Core Insights - The article highlights the surge in local food tourism during the National Day and Mid-Autumn Festival holidays, driven by the "Must-Eat List" which has significantly increased foot traffic to local eateries [1][3][4] Group 1: Consumer Behavior - Tourists are increasingly following the "Must-Eat List" to discover local dining spots, leading to a substantial increase in business for listed restaurants [3][4] - The "Must-Eat List" saw a nearly 180% increase in traffic compared to the previous month during the holiday period [1] - Over 70% of the "Must-Eat List" local eateries experienced a traffic increase of over 200% during the holiday [4] Group 2: Restaurant Performance - Small local restaurants have become popular dining destinations, with some reporting sales increases of over 100% during the holiday [3][4] - The "Must-Eat List" has helped long-established local eateries gain visibility, with many being in operation for over 10 years [3][4] - Specific examples include a noodle shop in Nanjing and a soup shop in Nanchang, both of which reported significant increases in customer traffic and sales due to their inclusion on the list [3][4] Group 3: Trends in Food Delivery - The trend of ordering takeout from "Must-Eat List" restaurants has emerged, with a significant portion of orders coming from hotels during the holiday [8] - The data indicates a nearly 165% increase in traffic for quality takeout options from high-rated restaurants during the holiday period [8] - Major cities for this "takeout food tourism" trend include Guangzhou, Shenzhen, and Shanghai, among others [8]

Group 1: Travel Trends - The eight-day National Day and Mid-Autumn Festival holiday significantly boosted travel orders on platforms like Meituan, with a growth of over 30% compared to the 2024 holiday [2] - The Greater Bay Area emerged as a popular destination, with attractions like Shenzhen's Huafa Ice and Snow Miracle ranking first among "post-00s" preferred spots, and a 13% increase in "post-00s" visitors to Changlong Tourist Resort due to Guangdong consumption vouchers [2] - Data from Fliggy indicated a substantial rise in travel bookings in Guangdong, with chartered tours up by 331% and ticket bookings increasing by 18% [6] Group 2: Cross-Border Travel - Hong Kong remains the top choice for mainland tourists traveling abroad, with a 120% year-on-year increase in consumption transactions by Hong Kong residents visiting the mainland [10] - The use of online platforms for transportation in Hong Kong saw over a fivefold increase in orders during the holiday [6] - WeChat payment transactions in overseas destinations like New Zealand and Italy increased by 131% and doubled, respectively, indicating a growing trend in cross-border tourism [10] Group 3: Culinary Tourism - The holiday period saw a surge in culinary tourism, with many food cities attracting visitors through "must-eat" lists, leading to a 180% increase in traffic for the "must-eat" list on platforms like Dazhong Dianping [21] - Guangdong's food scene benefited from the "taste tour" trend, with local restaurants experiencing significant business growth, including a 300% increase in local dining orders [21] - Notable restaurants in Guangzhou and Shenzhen reported extraordinary increases in customer traffic, with some establishments seeing order volumes rise by over 310% [21][25]

Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has sparked a surge in consumer spending, particularly in the food and beverage sector, highlighting a shift towards experiential consumption [1][2] Group 1: Consumer Trends - The "must-eat" list on Dazhong Dianping saw a nearly 180% increase in traffic during the holiday, with cities like Shanghai, Beijing, and Guangzhou leading the way [1] - There is a notable trend of restaurant consumption expanding into lower-tier markets, with some small towns experiencing over 217% growth in traffic on the list, and order volumes for local shops increasing by over 222% [1] Group 2: Brand Performance - Popular restaurant chains like Haidilao reported high customer traffic during the holiday, with some locations achieving a table turnover rate exceeding 12 times in three days [2] - New seasonal products have been launched by major dining brands to cater to consumer preferences, such as the "Jinguiguan Yin" series from Chabaidao, which sold nearly 1.3 million cups during the holiday [2] Group 3: Economic Impact - The explosion of restaurant consumption during the holiday reflects a deepening trend of consumption upgrading, with quality dining becoming a key driver of holiday economic activity [2] - The phenomenon of localized dining migration indicates a shift in consumer decision-making from sightseeing to emotional resonance, reshaping the meaning of travel [3]

Group 1 - The core viewpoint of the articles highlights the significant increase in restaurant business during the National Day and Mid-Autumn Festival holidays, driven by food tourism and local dining experiences [1][2] - During the holiday period, the "Must-Eat List" traffic saw an overall month-on-month increase of nearly 180%, with cities like Shanghai, Beijing, and Guangzhou ranking among the top 10 for food tourism [1] - Over 70% of the "Must-Eat List" featured local small eateries, with traffic growth exceeding 200% compared to the pre-holiday period, indicating a strong consumer interest in traditional and long-established local restaurants [1] Group 2 - The trend of "takeout food tourism" emerged as visitors opted for delivery services to enjoy local specialties they couldn't access in person, with takeout traffic for high-rated restaurants increasing by nearly 165% compared to the pre-holiday period [2] - Cities such as Guangzhou, Shenzhen, Shanghai, and others were identified as the top 10 for "takeout food tourism," reflecting a diversification in dining experiences during the holidays [2] - The new dining trends contributed to significant growth in orders for restaurants listed on the "Must-Eat List," enhancing overall business performance for these establishments [2]

Core Insights - The tourism and cultural consumption market in China experienced a significant surge during the National Day holiday, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][6] Group 1: Market Performance - Data from Meituan Travel indicates that the peak travel period for the National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in bookings as of September 22, 2025 [2] - High-star hotel bookings saw a 115% increase year-on-year, while popular domestic tourist cities experienced over a 20% rise in hotel reservations [2] - Qunar reported a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [2] Group 2: Tourist Attractions - Major tourist sites such as Tiananmen Square, the Forbidden City, and the Great Wall of Badaling were extremely crowded, with tickets for the Forbidden City selling out before the holiday [2] - In Nanjing, popular locations like Confucius Temple and Sun Yat-sen Mausoleum saw heavy foot traffic, leading to crowd control measures [2] - The "reverse tourism" trend gained momentum, with border cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [3] Group 3: Culinary Tourism - "Taste travel" became a prominent trend, with many travelers visiting specific cities for local delicacies, such as the long queues at a chicken steak shop in Jingdezhen [4] - Data from Dazhong Dianping showed that the traffic for "must-eat" lists nearly doubled on the first day of the holiday, with significant increases in both traffic and order volume for local eateries [4] - The dining scene saw a surge in popularity, with restaurants like Haidilao experiencing high customer flow, particularly in tourist cities [5] Group 4: Industry Trends - The explosive growth in the tourism market during the National Day holiday reflects a recovery in service consumption, with high-value products and immersive experiences becoming increasingly popular [6] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as young travelers are willing to travel across provinces for unique local foods [6] - The rise of popular local eateries has revitalized regional commercial ecosystems, pushing the tourism industry towards a new phase of personalized and experiential development [6]

Core Insights - The tourism and cultural consumption during the National Day holiday has seen a significant surge, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][9] Group 1: Tourism Market Performance - Data from Meituan Travel indicates that the peak travel period for this year's National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in travel bookings as of September 22 [3] - Qunar's data shows that hotel bookings in popular domestic cities have increased by over 20% year-on-year during the holiday [4] - Tuniu reports a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [5] Group 2: Visitor Trends and Preferences - Major tourist attractions such as Tiananmen Square, the Forbidden City, and the Great Wall have experienced overwhelming crowds, with tickets for the Forbidden City selling out before the holiday [5] - The trend of "reverse tourism" has gained momentum, with cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [5] - Qunar's data indicates that on October 1, users booked accommodations in nearly 2,000 county-level hotels and guesthouses across the country, highlighting the popularity of smaller towns [5] Group 3: Culinary Tourism - "Taste travel" has become a new trend, with many travelers planning their trips around local delicacies [7][8] - Dazhong Dianping reports that on the first day of the holiday, the traffic for the "must-eat list" increased nearly twofold compared to the previous month, with significant growth in both traffic and order volume for featured local eateries [8] - The dining scene has seen a surge in popularity, with high customer traffic reported at popular restaurant chains like Haidilao during the holiday [9] Group 4: Industry Insights - The explosive growth of the tourism market during the National Day holiday reflects a recovery in service consumption, with a higher proportion of high-value products and immersive experiences being in demand [9] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as younger travelers are willing to travel across provinces for unique local foods [9]

Core Insights - The "taste travel" trend and immersive "local deep travel" experiences have become the preferred choices for consumers during this year's National Day holiday, indicating a shift away from traditional "check-in" style travel [1] Group 1: Taste Travel - The overall traffic for the "must-eat list" on Dazhong Dianping increased nearly twofold compared to the previous month on the first day of the holiday [1] - Small local eateries and long-established restaurants benefited the most, with online traffic for listed small shops increasing over 125% and order volume surging over 178% [1] - Long-established restaurants saw traffic and order volume increases of 130% and over 190%, respectively [1] Group 2: Emerging Food Destinations - Major cities like Shanghai, Beijing, Guangzhou, and Chengdu remain popular destinations for "taste travel," while smaller cities such as Nanchang, Zhuhai, Huzhou, and Quanzhou have also gained attention [3] - Tourists are increasingly arranging multiple meals in a day to experience local flavors, with some opting for delivery services to enjoy popular dishes without leaving their accommodations [3][4] Group 3: Local Deep Travel - The trend of "local deep travel" is on the rise, with a 216% increase in traffic for the "must-play list" among non-local users on October 1, and a 167% increase in order volume for listed leisure activities [5] - Popular activities include spa treatments, bars, and escape rooms, particularly in cities like Shanghai, Beijing, and Shenzhen [5] - The "staycation" trend is also gaining traction, with pet-friendly and family-oriented hotels experiencing significant booking increases, with pet-friendly hotel orders up nearly 170% and family-friendly hotel orders up 60% [5]

Group 1 - The core viewpoint of the articles highlights a significant surge in outbound travel during the upcoming National Day holiday, driven by the extended holiday period combining the Mid-Autumn Festival and National Day, leading to a 16-day vacation opportunity for consumers [1][4] - Data from Meituan and Dianping indicates that nearly 60% of outbound hotel bookings for the National Day holiday are made by travelers born in the 1990s and 2000s, with Guangdong, Beijing, Shanghai, Zhejiang, and Jiangsu being the top five source regions [1][4] - Emerging travel trends include "island vacation" and "niche deep travel," with destinations like Da Nang in Vietnam and Kota Kinabalu in Malaysia experiencing over 400% year-on-year growth in hotel bookings [2][4] Group 2 - The top ten popular outbound travel destinations for the National Day holiday include Japan, Hong Kong, Thailand, Malaysia, South Korea, Vietnam, Indonesia, Singapore, the United States, and Australia, with Vietnam, Malaysia, and Indonesia showing the fastest growth rates [2][4] - There is a notable shift in traveler preferences towards less mainstream cities in Japan, such as Kobe and Fukuoka, which have seen hotel booking increases exceeding 200% [4] - The trend of "taste travel" is gaining traction, with a 40% increase in traffic to the "must-eat list" for overseas destinations compared to the pre-May Day period, indicating a growing interest in local cuisine among travelers [5][8] Group 3 - Meituan and Dianping are responding to the evolving needs of travelers by offering innovative travel products, including overseas restaurant reservation services and local shopping coupons, enhancing the overall travel experience [10][11] - The demand for family-oriented travel experiences is rising, with significant increases in ticket bookings for family-friendly attractions such as the Warner Bros. Harry Potter Studio in Tokyo and Universal Studios in Osaka [10] - The platform plans to distribute substantial "overseas consumption coupons" to users, aiming to further enrich the travel experience and support the growth of the global tourism industry [11]

Core Insights - The article emphasizes that food is a vital representation of a city, with the "City Food Card" becoming a new driving force for local consumption as the public embarks on a "taste-seeking journey" [1] Group 1: Award Ceremony and Restaurant Statistics - The 2025 "Must-Eat List" award ceremony covered Guangdong, Hainan, and Fujian provinces, featuring 551 restaurants, with over 70% being local eateries and more than 30% being over 10 years old [1] - A total of 3,091 restaurants from 144 cities and regions made it to the list, with Yangjiang and Jieyang in Guangdong making their debut [1] Group 2: Consumer Experience and Trends - Local eateries are focusing on enhancing consumer experience, with a notable increase in traffic expected after being listed, projected to rise by 30%-40% during the summer [2] - In Guangdong, 396 merchants were listed, making it the province with the highest number of listed restaurants, with over 70% being local eateries and nearly 35% being over 10 years old [2] Group 3: Scene-based Consumption - There is a clear trend towards scene-based consumption in the restaurant industry, with higher order growth in parks, scenic spots, hotels, and shopping malls, while residential areas see stable or declining consumption [4] - The "Must-Eat List" reflects a growing diversity in local culinary culture, with nearly 60% of the listed merchants being city-specific, showing a year-on-year growth of nearly 30% [5] Group 4: Marketing and Future Initiatives - Dazhong Dianping plans to launch the third "Must-Eat Festival" in July, investing significant marketing resources to stimulate consumption in all listed cities, with additional award ceremonies planned in Shenyang, Chongqing, and Xi'an [5]

Core Insights - Dazhong Dianping's "Must-Eat List" is becoming a significant indicator in the dining industry, showcasing 3,091 restaurants across 144 cities, with over half being first-time entrants [2][3] - The list reflects a growing trend of consumers actively seeking out local flavors and sharing their experiences, with 3.63 billion real reviews contributing to the platform's credibility [2][3][8] - The dining landscape is evolving, with a notable increase in user engagement and a shift towards exploring local culinary gems, as evidenced by the 78 billion active searches for food in the past year [2][3] Summary by Sections Must-Eat List Overview - The 2025 "Must-Eat List" was unveiled in Nanjing, featuring 3,091 restaurants, with Shanghai, Beijing, Chengdu, Chongqing, and Shenzhen leading in the number of entries [2] - Over 2,400 of the listed restaurants are lesser-known local spots, while more than 1,200 are long-established eateries, with over 40% being over ten years old [2] Consumer Behavior Trends - Consumers are increasingly willing to explore local neighborhoods for authentic dining experiences, as shown by a 50% year-on-year increase in reviews for restaurants over ten years old [3][4] - The concept of "taste travel" is gaining traction, with over 60% of users in listed cities being from outside those areas, indicating a growing demand for culinary exploration [5] Evaluation Process - The "Must-Eat List" is built on a rigorous evaluation process involving data engineers and product managers, ensuring high credibility and objectivity in the selection of restaurants [8][9] - In the past year, the platform saw a nearly 60% increase in real reviews, with 3.63 billion evaluations used to select the 3,091 restaurants from over 6 million merchants [8][9] Impact on Local Businesses - The list has significantly boosted visibility for local eateries, with new entrants experiencing a 50% increase in user traffic and overall transaction volume following their inclusion [11][12] - Many small businesses, previously unaware of the list, have benefited from the exposure, leading to increased customer flow and engagement [11][12] Industry Trends - The dining industry is witnessing a shift towards authenticity and quality, with many restaurants focusing on fresh ingredients and customer experience rather than chasing artificial ratings [12][13] - The "Must-Eat List" serves as a vital tool for restaurants to understand consumer preferences and market trends, promoting a return to core culinary values [12][13]