文旅文娱机器人发布 11月26日至28日，2025粤港澳大湾区文化产业投资大会在广州举行。在此次投资大会上，金马游乐举办 了主题为"乘时代风潮，拓战略蓝海"的文旅文娱机器人应用场景发布会，发布文旅文娱具身智能机器人 产品。 近期，金马游乐发布文旅文娱具身智能机器人战略，引发业内广泛关注。金马游乐董事长邓志毅在接受 中国证券报记者采访时表示，下一步公司将坚持以创新为驱动，全面布局具身智能赛道，推动科技与文 化深度融合，助力文旅产业高质量发展。 构建"AI+文旅"平台 金马游乐成立于2007年，是一家专业从事大型游乐设施、虚拟沉浸式游乐项目研发、制造、销售、安装 以及文旅项目投资运营于一体的综合性文旅服务企业。公司围绕"游乐"核心，实施先进游乐装备制造业 和现代游乐服务业双轮驱动发展战略，以"文化+科技"赋能文旅产业创新发展，致力于为全球提供优质 的游乐产品和服务。 2018年12月，金马游乐在深交所创业板上市，成为中国游乐设备行业首家A股上市公司。作为国内领先 的游乐设施研发制造和文旅服务运营服务商，金马游乐产品遍布国内外众多知名主题乐园、景区及商业 综合体，覆盖全球近50个国家和地区，服务1000多家主题公园 ...

● 本报记者 武卫红 近期，金马游乐发布文旅文娱具身智能机器人战略，引发业内广泛关注。金马游乐董事长邓志毅在接受 中国证券报记者采访时表示，下一步公司将坚持以创新为驱动，全面布局具身智能赛道，推动科技与文 化深度融合，助力文旅产业高质量发展。 文旅文娱机器人发布 11月26日至28日，2025粤港澳大湾区文化产业投资大会在广州举行。在此次投资大会上，金马游乐举办 了主题为"乘时代风潮，拓战略蓝海"的文旅文娱机器人应用场景发布会，发布文旅文娱具身智能机器人 产品。 今年以来，金马游乐全面拥抱AI和机器人产业变革，发挥自身资源与行业地位优势，聚焦AI与机器人 在游乐及文旅场景的创新应用，积极推进新产业布局。上半年，公司通过参股的方式完成了对国内人工 智能领军企业上海矩阵超智系统集成有限公司的战略投资，并共同出资设立了广东金马矩阵智能科技有 限公司，通过整合双方资源和发挥各自优势，共同探索AI及机器人在游乐、文化、旅游、娱乐等场景 的创新应用，打造智能化文旅文娱机器人产品。 在本次发布会上，金马矩阵首款文旅智能服务型人形机器人亮相。据介绍，该款机器人产品专门针对主 题公园、景区、商业综合体等文旅场景研发设计，采用了 ...

Core Viewpoint - The company Jinma Amusement is launching intelligent robots for cultural tourism and entertainment, aiming to provide innovative solutions for theme parks, scenic spots, and commercial complexes, leveraging advanced AI technology [1][2][3] Group 1: Product Launch and Features - Jinma Amusement held a product launch event for its intelligent robots designed for cultural tourism and entertainment, showcasing their capabilities in interactive communication and multi-language services [1] - The newly released robots utilize multimodal interaction technology to accurately recognize visitors' voice commands, expressions, and actions, enhancing user engagement [1] - The robots are equipped with modules for guided tours, ticket inquiries, and interactive entertainment, catering to diverse needs in various cultural tourism scenarios [1] Group 2: Strategic Partnerships and Market Expansion - During the launch event, Jinma Amusement signed cooperation agreements with several leading companies in the cultural tourism and entertainment sector, resulting in orders exceeding one thousand units [2] - The company plans to establish close partnerships to integrate "robotics + cultural tourism + scenarios" into the market, promoting the deployment and application of intelligent robots in relevant settings [2] Group 3: Future Plans and Industry Impact - Jinma Amusement announced its strategic layout for cultural tourism and entertainment robots, emphasizing that AI technology is reshaping the industry across all operational aspects [3] - The company aims to create a comprehensive "cultural tourism +" platform, focusing on dual-driven strategies in advanced equipment manufacturing and modern service industries [3] - Jinma Amusement is accelerating collaborations with other robotics companies and plans to launch innovative products in phases starting December 2025, with a global rollout expected in 2026 [3]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference serves as a platform for companies to seek application scenarios for their technologies, highlighting the need for practical implementations of advanced technologies like AI, AR, and VR [1][2][3] Group 1: Investment and Technology Trends - Companies are increasingly focusing on finding suitable application scenarios for their technologies rather than just developing new technologies [3][8] - The conference attracted over 300 quality cultural industry projects and numerous investment institutions, facilitating efficient connections between projects and potential investors [7] - The rise of AI, 3D printing, and AR/VR/MR technologies is expected to lead to a significant boom in related industries, emphasizing the importance of practical applications [2] Group 2: Company Innovations and Collaborations - Accelerated Evolution (Beijing) Robotics Technology Co., Ltd. recently completed over 100 million yuan in financing, driven by interest in their product's application scenarios [1] - Shenzhen Lianou Technology Co., Ltd. showcased a pocket cinema product aimed at enhancing the viewing experience for consumers on the go, securing a 700 million yuan deal through strategic partnerships [3][4] - Shenzhen Mobius Visual Technology Co., Ltd. aims to collaborate with more IP resources to create high-quality content using VR technology [6] Group 3: Emerging Technologies and Applications - Shenzhen Immersive Visual Technology Co., Ltd. presented a groundbreaking 360-degree broadcasting technology that enhances the live sports viewing experience while reducing costs [4][5] - Guangdong Jinma Amusement Co., Ltd. introduced innovative "cultural tourism and entertainment humanoid robots," targeting various entertainment venues [7] - Guangzhou Gudong Intelligent Technology Co., Ltd. is expanding its industrial AR applications into cultural sectors, collaborating with cultural IPs to create engaging content [8][9]

Core Insights - The article highlights the strategic launch of intelligent robots by Jinma Amusement, aimed at enhancing the cultural and tourism sectors through innovative technology solutions [2][4][11] Strategic Upgrade - Jinma Amusement is transitioning from equipment development to AI empowerment, leveraging decades of experience in mechanical engineering, electrical control, and virtual reality to create personalized cultural tourism products [4][11] - The company emphasizes the integration of embodied intelligence technology with cultural tourism scenarios, promoting a "technology scene" concept [4][11] Technological Advancement - The company has officially launched its first "cultural tourism intelligent service humanoid robot," designed for theme parks and commercial complexes, featuring interactive capabilities and multilingual services [6][11] - This humanoid robot utilizes advanced multimodal interaction technology to recognize voice commands, expressions, and actions, enhancing visitor engagement [6][11] Market Expansion - Jinma Amusement has signed cooperation agreements with leading companies in the cultural tourism sector and has received orders for over a thousand robots during the launch event [8][9] - The company plans to accelerate partnerships with other robotics firms and aims for a phased rollout of products starting in December [9] Future Outlook - The company envisions a global expansion of its intelligent products by 2026, focusing on a dual-driven strategy of advanced manufacturing and modern service in the cultural tourism industry [9][11] - Jinma Amusement aims to create a comprehensive "cultural tourism +" platform, transforming the industry from a collection of amusement facilities to an interactive, evolving experience for visitors [9][11]