味蕾游

Search documents
广东396家商户登上“必吃榜”位列全国第一
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-08 08:48
Core Insights - The article emphasizes that food is a vital representation of a city, with the "City Food Card" becoming a new driving force for local consumption as the public embarks on a "taste-seeking journey" [1] Group 1: Award Ceremony and Restaurant Statistics - The 2025 "Must-Eat List" award ceremony covered Guangdong, Hainan, and Fujian provinces, featuring 551 restaurants, with over 70% being local eateries and more than 30% being over 10 years old [1] - A total of 3,091 restaurants from 144 cities and regions made it to the list, with Yangjiang and Jieyang in Guangdong making their debut [1] Group 2: Consumer Experience and Trends - Local eateries are focusing on enhancing consumer experience, with a notable increase in traffic expected after being listed, projected to rise by 30%-40% during the summer [2] - In Guangdong, 396 merchants were listed, making it the province with the highest number of listed restaurants, with over 70% being local eateries and nearly 35% being over 10 years old [2] Group 3: Scene-based Consumption - There is a clear trend towards scene-based consumption in the restaurant industry, with higher order growth in parks, scenic spots, hotels, and shopping malls, while residential areas see stable or declining consumption [4] - The "Must-Eat List" reflects a growing diversity in local culinary culture, with nearly 60% of the listed merchants being city-specific, showing a year-on-year growth of nearly 30% [5] Group 4: Marketing and Future Initiatives - Dazhong Dianping plans to launch the third "Must-Eat Festival" in July, investing significant marketing resources to stimulate consumption in all listed cities, with additional award ceremonies planned in Shenyang, Chongqing, and Xi'an [5]
144城3091家餐厅登上2025大众点评“必吃榜”,公信力铸就餐饮行业风向标
Tai Mei Ti A P P· 2025-06-27 03:33
Core Insights - Dazhong Dianping's "Must-Eat List" is becoming a significant indicator in the dining industry, showcasing 3,091 restaurants across 144 cities, with over half being first-time entrants [2][3] - The list reflects a growing trend of consumers actively seeking out local flavors and sharing their experiences, with 3.63 billion real reviews contributing to the platform's credibility [2][3][8] - The dining landscape is evolving, with a notable increase in user engagement and a shift towards exploring local culinary gems, as evidenced by the 78 billion active searches for food in the past year [2][3] Summary by Sections Must-Eat List Overview - The 2025 "Must-Eat List" was unveiled in Nanjing, featuring 3,091 restaurants, with Shanghai, Beijing, Chengdu, Chongqing, and Shenzhen leading in the number of entries [2] - Over 2,400 of the listed restaurants are lesser-known local spots, while more than 1,200 are long-established eateries, with over 40% being over ten years old [2] Consumer Behavior Trends - Consumers are increasingly willing to explore local neighborhoods for authentic dining experiences, as shown by a 50% year-on-year increase in reviews for restaurants over ten years old [3][4] - The concept of "taste travel" is gaining traction, with over 60% of users in listed cities being from outside those areas, indicating a growing demand for culinary exploration [5] Evaluation Process - The "Must-Eat List" is built on a rigorous evaluation process involving data engineers and product managers, ensuring high credibility and objectivity in the selection of restaurants [8][9] - In the past year, the platform saw a nearly 60% increase in real reviews, with 3.63 billion evaluations used to select the 3,091 restaurants from over 6 million merchants [8][9] Impact on Local Businesses - The list has significantly boosted visibility for local eateries, with new entrants experiencing a 50% increase in user traffic and overall transaction volume following their inclusion [11][12] - Many small businesses, previously unaware of the list, have benefited from the exposure, leading to increased customer flow and engagement [11][12] Industry Trends - The dining industry is witnessing a shift towards authenticity and quality, with many restaurants focusing on fresh ingredients and customer experience rather than chasing artificial ratings [12][13] - The "Must-Eat List" serves as a vital tool for restaurants to understand consumer preferences and market trends, promoting a return to core culinary values [12][13]
大湾区文旅消费如何领跑全国?跨境游领跑、县城游出圈、味蕾游翻倍
Sou Hu Cai Jing· 2025-05-08 03:23
Group 1: Tourism Market Recovery - The "May Day" holiday has led to a significant recovery in the national cultural and tourism market, with consumption vitality fully released, marking the strongest rebound in nearly three years [1] - Platforms like Meituan, Douyin, and Alipay reported record-high metrics in national tourism orders, dining consumption, and cross-border transactions [1] - Guangdong province emerged as a top destination, leading in inbound consumption and service consumption scale, showcasing the strong consumer appeal of the Greater Bay Area [1] Group 2: Rise of County-Level Tourism - County-level economies are gaining traction, with small town tourism becoming a new hotspot, as travelers seek relaxation away from crowded cities [2] - Popular county destinations include Zhejiang's Tonglu, Anhui's Huaining, and Hunan's Xinhua, which are attracting visitors looking for a more tranquil experience [2] Group 3: Hotel and Dining Trends - High-star hotel bookings in county towns surged over 80% year-on-year during the "May Day" holiday, with top destinations including Guangdong's Heyuan and Gansu's Longnan [4] - The concept of "travel for food" gained popularity, with dining orders from non-local tourists on Meituan increasing by 189% compared to 2023 [7] - Guangdong's dining and entertainment service consumption led the nation with a year-on-year growth rate of 54%, and cultural tourism consumption increased by 94% [7] Group 4: Cultural and Night Economy - The integration of traditional culture with modern experiences is revitalizing the cultural tourism market, with significant increases in non-heritage performances and night economy activities [10] - During the holiday, the search volume for "night tours" rose by 50%, with popular night tours in cities like Guangzhou and Wuhan [11] Group 5: Cross-Border Tourism Growth - Cross-border tourism is thriving, with Guangdong leading in inbound consumption during the "May Day" holiday, showing over 100% growth compared to last year [14] - The trend of Hong Kong residents traveling to Guangdong for shopping and services has become common, reflecting a dual flow of tourism between regions [14] - Outbound travel spending saw a 53% increase, particularly in transportation, with tourists using Alipay for various services abroad [15]
假期结束“旅行”继续? “拼假游”拼出最火“五一”
Zhong Guo Jing Ying Bao· 2025-05-06 06:27
从长线游持续升温到反向游大行其道,出入境旅游双向大涨,刚刚结束的"五一"假期,文旅市场创下近 三年新高。 多家OTA(在线旅游平台)、美团等线上平台发布的"五一"数据显示,在味蕾游、演出游、赶海游、奔 县游等多样玩法推动下,"五一"假期多点开花,出游带动了新一轮消费热潮:美团旅行数据显示,今 年"五一"假期,文旅订单较2023年同期增长30%,携程"五一"入境游订单飙升130%,飞猪方面,直营高 星酒店预订量同比上扬超20%。 不过这波"五一"旅行的热浪还没完全过去。假期结束,旅行还在继续。飞猪方面表示,从预订趋势来 看,延长假期或"请4休11"拼假的趋势较去年更为显著,返程高峰期延后,整体游玩周期同比拉长。 假期更长让人们走更远,长线目的地旅游持续升温。携程数据显示,青海、新疆、宁夏、甘肃等长线目 的地的景区门票销售额同比呈现1—2倍的大幅增长。同程旅行数据显示,除北上广深杭等热门旅游城市 外,"一路向西"成为今年"五一"国内长线旅游市场的主流趋势。 美团方面对记者表示,TOP10热门目的地为南京、西安、成都、 北京、重庆、长沙、洛阳、武汉、上 海、广州。 文旅市场火爆进一步拉动了餐饮相关消费。美团数据显示 ...
这个假期,河南省文旅市场够“热”
He Nan Ri Bao· 2025-05-05 23:23
Group 1 - The tourism market in Henan is experiencing significant growth during the 2025 "May Day" holiday, with a 30% increase in travel orders on Meituan compared to 2023 [1] - The top ten popular destinations include Nanjing, Xi'an, Chengdu, Beijing, Chongqing, Changsha, Luoyang, Wuhan, Shanghai, and Guangzhou, with a remarkable 189% increase in online dining transactions from non-local tourists [1] - Local specialty dishes have become a major attraction, with over 105% year-on-year growth in dining orders for local cuisine from non-local tourists on Meituan [1] Group 2 - The demand for personalized and diverse travel experiences is high among younger travelers, with 45% of travel orders during the holiday coming from those born after 1995 [2] - Major sources of tourists to Henan include Beijing, Shanghai, Wuhan, Xi'an, and Tianjin, with a 98% year-on-year increase in inbound travel orders on Ctrip [2] - The implementation of visa-free policies has boosted international tourism, with significant growth in inbound orders for Zhengzhou, Kaifeng, and Luoyang [2] Group 3 - The overall tourism consumption in Henan is expanding beyond tickets and hotel bookings, with a 24% increase in per capita car rental spending on Ctrip, indicating a preference for self-driving travel [3] - Car rental orders on Fliggy increased by over 50% during the holiday, reflecting a trend towards self-driving tourism [3] - The tourism market's heat has reached a three-year high, driven by various new festival activities that enhance holiday consumption [3]