Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's profitability has significantly improved, and there is optimism regarding the gradual recovery of its main business segments, particularly in gaming [4][5] - The company achieved a revenue of 1.438 billion yuan in H1 2025, a year-on-year decrease of 24.64%, with a net profit attributable to the parent company of 256 million yuan, down 9.98% year-on-year [4] - The report anticipates a recovery in the marketing business and an improvement in gaming performance driven by product cycles, maintaining profit forecasts for 2025-2027 [4][5] Financial Performance Summary - In H1 2025, the company's revenue was 1.438 billion yuan, with a net profit of 256 million yuan, and a gross profit margin of 44.7%, an increase of 7.9 percentage points year-on-year [5] - The gaming segment generated 481 million yuan in revenue in H1 2025, a decline of 6.33% year-on-year, while the gross margin was 96.39% [6] - The digital marketing business saw a revenue of 520 million yuan in H1 2025, down 40.76% year-on-year, but with a gross margin improvement to 8.16% [6] Future Projections - The company expects net profits attributable to the parent company to be 651 million yuan, 720 million yuan, and 768 million yuan for 2025, 2026, and 2027 respectively [4][7] - The projected P/E ratios for 2025, 2026, and 2027 are 18.3, 16.6, and 15.5 times respectively [4][7] Business Segment Insights - The company is focusing on expanding its gaming categories and releasing new products, which are expected to drive growth [6] - The poker business generated 429 million yuan in revenue in H1 2025, down 12.72% year-on-year, but is anticipated to recover as production capacity increases [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][3] Core Views - The company demonstrated resilience in its performance, with a notable improvement in Q1 2025 compared to the previous quarter, driven by a recovery in its main business and a focus on new product categories in casual gaming and card business [3][4] - The revenue for 2024 was reported at 3.271 billion yuan, a year-on-year decrease of 24.0%, while the net profit attributable to the parent company was 539 million yuan, down 4.2% year-on-year [3][4] - The company is expected to see a gradual recovery in its performance, with projected net profits for 2025, 2026, and 2027 at 651 million, 720 million, and 768 million yuan respectively, indicating a positive growth trajectory [3][4] Financial Performance Summary - In Q1 2025, the company achieved a revenue of 779 million yuan, a year-on-year decrease of 20.67% but a quarter-on-quarter increase of 61.66% [3][4] - The gross margin improved to 44.27% in Q1 2025, up by 6.47 percentage points year-on-year, attributed to a higher proportion of high-margin gaming business and price increases in the card business [4] - The company maintained effective cost control, with sales expenses down 12.7% year-on-year and R&D expenses down 21.9% year-on-year [4] Business Outlook - The gaming business remains solid, with leading market positions in products like "Finger Fishing" and new growth opportunities from products like "Happy Dou Di Zhu" [5] - The card business is expected to benefit from increased production capacity and price hikes, with a new production base for 600 million decks of cards under construction [5] - The company is also strategically investing in a trading platform for sports cards, which is anticipated to have significant growth potential due to the industry's favorable conditions [5]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][3] Core Views - The company demonstrated resilience in its performance, with a notable improvement in Q1 2025 compared to the previous quarter, driven by a recovery in its main business and a focus on new product categories in casual gaming and card business [3][4] - The revenue for 2024 was reported at 3.271 billion yuan, a year-on-year decrease of 24.0%, while the net profit attributable to the parent company was 539 million yuan, down 4.2% year-on-year [3][4] - The company is expected to see a gradual recovery in its performance, with projected net profits for 2025, 2026, and 2027 at 651 million, 720 million, and 768 million yuan respectively, indicating a positive growth trajectory [3][4] Financial Performance Summary - In Q1 2025, the company achieved a revenue of 779 million yuan, a year-on-year decrease of 20.67% but a quarter-on-quarter increase of 61.66% [3][4] - The gross margin improved to 44.27% in Q1 2025, up 6.47 percentage points year-on-year, attributed to a higher proportion of high-margin gaming business and price increases in the card business [4] - The company maintained effective cost control, with sales expenses down 12.7% and R&D expenses down 21.9% year-on-year in Q1 2025 [4] Business Outlook - The gaming business remains solid, with leading market positions in products like "Finger Fishing" and new growth potential from card games and strategic investments in platforms like "Card Tao" for trading star cards [5] - The digital marketing business is expected to recover as the structural adjustments are completed and the macroeconomic environment improves, leading to increased demand in the advertising market [5] - The company is expanding its production capacity for playing cards, which is anticipated to support overall performance as the new production base comes online [5]