Investment Rating - The investment rating for the company is "Accumulate" with a target price of 36.25 CNY, while the current price is 25.94 CNY [5]. Core Insights - The company experienced a decline in revenue and profit year-on-year in Q3 2025, but structural optimization of revenue has led to improved profitability. The long-term outlook remains positive, particularly regarding the development of new business areas such as the short video center [2][11]. Financial Summary - Total revenue for 2023 is projected at 4,307 million CNY, with a year-on-year growth of 10.0%. However, a significant decline of 24.0% is expected in 2024, followed by a recovery with growth rates of 6.2%, 4.5%, and 4.1% in the subsequent years [4]. - Net profit attributable to the parent company for 2023 is estimated at 562 million CNY, with a substantial increase of 61.4% compared to the previous year. A slight decrease of 4.2% is anticipated in 2024, followed by growth in the following years [4]. - The earnings per share (EPS) for 2025 is projected to be 1.45 CNY, with subsequent increases to 1.54 CNY in 2026 and 1.62 CNY in 2027 [4][12]. Business Development - The gaming business is developing steadily, with core products expected to maintain a long lifecycle. The company is focusing on upgrading existing mobile games and developing a matrix of high-quality mobile games to enhance product efficiency [11]. - The establishment of the Shanghai International Short Video Center aims to create a full industry chain ecosystem around short videos and short dramas. This includes a fund to support high-potential creators and projects, promoting content innovation and commercialization [11].

Core Insights - The company, Zhiyu City Technology (09911), reported a significant increase in operational data for the first three quarters of 2025, with innovative business revenue estimated between 530 million to 550 million RMB, reflecting a year-on-year growth of 69.9% to 76.3% [1] - The growth in innovative business is attributed to robust development in traffic monetization and social e-commerce, contributions from actively invested short drama business, and sustained revenue from premium games [1] - Social business revenue also experienced rapid growth, estimated at approximately 4.38 billion to 4.44 billion RMB, with a year-on-year increase of about 34.5% to 36.4% [1] - The continuous high growth underscores the company's ability to accurately grasp user needs and the significant growth potential of its social product matrix empowered by AI [1]

Group 1 - The core business of NetEase remains its gaming sector, which is the only segment showing positive growth, with Q1 net revenue reaching 28.8 billion RMB, a 7.4% increase year-over-year [3] - CEO Ding Lei has returned to focus on gaming, leading to internal adjustments and a commitment to producing high-quality games [3][5] - New game releases such as "Marvel Showdown" and "Out of Bounds" have quickly topped global sales charts, contributing to the company's strong performance [3][7] Group 2 - The game "Yanyun Sixteen Sounds" has surpassed 30 million users since its launch in December 2024, with expectations for it to become a long-lasting project [5][8] - The game has been well-received in the market, filling a gap in the domestic gaming landscape for martial arts-themed games [11] - The game's development is supported by Guangdong's rich martial arts culture, which may enhance its growth potential [11]

Core Viewpoint - NetEase's Q1 2025 performance showed significant growth, driven by both new and existing games, with a net revenue of 28.8 billion yuan, a year-on-year increase of 7.4% [1][11] Revenue Growth - In Q1 2025, NetEase's net revenue from online games and related value-added services reached 24 billion yuan, up from 21.2 billion yuan in the previous quarter and 21.5 billion yuan in the same quarter last year [2] - Online games accounted for approximately 97.5% of the net revenue in this segment, an increase from 96.7% in the previous quarter and 95.2% year-on-year [2] Game Performance - The newly launched games, including "Marvel Showdown" and "Yanyun Sixteen Sounds," contributed to revenue growth, with "Marvel Showdown" achieving record highs on Steam after its second season update [2][3] - "Yanyun Sixteen Sounds" surpassed 30 million registered players by March 2025, filling a gap in the market for martial arts-themed games [5][10] Game Strategy - The company plans to adjust the update cycle for "Marvel Showdown" from three months to two months, aiming to enhance player engagement and stabilize game metrics [5] - The monetization strategy for "Yanyun" focuses on a tiered, low-pressure payment model, allowing players to enjoy the game without heavy financial commitment [6] Long-term Game Development - The success of "Identity V," which has been optimized over six years, demonstrates the potential for long-term game sustainability, with a significant revenue increase of 123% in January 2025 [7][8] - The company emphasizes the importance of continuous content updates and player loyalty for the longevity of its games, particularly for "Yanyun" [9][10] Market Response - Following the positive financial results, NetEase's stock price rose by 13.03% to 190 HKD on May 16, 2025, reflecting investor confidence [11]