Core Viewpoint - A consumer reported a food safety issue with Haidilao's product, leading to a complaint about false labeling of production dates, which has raised concerns about regulatory enforcement and food safety standards in the industry [1][3][4]. Group 1: Incident Overview - A consumer in Taiyuan purchased a Haidilao meal and found the packaging date of a condiment was later than the purchase date, leading to health issues [1][3]. - The local market regulatory authority stated that the incident fell under a "first violation no penalty" policy, which has been contested by the consumer [3][4]. Group 2: Regulatory Context - The Chinese Food Safety Law mandates that food labels must be truthful and accurate, with penalties for false labeling ranging from 50,000 to 100,000 yuan for violations involving products valued under 10,000 yuan [4]. - The regulatory authority's initial response indicated that the investigation was ongoing, and the final penalty results would be made public later [3][4]. Group 3: Company Response and New Initiatives - Haidilao claimed that the labeling error was due to a keyboard mistake and that the product's quality and storage conditions were compliant with regulations [4]. - In June 2023, Haidilao launched a new product line called "Xiafan Hot Pot Dishes" aimed at the single-serving market, with prices typically ranging from 30 to 40 yuan [4][5]. - The company is also expanding its service offerings with customized banquet services priced above 2,000 yuan, targeting various dining occasions [5]. Group 4: Market Dynamics - Haidilao's new product line is positioned to capture a significant market space, estimated to be between 5 billion to 10 billion yuan [5]. - The competitive landscape is intensifying, with other hot pot brands engaging in price wars, offering similar low-cost delivery options [5].

Core Viewpoint - The article discusses a consumer complaint regarding a food safety issue with Haidilao's product, highlighting the regulatory response and the company's subsequent actions to address the situation [1][2][4]. Group 1: Consumer Complaint - A consumer in Taiyuan reported purchasing a Haidilao "Douhua Dry Mixed Spicy Hotpot Set" with a peanut sesame sauce labeled with a future production date of June 15, 2025, raising concerns about food safety [1]. - The consumer experienced symptoms of diarrhea after consuming the product, prompting her to report the issue to local authorities [1]. Group 2: Regulatory Response - The local market regulatory department indicated that the incident fell under a "no penalty" category due to the absence of severe consequences and the low monetary value of the product involved [1][2]. - According to the Food Safety Law of the People's Republic of China, penalties for false production dates can range from fines of 50,000 to 100,000 yuan, depending on the value of the goods and the severity of the violation [2]. Group 3: Company Response - Haidilao stated that the actual production date of the peanut sesame sauce was June 9, 2023, and the labeling error was due to a keyboard mishap by an employee, affecting seven orders [4]. - The company expressed regret for the confusion caused and has initiated a system upgrade to prevent similar errors in the future, enhancing operational efficiency [4].