Core Viewpoint - The establishment of a joint venture between Giant Star Legend and Yushu Technology aims to develop consumer-grade IP robots, including pet quadruped robots and humanoid robots, leveraging both companies' strengths in IP and technology [1][2][3] Group 1: Joint Venture Details - The joint venture, named Yuxing Entertainment Technology Co., Ltd., will be co-owned by both companies, each holding 50% of the shares [2] - Yushu Technology will focus on the design, production, and technical development of the robots, while Giant Star Legend will handle IP planning, AI interaction, and media promotion [2][3] - The first product, a quadruped robot, is expected to complete testing this year and begin mass production in early 2026 [1][6] Group 2: Market Potential and Strategy - The collaboration is seen as a strategic entry into the smart robot industry, capitalizing on the rapid development of AI and robotics [3] - The joint venture aims to create innovative entertainment and technology experiences, enhancing the commercial value of smart robots in various applications, including concerts and performances [3] Group 3: Financial Aspects and Orders - The partnership has already secured orders worth 120 million yuan for 6,000 quadruped robots, indicating strong market demand [6] - The expected factory price for these robots is at least 20,000 yuan each, suggesting a potential for more affordable consumer options in the future [6] Group 4: Company Background and Performance - Giant Star Legend, founded in 2017, has a diverse business model that includes new retail and IP creation, with significant contributions from celebrity endorsements [4][5] - Despite a decline in IP creation and operation revenue in the first half of the year, the overall revenue increased by 33% to 355 million yuan, driven by strong performance in new retail [10]

Core Insights - Jay Chou, a major star in the Chinese music industry, has officially entered Douyin with his character "Zhou Tongxue," generating significant online buzz. This marks the second time he has joined a social media platform under this identity, with the backing of the company "Giant Star Legend" (6683.HK) [1] - Giant Star Legend operates in two main segments: IP creation and operation, and new consumption. The company has successfully developed the "Zhou Tongxue" and "Liu Jiaolian" IPs, accumulating a total fan base of 250 million across various celebrity IPs [1][2] - The "Zhou Tongxue" IP has been monetized through collaborations with over 200 licensed partners, generating sales exceeding 1 billion yuan in the past five years [2] - The company has expanded its IP business into digital content, collaborating with a Hollywood effects team to create a digital persona for Zhou Tongxue and launching a pilot film in the metaverse [2] - The reality show "Zhou You Ji," tailored for Jay Chou, has achieved high ratings and significant online engagement, indicating strong audience interest and potential for further monetization [3] - Giant Star Legend is innovating in the integration of music events with tourism, creating immersive experiences that link concerts with local attractions, thereby enhancing economic models [3] - In the new consumption sector, the company employs an "IP-enabled new consumption" model, leveraging celebrity IPs to drive sales of health and skincare brands, creating a closed-loop commercial ecosystem [4] - The entry of Jay Chou into Douyin is expected to enhance the company's fan acquisition capabilities, expanding its reach into interest-based e-commerce and boosting revenue from IP-related products and brand collaborations [4]