近日，上海白领陈璐和入职第一天的同事"八目相对"——四只眼睛是人，四只眼睛来自两人胸前的狗。 图源：有意思报告 这只"狗"来自韩国品牌Mardi Mercredi。凭借标志性的小雏菊和腊肠狗图案，该品牌近两年迅速走红。公开数据显示，自2022年5月进入中国市场以来， Mardi Mercredi在不到两年时间内，创下了约6亿元人民币的营收。 从销量来看，该品牌的热门款卫衣和T恤在其天猫旗舰店已累计售出近20万件。而在某拼团平台上，销售同款商品的店铺总销量更是突破200万件。 Mardi Mercredi的走红只是一个缩影。如今，从T恤到棒球帽，从上海安福路到北京三里屯，从线上到线下，韩国潮牌正以前所未有的速度，席卷中国潮流 市场。 这一幕，让人感到似曾相识。上一次全民穿韩版衣服，淘"南韩外贸货"，还是二十年前。 所以，韩国服装品牌怎么又突然火起来了？ 韩国潮牌，"杀"进北上广 事实上，这股风潮早已在线上酝酿多时。 以emis为例，去年先在上海新天地开快闪店试水，今年3月又将中国首店落地淮海中路，随后迅速在深圳万象天地、成都万象城、杭州银泰IN77、北京三 里屯等潮流商圈开店。 扩张速度同样惊人的还有Rest ...

Core Insights - The report highlights the explosive growth of the bag category on the Shopee platform, driven by brand influence and consumer preference for quality and brand recognition [1][6]. Women's Bag Market - The tote bag segment is a significant growth driver, with a year-on-year GMV increase of 15%-20%, reflecting modern women's demand for large-capacity, multifunctional bags [2]. - Brand performance in women's bags is notably strong, with tote and crossbody bags seeing brand GMV growth exceeding 60%, while clutches and wallets also show substantial brand growth of 50%-60% and 30%-40%, respectively [2][12]. - The overall market for clutches, wallets, and backpacks is growing slowly, in the range of 0%-5%, indicating a stabilization in demand for these categories [2]. Men's Bag Market - The men's bag market is characterized by a functional orientation, with backpacks leading the growth at 15%-20%, followed by waist & chest bags and laptop bags at 10%-15% [3]. - Brand performance in men's bags is impressive, with laptop bags showing a brand growth rate of 40%-50%, and backpacks at 30%-40%, indicating a shift towards brand preference among male consumers [4][16]. Travel Bags and Related Categories - The recovery of the global travel market has spurred growth in travel bags and accessories, with overall GMV growth of 15%-20% [5]. - Brand travel bags are experiencing exceptional growth, with luggage brand GMV increasing by 70%-80% and travel accessories by 30%-40%, significantly outpacing the overall market [5][20]. Market Trends - The overall trend in the bag market is moving towards "branding and segmentation," with consumers increasingly valuing functionality, design, and brand value [6]. - The women's bag market emphasizes a balance of aesthetics and practicality, while the men's market focuses on functionality and quality, and the travel segment prioritizes professional design and user experience [6].