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买水果还要被“教育”?百果园,你凭什么这么贵!
Sou Hu Cai Jing· 2025-08-14 09:06
Group 1 - The chairman of Baiguoyuan responded to consumer complaints about high fruit prices, suggesting that consumers lack knowledge about fruit quality [1][2] - Baiguoyuan's pricing strategy has led to perceptions of luxury, with prices for common fruits significantly higher than market rates, such as imported oranges priced higher than milk tea [2][3] - The company reported a 9.8% year-on-year decline in revenue for 2024, with a net loss of 386 million yuan and a reduction of nearly 1,000 stores, averaging three closures per day [3][4] Group 2 - Consumer expectations are centered around "high quality + reasonable price," and the company's approach of "educating" consumers has sparked backlash [3][4] - The market response indicates that consumers are voting with their feet, suggesting a disconnect between price and perceived quality [4]
钱大妈与鑫荣懋携手共建,蓝莓和国产葡萄类标准种植基地正式揭牌
Cai Jing Wang· 2025-03-24 06:29
钱大妈与鑫荣懋携手共建,蓝莓和国产葡萄类标准 种植基地正式揭牌 3月20日至21日,钱大妈在云南红河州蒙自市完成了蓝莓标准种植示范基地及国产葡萄类标准种植示范基地的揭牌。 中国水果品牌。 蒙自市农业农村局副局长王敏,钱大妈集团CEO冯卫华、CMO郑红梅,鑫荣懋集团现代及新兴渠道事业部总经理刘秀 良、蓝莓产品部产品副总监郝亚琪等出席揭牌仪式。 云南,这片阳光充沛的土地,是果蔬生长的理想之地。此次基地共建,整合了资源、渠道和品牌优势,旨在打通从产 地到社区的鲜达路径,实现鲜度闭环。 今后,来自蒙自的蓝莓、阳光玫瑰和夏黑葡萄,将通过钱大妈"从产地到餐桌"的供应链,直供其全国近3000家门店及 线上销售网络。 钱大妈集团CEO冯卫华(华姐)在现场致辞中表示,我们将借助这个合作机会,推动中国水果产业的转型升级与可持 续发展,投入更多资源用于技术创新与人才培养,提升国产水果的附加值与市场竞争力,共同打造具有全球竞争力的 随着国民健康意识提升,蓝莓、提子等营养水果需求增长。钱大妈自创立起,秉持"让每一餐都新鲜"的使命,提供新 鲜、便捷、优选的食材,追求品质卓越,构建全程可追溯体系。鑫荣懋集团作为果业龙头,拥有先进种植技术、 ...