从抽纸、洗脸巾到湿厕纸，Z世代正以健康理念重塑校园生活用纸消费格局，校园宿舍成为品质升级的 前沿阵地。 湿厕纸的普及率在校园快速提升，其选购也需格外谨慎。市面上存在用含酒精香精的普通湿巾冒充专业 湿厕纸的情况，或配方刺激性强、堵塞马桶的产品，都是选购时需要避开的"陷阱"。 在即将到来的开学季，洁柔也为大学生提炼核心选购建议，如考虑宿舍共享或外出携带场景，可选择设 计巧妙、独立包装的分享式手帕纸，兼顾实用与社交趣味。此外，针对洗脸巾，选购时重点查看三项： 是否为天然材质（如100%棉、100%植物纤维等）、是否通过医护级安全认证、是否有皮肤无刺激测试 报告。厚度和韧性（如耐拉扯不掉絮）也是舒适体验的关键。 南方+记者 郜小平 对于Z世代而言，产品品质（如吸水性、柔韧性、安全性等）是不可动摇的基石。调研显示，超过50% 的大学新生在选购纸品时，会优先考虑"100%原生木浆"和"柔软性"这两大关键因素。 回收浆可能残留的粉尘刺激风险，使得"100%原生木浆"成为基础清洁类纸巾（如抽纸、手帕纸）的第 一选购原则。 在精致护理领域，传统毛巾易滋生细菌的痛点，促使超过60%的大学生转向使用一次性洗脸巾。选购洗 脸巾时，年 ...

8月21日，国内个人卫生用品龙头企业恒安国际（01044.HK，股价24.54港元，市值284.87亿港元）交出 一份营收微降、利润收缩的中期成绩单。财报显示，2025年上半年，公司实现营业收入118.08亿元，同 比略降0.2%；公司权益持有人应占利润约13.73亿元，同比减少2.6%；毛利率由去年同期的33.3%下滑至 32.3%。 中期财报显示，恒安国际三大业务表现分化明显：纸巾业务收入为71.74亿元，同比增长3.2%，占比提 升至60.8%；卫生用品（含卫生巾和纸尿裤）收入为33.04亿元，同比下滑14.4%，占比降至28.0%；其他 业务（含原材料贸易、家居用品及国际业务）收入为13.31亿元，同比增长29.6%。 在当日举行的业绩发布会现场，恒安国际执行董事兼行政总裁许清流在回答《每日经济新闻》记者关于 公司未来增长品类的提问时称，近年随着消费习惯变化，湿厕纸、洗脸巾等品类快速增长，底部抽取式 卫生纸等产品通过优化使用方式打开市场。对此，公司已推出含乳酸的洗脸巾等创新产品。未来恒安国 际会将趋势品、明星品单列分类跟踪市场走势。 许清流表示："像纸巾、卫生巾、湿巾这类传统产品，在材料工艺、使用方法 ...

Core Viewpoint - The financial report of Hengan International shows a slight decline in revenue and profit for the first half of 2025, indicating challenges in the personal hygiene products market, particularly in the sanitary products segment. Financial Performance - For the first half of 2025, Hengan International reported revenue of 11.808 billion yuan, a slight decrease of 0.2% year-on-year [1] - The profit attributable to equity holders was approximately 1.373 billion yuan, down 2.6% year-on-year [1] - The gross profit margin decreased from 33.3% in the same period last year to 32.3% [1] Business Segment Performance - The tissue paper segment generated revenue of 7.174 billion yuan, an increase of 3.2% year-on-year, accounting for 60.8% of total revenue [1] - The sanitary products segment, including sanitary napkins and diapers, saw revenue decline to 3.304 billion yuan, down 14.4% year-on-year, with its share dropping to 28.0% [1] - Other businesses, including raw material trading and home products, achieved revenue of 1.331 billion yuan, a significant increase of 29.6% [1] Market Trends and Innovations - The company is focusing on innovative products such as wet toilet paper and facial wipes to adapt to changing consumer habits [1][2] - Hengan International plans to track market trends for emerging and star products separately [1] Competitive Landscape - The sanitary products segment faced challenges due to new brand entries, reduced foot traffic in traditional channels, and competitive promotions on e-commerce platforms [5] - The adult incontinence products market is growing, with a 1% increase in adult diaper sales [6] E-commerce and New Retail - E-commerce and new retail channels accounted for 34.4% of total sales, with a year-on-year growth of 7.9% [7] - The company anticipates continued growth in these channels, particularly in "instant retail" [7] Cost and Margin Analysis - The gross margin for the tissue paper segment improved from 19.6% to 21.9%, while the gross margin for sanitary napkins decreased from 59.5% to 57.3% [7] - Overall gross margin declined by 1 percentage point due to rising raw material costs [7] Safety and Standards - Hengan International emphasizes the importance of sanitary napkin safety, stating that high gross margins support marketing expenses rather than compromising product safety [8] - The company adheres to strict internal standards that exceed national regulations for sanitary napkin safety [8]

Core Viewpoint - The article highlights the entrepreneurial journey of Cheng Gang, who successfully established Youpai, a company specializing in pet care products, by identifying and capitalizing on a niche market in pet hygiene products, leading to significant growth and market presence in both domestic and international markets [1][3][7]. Group 1: Company Overview - Youpai's revenue reached approximately 1.02 billion yuan in 2024, with a net profit of about 59 million yuan, and over 60% of its revenue coming from overseas markets [3][31]. - The company operates across three main segments: pet care, adult care, and personal care, with pet care products contributing over 70% of total revenue [5][6]. - The brand Honeycare has become a best-seller on Amazon in the pet category, with one product selling 136,000 units in a month and maintaining a top position in the Dog Diapers category [20][24]. Group 2: Market Strategy - Youpai has adopted a dual-brand strategy, launching Honeycare for high-end markets and Cocoyo for cost-effective domestic markets, allowing it to capture a broad customer base [7][26]. - The company has established a robust online and offline sales channel ecosystem, with nearly 70% of its revenue generated from online sales [12][13]. - Youpai's pricing strategy in overseas markets directly competes with high-end brands, resulting in a gross margin of 35.65% for overseas revenue in the first eight months of 2024 [16][30]. Group 3: Competitive Landscape - Youpai faces competition from larger players in the market, including Unicharm, which poses both a partnership and competitive threat as it expands into pet care [29]. - The company maintains a higher gross margin compared to competitors, with a gross margin of 32.10% in 2024, indicating effective cost management and pricing strategies [30]. - The global pet supplies market is projected to grow significantly, with the U.S. market expected to reach $32.05 billion by 2027, presenting opportunities for Youpai [31][32]. Group 4: Future Outlook - Youpai's focus on the pet care segment, which is often overlooked, positions it well for future growth as the market continues to expand [33]. - The company has invested in local manufacturing and supply chain capabilities, enhancing its competitiveness and reducing reliance on exports [12][26]. - However, the potential for price wars and competition from larger brands remains a concern, necessitating continuous innovation and brand differentiation [29].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 60.06 [6][4]. Core Views - The company is positioned as a "healthcare enterprise driven by both consumption and medical sectors," with its brands "Winner" and "Purcotton" gaining influence. The consumption segment is expected to maintain growth momentum despite short-term fluctuations due to public sentiment events, while the medical segment is anticipated to recover due to both internal and external growth drivers [1][3]. - The company has shown strong performance in its core product categories, particularly during the 618 shopping festival, with significant sales growth in key items such as facial towels and baby products [2][3]. Summary by Sections Consumption Segment - In Q1 2025, the consumption segment achieved revenue of RMB 1.34 billion, representing a year-on-year increase of 28.8%. Although Q2 revenue growth is expected to slow due to industry sentiment issues, core categories continue to perform well. The company has implemented product innovation and precise marketing strategies, leading to significant sales in e-commerce platforms [2][3]. - The marketing strategy has focused on product safety and brand recognition, particularly in the sanitary napkin category, which is expected to see continued growth alongside innovations in adult underwear and cotton soft towels [3][4]. Medical Segment - The medical segment is benefiting from ongoing product innovation and channel expansion, with a focus on domestic hospital channels and consumer medical channels. The acquisition of GRI is expected to enhance export capabilities due to its global production capacity [3][4]. Financial Forecast and Valuation - The company is projected to achieve net profits of RMB 1.061 billion, RMB 1.301 billion, and RMB 1.589 billion for the years 2025, 2026, and 2027, respectively, with corresponding EPS of RMB 1.82, RMB 2.23, and RMB 2.73. The report maintains a target PE of 33 times for 2025, reflecting the dual growth drivers of consumption and medical sectors [4][10].

Core Insights - The article highlights the rapid growth of the Chinese e-commerce brand 美ONE优选, which has successfully connected high-quality manufacturers with consumers, achieving over 2.5 million sales of 72 self-operated products and serving more than 1.5 million users [1][9]. Group 1: Business Model and Strategy - 美ONE优选 aims to empower "invisible champion" factories by providing them a platform to showcase their products directly to consumers, overcoming challenges related to brand operation and market access [3][5]. - The brand collaborates with top manufacturers, leveraging the influence of live streaming to enhance product visibility and credibility, thus attracting more orders and partnerships [5][6]. - The selection process for partner factories involves rigorous quality control and cultural value assessment, ensuring that products not only meet high standards but also resonate with traditional craftsmanship [5][6]. Group 2: Product Development and Quality Control - 美ONE优选 emphasizes strict quality control throughout the supply chain, requiring partner factories to pass evaluations from third-party organizations, with most achieving scores between 80-90 [6][7]. - The product development cycle is extensive, averaging 4-6 months, focusing on user experience and continuous feedback for product optimization [6][8]. - The brand has successfully launched various products, such as soft-bristle toothbrushes and premium dried fruits, which have received positive market responses and high sales volumes [7][8]. Group 3: Market Performance and Future Outlook - The brand's product range has expanded to 72 SKUs, covering diverse categories, with several items achieving significant sales milestones, such as over 500,000 units for garbage bags and more than 100,000 units for other popular products [9][12]. - 美ONE优选's growth reflects a shift in the e-commerce landscape from traffic competition to value competition, positioning itself as a co-creator of brands rather than just a manufacturer [12]. - Future plans include focusing on high-potential categories like beauty tools and pet products, with a commitment to understanding consumer needs and maintaining high product quality [12].

Investment Rating - The report provides a positive investment rating for the beauty and personal care industry, highlighting significant growth potential in various segments [1]. Core Insights - The beauty and personal care industry is experiencing a surge in user engagement, particularly in makeup and fragrance categories, driven by trends such as emotional healing and cultural collaborations [3][8]. - The report emphasizes the importance of understanding consumer trends, such as the rise of mini makeup products and the integration of fragrance into personal care routines, which are reshaping market dynamics [10][90]. User Trends - Trend 01: The rise of "mini makeup" products, with searches for mini makeup increasing by 145% year-on-year, indicating a shift towards portable beauty solutions [15][17]. - Trend 02: The "island makeup" trend reflects a desire for quick, effective beauty solutions that cater to the vacation mindset, with related searches up by 350% [38][44]. - Trend 03: The "no foundation makeup" trend is gaining traction, with a 262% increase in searches, as consumers seek lightweight, breathable products for warmer months [76][78]. Fragrance Trends - Trend 01: The focus on "energy fragrances" is growing, with a 165% increase in related searches, as consumers seek scents that resonate with their emotional states [92][94]. - Trend 02: The "memory fragrance" trend utilizes scents to evoke memories, with significant engagement on platforms like Xiaohongshu, indicating a strong consumer interest in personalized fragrance experiences [100][102]. - Trend 03: The trend of "DIY fragrances" is emerging, with a 52% increase in searches for DIY scent combinations, reflecting a growing consumer interest in personalized fragrance solutions [180][182]. Category Trends - The report identifies a significant expansion in the women's hygiene products sector, with trends such as "therapeutic sleepwear" and "private care" gaining traction due to increased consumer awareness and demand [188][194]. - The "absorbent pads" trend highlights a growing need for incontinence products, with a staggering 813% increase in related searches, indicating a previously underserved market [217][223]. - The "facial cleansing wipes" trend is also on the rise, with a focus on convenience and user experience, particularly for travel and outdoor activities, as evidenced by a 134% increase in related discussions [238][250].