Group 1: Overall Market Trends - The recent "May Day" holiday saw a significant increase in tourism, with the cultural and tourism market reaching a three-year high [1][3] - Online travel platforms reported a 30% increase in travel orders compared to the same period in 2023, with inbound travel orders soaring by 130% [1][2] - The trend of extending holidays or "taking 4 days off and resting for 11" has become more pronounced, leading to longer travel periods [1][6] Group 2: Travel Preferences and Destinations - The "拼假游" (拼假 travel) trend has led to a 30% increase in travelers utilizing annual leave combined with public holidays, with hotel bookings spanning 1,837 cities globally [2][4] - Long-distance travel destinations such as Qinghai, Xinjiang, and Ningxia saw ticket sales increase by 100-200% year-on-year [2][4] - The popularity of "反向游" (reverse travel) has emerged, with hotel bookings in 1,230 counties increasing by 30%, primarily driven by residents from first and new first-tier cities [4][5] Group 3: Culinary Tourism and Cultural Events - "Taste travel" has gained traction, with many tourists exploring local cuisines, leading to a surge in restaurant traffic in smaller cities [3][6] - Over 23 music festivals took place nationwide during the holiday, contributing to a 40% increase in ticket bookings for scenic spots [3][6] - The combination of cultural events and tourism has proven to be a significant driver of consumer spending during the holiday [3][6] Group 4: Consumer Behavior and Experience - There is a growing demand for diverse and engaging travel experiences, with preferences shifting towards unique activities such as island vacations and cultural immersion [6][7] - The data indicates a transition in tourism consumption from "scale expansion" to "quality upgrade," highlighting a strong market demand for differentiated experiences [6][7] - The travel enthusiasm from the "May Day" holiday is expected to extend into the following weekend, as more travelers opt for post-holiday trips [7]

Group 1 - The tourism market in Henan is experiencing significant growth during the 2025 "May Day" holiday, with a 30% increase in travel orders on Meituan compared to 2023 [1] - The top ten popular destinations include Nanjing, Xi'an, Chengdu, Beijing, Chongqing, Changsha, Luoyang, Wuhan, Shanghai, and Guangzhou, with a remarkable 189% increase in online dining transactions from non-local tourists [1] - Local specialty dishes have become a major attraction, with over 105% year-on-year growth in dining orders for local cuisine from non-local tourists on Meituan [1] Group 2 - The demand for personalized and diverse travel experiences is high among younger travelers, with 45% of travel orders during the holiday coming from those born after 1995 [2] - Major sources of tourists to Henan include Beijing, Shanghai, Wuhan, Xi'an, and Tianjin, with a 98% year-on-year increase in inbound travel orders on Ctrip [2] - The implementation of visa-free policies has boosted international tourism, with significant growth in inbound orders for Zhengzhou, Kaifeng, and Luoyang [2] Group 3 - The overall tourism consumption in Henan is expanding beyond tickets and hotel bookings, with a 24% increase in per capita car rental spending on Ctrip, indicating a preference for self-driving travel [3] - Car rental orders on Fliggy increased by over 50% during the holiday, reflecting a trend towards self-driving tourism [3] - The tourism market's heat has reached a three-year high, driven by various new festival activities that enhance holiday consumption [3]