Workflow
文化体验活动
icon
Search documents
三亚酒店“圈粉”外国友人
Hai Nan Ri Bao· 2026-01-19 02:20
从"住得好"到"玩得好"—— 三亚酒店"圈粉"外国友人 海南日报全媒体记者 李艳玫 该酒店市场营销部副总监周坤盛提供的一组数据,直观展现了封关后的热度攀升:2026年前半个月 已接待920人次,增长势头显著;目前酒店226间客房的入住率稳定在85%—90%,其中境外游客占比接 近五成,成为酒店客流的重要支撑。 在做好住宿服务的基础上,酒店更着力丰富文化供给。今年第一季度,"潮玩非遗·活力珠江"主题 活动精彩亮相:黎锦体验区内,外国游客亲手触摸传承千年的纺织技艺,感受经纬交织中的文化密码; 国风实景拍摄区里,游客们身着典雅的中国传统服饰,在椰林碧海的映衬下定格难忘瞬间。 这些沉浸式文化体验,让酒店不再只是单纯的住宿场所,更成为展示中华文化、促进文明互鉴的小 小窗口。"我们希望通过蹴鞠、黎锦这些具体可感的载体,让各国游客在游玩中自然领略中华文化的独 特魅力。"周坤盛表示,这种"润物细无声"的文化交流,正在酒店的各个角落悄然发生。 封关运作后,三亚国际航线网络持续加密,外籍游客凌晨抵达成为常态。三亚珠江花园酒店的火热 场景,正是三亚大东海旅游区入境游市场繁荣发展的生动缩影。凭借得天独厚的滨海旅游资源和持续优 化的旅 ...
“夜京城”IP矩阵浮出水面 北京夜经济场景再扩容
Bei Jing Shang Bao· 2025-10-21 12:36
Core Viewpoint - The newly released "14th Five-Year Plan for Urban Lighting Development in Beijing" aims to enhance the night economy by transitioning from "point lighting" to a comprehensive "all-region quality improvement" approach, leveraging the "Night Beijing" IP matrix to stimulate consumption and employment [2][6]. Urban Nightscape Structure - The plan proposes a nightscape structure of "one core, two axes, four rings, and multiple points," highlighting the capital's urban features during both day and night [3]. - "One core" refers to the capital's functional core area, "two axes" are the central axis and its extensions, and "four rings" represent the second to fifth ring roads, with "multiple points" indicating areas outside the central city [3]. Operational Management - The management approach shifts from fixed models to refined control, introducing a new "major event guarantee" level to dynamically adjust lighting times and modes based on various factors [4]. - The plan aims to increase the application rate of LED light sources from 60% to 90%, enhancing user experience while reducing energy consumption [4]. Transition from Point Lighting to Systematic Layout - The night economy development in the "14th Five-Year Plan" focused on key commercial areas, while the "15th Five-Year Plan" emphasizes a qualitative leap towards a comprehensive layout [6]. - The new structure aims to create a three-dimensional nightscape network that connects urban areas and breaks the dominance of central districts in the night economy [6]. Scene Creation and IP Matrix Operation - The plan shifts from single business types to an IP matrix operation, integrating various night-time activities and experiences [6]. - The "Night Beijing" IP will connect major water systems and parks, creating a "blue night artery" and a "green night puzzle" to enhance cultural and ecological integration [6]. Economic Value of Night Economy Expansion - The implementation of the IP matrix is expected to stimulate consumer enthusiasm for night-time spending, extending consumption time and space [7]. - Data indicates that during the 2024 light festival, key commercial areas in Chaoyang District saw over 12 million visitors, a 13% increase year-on-year, with sales reaching 2.8 billion yuan, a 5% increase [7][8]. Industry and Cultural Integration - The IP matrix will promote the integration of cultural industries with tourism and commerce, leading to the development of derivative products and services [8]. - The unique IP matrix is anticipated to enhance Beijing's national and global recognition, positioning it as an attractive international tourism destination [8].
旅客吞吐量首次突破1000万人次!东部机场集团2025年暑运保障圆满收官
Yang Zi Wan Bao Wang· 2025-09-01 12:29
Core Insights - The 2025 summer transportation season concluded successfully, with the Eastern Airport Group implementing various measures to ensure smooth flight operations and passenger travel despite challenges such as high temperatures and severe weather [1] Group 1: Passenger Traffic - The group achieved a record passenger throughput of 10.027 million, marking a 5% year-on-year increase, surpassing the industry average growth rate [3] - Key travel demographics included family trips, educational tours, and summer vacations, with significant demand for routes to traditional popular destinations in Southwest, Northwest, and South China [5] - Notable increases in passenger volume were observed at several airports, with Changzhou Airport exceeding 1 million passengers for the first time, reaching 1.053 million [5] Group 2: Cargo Operations - The group reported a simultaneous increase in air cargo operations, with all seven airports experiencing growth in cargo and mail throughput [6] - Specific initiatives included the reopening of a European air corridor for fresh salmon at Nanjing Airport and upgrades to cargo systems at Xuzhou Airport to enhance operational efficiency [6] Group 3: Service Enhancements - The group introduced various service upgrades, including themed waiting areas and cultural experience activities at airports to enhance passenger experience during the summer season [9][11] - Innovations in smart travel included self-service baggage check-in and facial recognition boarding processes to improve efficiency [11] - Personalized services were also enhanced, such as the establishment of charging stations and special services for children at various airports [11]