Core Insights - The event themed "Super League Final Night, City Carnival" in Nanjing successfully integrated commerce, culture, tourism, and sports, converting event traffic into consumer spending [1][2] - From October 31 to November 2, Nanjing's key commercial areas recorded a transaction amount of 26.2 billion yuan, a year-on-year increase of 20.1% [1] - On the day of the match, e-commerce platform Taobao Flash Sale in the Nanjing region saw a transaction volume increase of 92% and order volume increase of 155% compared to the previous year [1] Commercial and Tourism Impact - The influx of fans and tourists significantly boosted the restaurant and accommodation sectors, with a reported average occupancy rate of 85.9% for 35 monitored hotels from October 31 to November 1, up 4.9% year-on-year [2] - During the same period, foot traffic in monitored department stores and accommodation and dining businesses increased by 9.2% and 15.9% respectively [2] - The "second viewing site" expanded to over 100 locations, creating a multi-dimensional layout that connected core venues, commercial districts, and scenic spots, enhancing consumer engagement [2] Event-Driven Activities - Various themed activities were organized in key "second viewing site" areas, such as the "Follow 'Super League' to 'Read the City'" event, which attracted over 30,000 visitors and increased street area revenue by 40% [2] - The "Nanjing Literature Night" event at Jinling STYLE saw nearly 30,000 visitors, a 78% increase compared to the previous week [2] Online Consumption Growth - The city's commerce bureau collaborated with platforms like Meituan, Taobao, Didi, and Gaode to expand the issuance of digital consumption vouchers, with Taobao Flash Sale investing 50 million yuan in vouchers over three days [3] - On the day of the event, Meituan's overall transaction scale in Nanjing increased by 9.2%, with 20.7% of transactions coming from users outside the region, marking a 27.7% year-on-year growth [3]

Group 1 - The "Sichuan Super League" match on September 6 attracted 60,817 spectators, setting a new attendance record and boosting tourism consumption in Nanjing [1] - On September 6, Nanjing's tourist attractions received 728,000 visitors, a 20.3% increase compared to September 5, while total tourism consumption reached 730 million yuan, up 6.1% [1] - Key commercial areas in Nanjing achieved a transaction amount of 1.23 billion yuan on September 6, reflecting a 5.4% increase year-on-year, with significant growth in foot traffic for shopping malls and restaurants [1] Group 2 - The event attracted over 60% of visitors from outside Nanjing, with 46.5% from other provinces and 13.6% from other cities in Jiangsu, indicating strong external interest [2] - The "1+3" promotional activity allowed ticket holders to enjoy benefits at 409 local businesses, enhancing the appeal of the event for tourists [2] - The atmosphere during the match was vibrant, with various food and beverage options available, contributing to a lively viewing experience [3] Group 3 - The event spurred significant increases in tourism consumption across various sectors, with shopping up 52.9%, entertainment up 47.9%, and recreational spending up 16.1% [4] - Nighttime consumption areas saw substantial growth, with the Confucius Temple area increasing by 50% and the Yangtze River Road area by 34.7% [4] - Digital consumption initiatives, including expanded coupon offerings and promotional hotel packages, were implemented to attract visitors from Xuzhou [4] Group 4 - Seven hotels in Nanjing reported occupancy rates exceeding 90% on the night of the match, reflecting high demand from traveling fans [5] - Hotels offered special packages for fans, including themed rooms and complimentary services, enhancing the overall experience for visitors [5] - The occupancy rates in various districts were notably high, with the Nanjing Station area at 89% and the Confucius Temple area at 85% [5]