Core Viewpoint - The initial snowfall in Beijing on December 12 has significantly increased the popularity and booking rates for major tourist attractions, particularly the Forbidden City and Universal Beijing Resort, indicating a surge in winter tourism interest [1][3]. Group 1: Tourist Attraction Trends - The search volume for the Forbidden City surged by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1]. - Tickets for the Forbidden City were sold out for December 13 and 14, with a more than 100% increase in booking interest for deep-dive and one-day tour packages on the same weekend [3]. - Universal Beijing Resort also saw an 80% increase in ticket booking interest for the weekend following the snowfall [3]. Group 2: Nationwide Snow Tourism - Popular snow-viewing attractions across China include historical and garden sites such as the Temple of Heaven, Summer Palace, and Yuanmingyuan, with a notable increase in bookings [4]. - Nationwide, interest in ice and snow-related attractions has risen, with top destinations including Chengdu Xiling Snow Mountain, Beijing Badaling Ski Resort, and Harbin Ice and Snow World, which saw a 280% year-on-year increase in ticket pre-sales [6]. - The average interest in winter tourism has increased by 300%, with skiing-related activities seeing an average rise of over 66% [6].

Core Insights - The initial snowfall in Beijing has significantly increased interest in winter tourism, particularly for top attractions like the Forbidden City and Universal Beijing Resort [1] Group 1: Tourism Trends - The search volume for the "Forbidden City" surged by 90% compared to the previous two days, while the search volume for "Universal Beijing Resort" increased by over 40% [1] - Tickets for the Forbidden City on December 13 and 14 are sold out, with deep-dive and one-day tour packages seeing over a 100% increase in bookings compared to the previous week [1] - Ticket booking interest for Universal Beijing Resort also rose by over 80% compared to the previous week, with a notable increase in hotel bookings in the surrounding area [1] Group 2: Visitor Demographics - The primary demographic for hotel bookings around Universal Beijing Resort consists of families and young tourists, with some visitors opting for staggered check-ins [1] Group 3: Alternative Attractions - Due to the high demand for tickets to the Forbidden City and Universal Beijing Resort, visitors are turning to other scenic spots suitable for snow viewing, leading to increased popularity for historical sites and parks [1] - Popular attractions such as Summer Palace, Yuanmingyuan, Temple of Heaven, Yonghe Temple, Jingshan Park, Beihai Park, and Badaling Great Wall have entered the top 10 list of popular scenic spots [1]

Core Insights - The snowfall in Beijing has led to a significant increase in search interest for major tourist attractions, particularly the Palace Museum and Universal Beijing Resort [1][2] - Ticket sales for the Palace Museum are sold out for the weekend of December 13-14, with a notable increase in booking interest for deep-dive tours and day trips [1][2] - Universal Beijing Resort has also seen a surge in ticket bookings, with an increase of over 80% compared to the previous week [1][2] Summary by Category - **Weather Impact**: Snowfall has affected various districts in Beijing, resulting in medium to heavy snow in most areas and localized blizzards [1][2] - **Tourism Trends**: The search volume for "Palace Museum" surged by 90% and for "Universal Beijing Resort" by over 40% compared to the previous two days [1][2] - **Booking Data**: The booking interest for the Palace Museum's weekend tours has more than doubled compared to the previous week, while Universal Beijing Resort's ticket bookings have increased significantly [1][2]

Group 1 - The first snowfall of 2025 in Beijing has led to a surge in interest for winter tourism, particularly in popular attractions like the Forbidden City and Universal Beijing Resort [1] - Search volume for the Forbidden City increased by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1] - Tickets for the Forbidden City on December 13 and 14 are sold out, with a significant increase in bookings for deep-dive tours and day trips, more than doubling compared to the previous week [1] Group 2 - Due to the high demand for tickets at the Forbidden City and Universal Beijing Resort, visitors are turning to other scenic spots, boosting the popularity of historical buildings and parks [2] - Attractions such as Summer Palace, Yuanmingyuan, Temple of Heaven, Yonghe Temple, Jingshan Park, Beihai Park, and Badaling Great Wall have entered the top 10 popular scenic spots [2]

Group 1 - The first snowfall of 2025 in Beijing occurred on December 12, with significant snowfall reported in various districts, including Yanqing, Mentougou, and Fangshan, leading to increased interest in winter tourism [1] - The search interest for top attractions such as the Palace Museum and Universal Beijing Resort surged, with keyword searches for the Palace Museum increasing by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1] - Tickets for the Palace Museum were sold out for December 13 and 14, with a significant increase in bookings for deep-dive tours and day trips, more than doubling compared to the previous week [1] Group 2 - Due to the high demand for tickets to the Palace Museum and Universal Beijing Resort, visitors turned to other scenic spots suitable for snow viewing, resulting in increased visitation to historical sites and parks [2] - Popular attractions such as Summer Palace, Yuanmingyuan, Temple of Heaven, Yonghe Temple, Jingshan Park, Beihai Park, and Badaling Great Wall entered the top 10 list of popular scenic spots [2]