从长线游持续升温到反向游大行其道，出入境旅游双向大涨，刚刚结束的"五一"假期，文旅市场创下近 三年新高。 多家OTA（在线旅游平台）、美团等线上平台发布的"五一"数据显示，在味蕾游、演出游、赶海游、奔 县游等多样玩法推动下，"五一"假期多点开花，出游带动了新一轮消费热潮：美团旅行数据显示，今 年"五一"假期，文旅订单较2023年同期增长30%，携程"五一"入境游订单飙升130%，飞猪方面，直营高 星酒店预订量同比上扬超20%。 不过这波"五一"旅行的热浪还没完全过去。假期结束，旅行还在继续。飞猪方面表示，从预订趋势来 看，延长假期或"请4休11"拼假的趋势较去年更为显著，返程高峰期延后，整体游玩周期同比拉长。 假期更长让人们走更远，长线目的地旅游持续升温。携程数据显示，青海、新疆、宁夏、甘肃等长线目 的地的景区门票销售额同比呈现1—2倍的大幅增长。同程旅行数据显示，除北上广深杭等热门旅游城市 外，"一路向西"成为今年"五一"国内长线旅游市场的主流趋势。 美团方面对记者表示，TOP10热门目的地为南京、西安、成都、 北京、重庆、长沙、洛阳、武汉、上 海、广州。 文旅市场火爆进一步拉动了餐饮相关消费。美团数据显示 ...

Group 1 - The tourism market in Henan is experiencing significant growth during the 2025 "May Day" holiday, with a 30% increase in travel orders on Meituan compared to 2023 [1] - The top ten popular destinations include Nanjing, Xi'an, Chengdu, Beijing, Chongqing, Changsha, Luoyang, Wuhan, Shanghai, and Guangzhou, with a remarkable 189% increase in online dining transactions from non-local tourists [1] - Local specialty dishes have become a major attraction, with over 105% year-on-year growth in dining orders for local cuisine from non-local tourists on Meituan [1] Group 2 - The demand for personalized and diverse travel experiences is high among younger travelers, with 45% of travel orders during the holiday coming from those born after 1995 [2] - Major sources of tourists to Henan include Beijing, Shanghai, Wuhan, Xi'an, and Tianjin, with a 98% year-on-year increase in inbound travel orders on Ctrip [2] - The implementation of visa-free policies has boosted international tourism, with significant growth in inbound orders for Zhengzhou, Kaifeng, and Luoyang [2] Group 3 - The overall tourism consumption in Henan is expanding beyond tickets and hotel bookings, with a 24% increase in per capita car rental spending on Ctrip, indicating a preference for self-driving travel [3] - Car rental orders on Fliggy increased by over 50% during the holiday, reflecting a trend towards self-driving tourism [3] - The tourism market's heat has reached a three-year high, driven by various new festival activities that enhance holiday consumption [3]