校园快速提升,其选购也需格外谨慎。市面上存在用含酒精香精的普通湿巾冒充专业 湿厕纸的情况,或配方刺激性强、堵塞马桶的产品,都是选购时需要避开的"陷阱"。 在即将到来的开学季,洁柔也为大学生提炼核心选购建议,如考虑宿舍共享或外出携带场景,可选择设 计巧妙、独立包装的分享式手帕纸,兼顾实用与社交趣味。此外,针对洗脸巾,选购时重点查看三项: 是否为天然材质(如100%棉、100%植物纤维等)、是否通过医护级安全认证、是否有皮肤无刺激测试 报告。厚度和韧性(如耐拉扯不掉絮)也是舒适体验的关键。 南方+记者 郜小平 对于Z世代而言,产品品质(如吸水性、柔韧性、安全性等)是不可动摇的基石。调研显示,超过50% 的大学新生在选购纸品时,会优先考虑"100%原生木浆"和"柔软性"这两大关键因素。 回收浆可能残留的粉尘刺激风险,使得"100%原生木浆"成为基础清洁类纸巾(如抽纸、手帕纸)的第 一选购原则。 在精致护理领域,传统毛巾易滋生细菌的痛点,促使超过60%的大学生转向使用一次性洗脸巾。选购洗 脸巾时,年 ...
财说| 负债率89%的宜宾纸业“跨界转型”蒙阴影
Xin Lang Cai Jing· 2025-05-26 23:38
Core Viewpoint - Yibin Paper's stock price has nearly doubled in the past month, reaching a historical high, primarily driven by a related acquisition of a controlling stake in Sichuan Push Acetate Fiber Co., Ltd. from its parent company Wuliangye Group [1][2] Financial Performance - In 2024, Yibin Paper's revenue is expected to decline by 8.34% year-on-year, with a net loss expanding to 128 million yuan, while the gross margin of its traditional paper business has turned negative [1][6] - The company reported a revenue of 2.238 billion yuan in 2024, down 8.34% year-on-year, and a net profit attributable to shareholders of -128 million yuan, a shift from profit to loss [6][8] Acquisition Details - Yibin Paper acquired 67% of Sichuan Push Acetate Fiber Co. for 206 million yuan, with the target company projected to generate a net profit of 149 million yuan in 2023 at a price-to-earnings ratio of only 2 [1][2] - The acquisition is seen as a strategic move to transform the business into high-barrier acetate fiber production, but faces significant integration challenges due to differing technologies and market channels [2][4] Debt and Financial Strain - Yibin Paper's debt ratio reached 91.69%, with a total debt of 2.54 billion yuan in short-term loans and 1.756 billion yuan in long-term loans, raising concerns about its financial sustainability [1][3] - The company is expected to incur fixed financial expenses of approximately 110 million yuan annually due to interest payments and debt repayments related to the acquisition [5][6] Industry Challenges - The paper industry is facing significant pressure, with Yibin Paper's paper product output declining by 18.79% and sales down by 9.7% in 2024 [7][8] - The average price of paper products has decreased by 5.7%, while production costs have increased by 11.2%, further squeezing profit margins [7][9] Market Valuation - Despite the short-term stock price surge, Yibin Paper's price-to-book ratio stands at 25 times, significantly higher than the industry average of 1.54 times, indicating potential long-term risks if performance does not meet expectations [10]