● 本报记者 武卫红 近期，金马游乐发布文旅文娱具身智能机器人战略，引发业内广泛关注。金马游乐董事长邓志毅在接受 中国证券报记者采访时表示，下一步公司将坚持以创新为驱动，全面布局具身智能赛道，推动科技与文 化深度融合，助力文旅产业高质量发展。 文旅文娱机器人发布 11月26日至28日，2025粤港澳大湾区文化产业投资大会在广州举行。在此次投资大会上，金马游乐举办 了主题为"乘时代风潮，拓战略蓝海"的文旅文娱机器人应用场景发布会，发布文旅文娱具身智能机器人 产品。 今年以来，金马游乐全面拥抱AI和机器人产业变革，发挥自身资源与行业地位优势，聚焦AI与机器人 在游乐及文旅场景的创新应用，积极推进新产业布局。上半年，公司通过参股的方式完成了对国内人工 智能领军企业上海矩阵超智系统集成有限公司的战略投资，并共同出资设立了广东金马矩阵智能科技有 限公司，通过整合双方资源和发挥各自优势，共同探索AI及机器人在游乐、文化、旅游、娱乐等场景 的创新应用，打造智能化文旅文娱机器人产品。 在本次发布会上，金马矩阵首款文旅智能服务型人形机器人亮相。据介绍，该款机器人产品专门针对主 题公园、景区、商业综合体等文旅场景研发设计，采用了 ...

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference concluded with significant participation, featuring over 120 investment institutions and 350 cultural enterprises, highlighting the importance of funding and project matching in the cultural sector [3][5] - The integration of AI technology is reshaping the cultural industry, with various AI-driven projects and presentations attracting investor interest, indicating a shift towards "AI + culture" as a focal point for investment [3][4] Group 1: Event Overview - The conference attracted more than 1200 attendees, with over 2500 participants across various specialized sessions and activities [3] - A total of 65 companies presented their projects, with over 30 securing interest from institutions and 8 projects signing agreements, amounting to an intended investment of approximately 6 billion yuan [3] Group 2: AI and Cultural Industry - AI elements were prominently featured, with companies like Shenzhen Zhongqing Robot Technology showcasing humanoid robots that performed dance and boxing, demonstrating the potential of AI in cultural presentations [4] - The collaboration between Jinma Amusement and Shanghai Matrix Superintelligence to create a humanoid robot for cultural tourism services reflects the growing trend of integrating AI into the cultural sector [4] - Industry experts believe that AI will fundamentally change content production in the cultural industry, although there are concerns regarding safety and security in content creation [4] Group 3: Future Directions - The Greater Bay Area Cultural Investment Conference has evolved into a platform for ongoing investment and project collaboration, with plans for regular investment roadshows under a "3+365" model [5] - The combination of cultural "software" and technological "hardware" is seen as a key driver for creating successful products, as evidenced by the success of projects like "Nezha 2" [4]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference successfully concluded, attracting over 120 investment institutions and 350 cultural enterprises, with significant participation in various sessions and activities [1][4] - The conference focused on facilitating the implementation of Guangdong's cultural industry "policy package," emphasizing the connection between funding and projects, and highlighted the role of AI and technology in reshaping the cultural industry [1][4] Group 1: Conference Highlights - The conference featured over 1,200 attendees in the main sessions and more than 2,500 participants across eight specialized sessions, indicating strong interest and engagement in cultural investment [1] - A total of 65 companies presented at the conference, with over 30 companies receiving institutional signing intentions and eight projects achieving on-site signing, amounting to an intended signing amount of approximately 6 billion yuan [1] Group 2: AI and Cultural Industry - AI technology is increasingly integrated into the cultural industry, with various demonstrations of AI applications, such as humanoid robots performing at the event, showcasing the potential for innovation in cultural experiences [4] - The collaboration between Jinma Amusement and Shanghai Matrix Superintelligence to establish a joint venture, "Jinma Matrix," aims to develop AI-driven humanoid robots for cultural tourism, highlighting the trend of merging technology with cultural services [4] Group 3: Future Directions - The conference has evolved from a single event to a platform and now to an ecosystem, continuously attracting quality projects and investment institutions to the Greater Bay Area [5] - The organizing committee plans to implement a "3+365" event model, facilitating regular investment roadshows for cultural enterprises and investment institutions throughout the year [5]

Core Insights - The article highlights the strategic advancements of Jinma Amusement in the cultural and tourism industry, focusing on the launch of intelligent robots designed for various entertainment and tourism scenarios [1][3][10] Strategic Upgrade: From Equipment Development to AI Empowerment - Jinma Amusement is transitioning from traditional amusement equipment to AI-enabled products, emphasizing the importance of technology as a driving force for innovation in the cultural tourism sector [3] - The company has extensive experience in mechanical engineering, electrical control, virtual reality, and safety standards, which supports its entry into the AI field [3] Technological Advancement: Launch of Cultural Tourism Humanoid Robots - Jinma Amusement has made a strategic investment in Shanghai Matrix Super Intelligence System Integration Co., Ltd., establishing a joint venture named "Jinma Matrix" to explore innovative applications of AI and robotics in cultural tourism [4] - The first humanoid robot, designed for cultural tourism, was unveiled, featuring interactive capabilities and multilingual services [6] Market Expansion: From Domestic Leadership to Global Outreach - Jinma Amusement has signed cooperation agreements with leading companies in the cultural tourism sector and received orders for over a thousand robots during the launch event [7] - The company plans to implement a phased rollout of its products starting in December 2025, with a global expansion strategy set for 2026 [9] Future Outlook: AI and Cultural Tourism, Unlocking Infinite Possibilities - The company believes that AI technology is reshaping the cultural tourism industry across all operational aspects, from manufacturing to experience design [10] - Jinma Amusement aims to create a one-stop solution that integrates technology and culture, enhancing visitor experiences through innovative and intelligent products [10]

Core Insights - The article highlights the strategic launch of intelligent robots by Jinma Amusement, aimed at enhancing the cultural and tourism sectors through innovative technology solutions [2][4][11] Strategic Upgrade - Jinma Amusement is transitioning from equipment development to AI empowerment, leveraging decades of experience in mechanical engineering, electrical control, and virtual reality to create personalized cultural tourism products [4][11] - The company emphasizes the integration of embodied intelligence technology with cultural tourism scenarios, promoting a "technology scene" concept [4][11] Technological Advancement - The company has officially launched its first "cultural tourism intelligent service humanoid robot," designed for theme parks and commercial complexes, featuring interactive capabilities and multilingual services [6][11] - This humanoid robot utilizes advanced multimodal interaction technology to recognize voice commands, expressions, and actions, enhancing visitor engagement [6][11] Market Expansion - Jinma Amusement has signed cooperation agreements with leading companies in the cultural tourism sector and has received orders for over a thousand robots during the launch event [8][9] - The company plans to accelerate partnerships with other robotics firms and aims for a phased rollout of products starting in December [9] Future Outlook - The company envisions a global expansion of its intelligent products by 2026, focusing on a dual-driven strategy of advanced manufacturing and modern service in the cultural tourism industry [9][11] - Jinma Amusement aims to create a comprehensive "cultural tourism +" platform, transforming the industry from a collection of amusement facilities to an interactive, evolving experience for visitors [9][11]